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Performance Marketing Specialist with 10+ years of experience driving growth across DTC channels, including SEM, paid media, email, SMS, affiliate marketing, and programmatic campaigns. I specialize in customer acquisition and brand growth, with hands-on performance analysis and conversion strategy improvements. Alongside marketing, I bring a strong creative foundation from photography and advertising production. I develop impactful marketing assets and visual storytelling that strengthen brand presence across digital and retail platforms, while also supporting omnichannel marketing initiatives and e-commerce merchandising needs.…Performance Marketing Specialist with 10+ years of experience driving growth across DTC channels, including SEM, paid media, email, SMS, affiliate marketing, and programmatic campaigns. I specialize in customer acquisition and brand growth, with hands-on performance analysis and conversion strategy improvements. Alongside marketing, I bring a strong creative foundation from photography and advertising production. I develop impactful marketing assets and visual storytelling that strengthen brand presence across digital and retail platforms, while also supporting omnichannel marketing initiatives and e-commerce merchandising needs.

Desiree DiMuro

Photographer, Designer, Content Creator, +5

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Performance Marketing Specialist with 10+ years of experience driving growth across DTC channels, including SEM, paid media, email, SMS, affiliate marketing, and programmatic campaigns. I specialize in customer acquisition and brand growth, with hands-on performance analysis and conversion strategy improvements. Alongside marketing, I bring a strong creative foundation from photography and advertising production. I develop impactful marketing assets and visual storytelling that strengthen brand presence across digital and retail platforms, while also supporting omnichannel marketing initiatives and e-commerce merchandising needs.…Performance Marketing Specialist with 10+ years of experience driving growth across DTC channels, including SEM, paid media, email, SMS, affiliate marketing, and programmatic campaigns. I specialize in customer acquisition and brand growth, with hands-on performance analysis and conversion strategy improvements. Alongside marketing, I bring a strong creative foundation from photography and advertising production. I develop impactful marketing assets and visual storytelling that strengthen brand presence across digital and retail platforms, while also supporting omnichannel marketing initiatives and e-commerce merchandising needs.

Available to hire

Performance Marketing Specialist with 10+ years of experience driving growth across DTC channels, including SEM, paid media, email, SMS, affiliate marketing, and programmatic campaigns. I specialize in customer acquisition and brand growth, with hands-on performance analysis and conversion strategy improvements.

Alongside marketing, I bring a strong creative foundation from photography and advertising production. I develop impactful marketing assets and visual storytelling that strengthen brand presence across digital and retail platforms, while also supporting omnichannel marketing initiatives and e-commerce merchandising needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Specialist at Jack Schwartz Shoes

January 1, 2024 - January 1, 2026

Managed DTC channels for Lugz.com, email, SMS, and affiliate marketing. Executed customer acquisition opportunities including SEM, paid media, affiliate marketing, and programmatic campaigns. Oversee production and photography/retouching flows, and developed creative advertising content including small-scale A/B tests to optimize performance. Created and implemented digital and B&M marketing assets for listings while maintaining brand guideline compliance. Coordinated with vendors/consultants/developers and analyzed campaign effectiveness data; supported conversion strategy improvements and collaborated with marketing/omnichannel teams on GTM initiatives.

Volunteer at Eleventh Hour Rescue

January 1, 2020 - Present

Volunteer photography and shelter support activities.

Photo Dept Manager at Jack Schwartz Shoes

January 1, 2020 - January 1, 2024

Oversee the photography department, production and retouching flows; create and optimize advertising content and manage asset workflows. Enforce brand guidelines for both digital and physical listings, and coordinate with vendors and internal teams to meet acquisition objectives. Lead collaboration with marketing and omnichannel teams on GTM initiatives and ensure asset alignment with brand strategy.

Event & Social Media Photographer at Midnight Market Jersey City

January 1, 2019 - Present

Captured event photography and managed social media visuals to support event promotion.

Shelter Volunteer at CUMAC

January 1, 2018 - January 1, 2019

Shelter volunteering activities including photography and community support.

Volunteer Photographer at Marathon Foto

January 1, 2016 - Present

NYC Marathon photographer providing event coverage.

E-Commerce Photographer at Jack Schwartz Shoes

January 1, 2016 - January 1, 2020

Photograph and retouch product imagery for e-commerce channels; maintain consistency with brand guidelines; support creative production and asset optimization for online listings and campaigns.

Performance Marketing Specialist at Jack Schwartz Shoes

January 1, 2016 - January 1, 2026

Manage DTC channels (Lugz.com, Email, SMS, Affiliate programs) and execute digital acquisition opportunities including SEM, paid media, affiliate marketing and programmatic. Oversee production, photography and retouching workflows; develop creative assets and run small-scale A/B tests to optimize performance. Maintain digital and in-store assets, upload brand guidelines, and coordinate with vendors, consultants and developers to achieve acquisition objectives. Support sales presentations, analyze campaign data, and implement conversion strategies while collaborating with marketing and omnichannel teams on GTM strategies.

Senior Photographer at Apparel Solutions

January 1, 2015 - January 1, 2016

Led photography initiatives, produced high-quality product imagery, and contributed to styling and creative direction for catalogs and online platforms.

Event Photographer at Yelp Elite - various events

January 1, 2012 - Present

Participated as a photographer at Yelp events and initiatives.

Volunteer Photographer at Yelp Elite

January 1, 2012 - Present

Organized and created multiple Yelp UYE events in NJ.

Portrait Photographer & Sales at Portrait Simple

January 1, 2012 - January 1, 2013

Shot portrait photography and supported in-store sales initiatives; contributed to marketing assets and client relationships.

Lead Photographer & Editor at NES Jewelry

January 1, 2012 - January 1, 2015

Led photography and photo editing for jewelry collections; established workflows for retouching and asset delivery to marketing teams and e-commerce platforms.

Retoucher & Photographer’s Assistant at Marcel Studios

January 1, 2011 - January 1, 2012

Assisted on shoots and performed photo retouching; contributed to post-production workflows and asset delivery.

Office Administrator at The Childbirth Center

January 1, 2006 - January 1, 2010

Provided administrative support, scheduling and client coordination; contributed to office operations.