I'm Desiree DiMuro, a performance marketing specialist and photographer based in Jersey City. With 10+ years driving growth across DTC channels, including Lugz.com, email, SMS, and affiliate marketing at Jack Schwartz Shoes, I blend data-driven acquisition with visual storytelling to strengthen brand presence online and in retail. I enjoy turning insights into innovative marketing assets and high-quality photography that captivate customers and drive results. My background spans SEM, paid media, affiliate partnerships, and programmatic campaigns, combined with hands-on photography, retouching, and content production. I thrive in collaborative environments, developing go-to-market strategies and creative assets that align with brand guidelines and performance goals across digital and in-store touchpoints.

Desiree DiMuro

I'm Desiree DiMuro, a performance marketing specialist and photographer based in Jersey City. With 10+ years driving growth across DTC channels, including Lugz.com, email, SMS, and affiliate marketing at Jack Schwartz Shoes, I blend data-driven acquisition with visual storytelling to strengthen brand presence online and in retail. I enjoy turning insights into innovative marketing assets and high-quality photography that captivate customers and drive results. My background spans SEM, paid media, affiliate partnerships, and programmatic campaigns, combined with hands-on photography, retouching, and content production. I thrive in collaborative environments, developing go-to-market strategies and creative assets that align with brand guidelines and performance goals across digital and in-store touchpoints.

Available to hire

I’m Desiree DiMuro, a performance marketing specialist and photographer based in Jersey City. With 10+ years driving growth across DTC channels, including Lugz.com, email, SMS, and affiliate marketing at Jack Schwartz Shoes, I blend data-driven acquisition with visual storytelling to strengthen brand presence online and in retail. I enjoy turning insights into innovative marketing assets and high-quality photography that captivate customers and drive results.

My background spans SEM, paid media, affiliate partnerships, and programmatic campaigns, combined with hands-on photography, retouching, and content production. I thrive in collaborative environments, developing go-to-market strategies and creative assets that align with brand guidelines and performance goals across digital and in-store touchpoints.

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Language

English
Fluent

Work Experience

Performance Marketing Specialist at Jack Schwartz Shoes
January 1, 2016 - January 1, 2026
Manage DTC channels (Lugz.com, Email, SMS, Affiliate programs) and execute digital acquisition opportunities including SEM, paid media, affiliate marketing and programmatic. Oversee production, photography and retouching workflows; develop creative assets and run small-scale A/B tests to optimize performance. Maintain digital and in-store assets, upload brand guidelines, and coordinate with vendors, consultants and developers to achieve acquisition objectives. Support sales presentations, analyze campaign data, and implement conversion strategies while collaborating with marketing and omnichannel teams on GTM strategies.
Photo Dept Manager at Jack Schwartz Shoes
January 1, 2020 - January 1, 2024
Oversee the photography department, production and retouching flows; create and optimize advertising content and manage asset workflows. Enforce brand guidelines for both digital and physical listings, and coordinate with vendors and internal teams to meet acquisition objectives. Lead collaboration with marketing and omnichannel teams on GTM initiatives and ensure asset alignment with brand strategy.
E-Commerce Photographer at Jack Schwartz Shoes
January 1, 2016 - January 1, 2020
Photograph and retouch product imagery for e-commerce channels; maintain consistency with brand guidelines; support creative production and asset optimization for online listings and campaigns.
Senior Photographer at Apparel Solutions
January 1, 2015 - January 1, 2016
Led photography initiatives, produced high-quality product imagery, and contributed to styling and creative direction for catalogs and online platforms.
Lead Photographer & Editor at NES Jewelry
January 1, 2012 - January 1, 2015
Led photography and photo editing for jewelry collections; established workflows for retouching and asset delivery to marketing teams and e-commerce platforms.
Portrait Photographer & Sales at Portrait Simple
January 1, 2012 - January 1, 2013
Shot portrait photography and supported in-store sales initiatives; contributed to marketing assets and client relationships.
Retoucher & Photographer’s Assistant at Marcel Studios
January 1, 2011 - January 1, 2012
Assisted on shoots and performed photo retouching; contributed to post-production workflows and asset delivery.
Office Administrator at The Childbirth Center
January 1, 2006 - January 1, 2010
Provided administrative support, scheduling and client coordination; contributed to office operations.
Event & Social Media Photographer at Midnight Market Jersey City
January 1, 2019 - Present
Captured event photography and managed social media visuals to support event promotion.
Volunteer at Eleventh Hour Rescue
January 1, 2020 - Present
Volunteer photography and shelter support activities.
Shelter Volunteer at CUMAC
January 1, 2018 - January 1, 2019
Shelter volunteering activities including photography and community support.
Volunteer Photographer at Marathon Foto
January 1, 2016 - Present
NYC Marathon photographer providing event coverage.
Volunteer Photographer at Yelp Elite
January 1, 2012 - Present
Organized and created multiple Yelp UYE events in NJ.
Event Photographer at Yelp Elite - various events
January 1, 2012 - Present
Participated as a photographer at Yelp events and initiatives.

Education

B.F.A. in Photography at The School of Visual Arts, NYC
January 11, 2030 - January 1, 2011
A.A. in Fine Arts at Bergen Community College, Paramus, NJ
January 11, 2030 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services