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I’m Daniel J. Waldman, an editorial leader and content strategist with 20+ years of experience helping brands and executives turn complex ideas into clear, high-performing digital storytelling. I specialize in content strategy, SEO and AI/Generative Engine Optimization, and executive thought leadership. I’ve led growth-focused campaigns (including an SEO + AI Overview effort that drove major organic gains and tens of thousands of visits attributed to AI assistant citations) and I’ve ghostwritten a business book that became a top seller in its category. I work independently or lead cross-functional teams across marketing, product, and executive stakeholders, from strategy through publishing and optimization.…I’m Daniel J. Waldman, an editorial leader and content strategist with 20+ years of experience helping brands and executives turn complex ideas into clear, high-performing digital storytelling. I specialize in content strategy, SEO and AI/Generative Engine Optimization, and executive thought leadership. I’ve led growth-focused campaigns (including an SEO + AI Overview effort that drove major organic gains and tens of thousands of visits attributed to AI assistant citations) and I’ve ghostwritten a business book that became a top seller in its category. I work independently or lead cross-functional teams across marketing, product, and executive stakeholders, from strategy through publishing and optimization.

Daniel J. Waldman

Writer, Copywriter, Content Producer, +5

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I’m Daniel J. Waldman, an editorial leader and content strategist with 20+ years of experience helping brands and executives turn complex ideas into clear, high-performing digital storytelling. I specialize in content strategy, SEO and AI/Generative Engine Optimization, and executive thought leadership. I’ve led growth-focused campaigns (including an SEO + AI Overview effort that drove major organic gains and tens of thousands of visits attributed to AI assistant citations) and I’ve ghostwritten a business book that became a top seller in its category. I work independently or lead cross-functional teams across marketing, product, and executive stakeholders, from strategy through publishing and optimization.…I’m Daniel J. Waldman, an editorial leader and content strategist with 20+ years of experience helping brands and executives turn complex ideas into clear, high-performing digital storytelling. I specialize in content strategy, SEO and AI/Generative Engine Optimization, and executive thought leadership. I’ve led growth-focused campaigns (including an SEO + AI Overview effort that drove major organic gains and tens of thousands of visits attributed to AI assistant citations) and I’ve ghostwritten a business book that became a top seller in its category. I work independently or lead cross-functional teams across marketing, product, and executive stakeholders, from strategy through publishing and optimization.

Available to hire

I’m Daniel J. Waldman, an editorial leader and content strategist with 20+ years of experience helping brands and executives turn complex ideas into clear, high-performing digital storytelling. I specialize in content strategy, SEO and AI/Generative Engine Optimization, and executive thought leadership.

I’ve led growth-focused campaigns (including an SEO + AI Overview effort that drove major organic gains and tens of thousands of visits attributed to AI assistant citations) and I’ve ghostwritten a business book that became a top seller in its category. I work independently or lead cross-functional teams across marketing, product, and executive stakeholders, from strategy through publishing and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

French

Advanced

Portuguese

Advanced

Work Experience

Founder at Elixir Writing Retreats

June 1, 2019 - Present

Conceived and produced 3 international writing retreats (2022–2024), growing attendance to 20 participants at the largest event. Built a writer community and grew an email list from zero to nearly 200 engaged subscribers. Developed partnerships with authors and literary agents to deliver original educational programming. Retreats currently on hold pending more stable global economic conditions.

Curator at Elixir Writing Retreats

June 1, 2019 - Present

Independently produce writing retreats, including curating location, guest lecturers, catering, and all logistical aspects of the retreat. Develop partnerships with writers and literary agents to develop educational content. Market and grow a global community of writers.

Freelance Writer & Content Strategist at danielwaldman.com

August 1, 2016 - Present

Partnered with 350+ clients to develop and execute strategic, top-performing content (website copy, long-form articles, executive thought leadership, case studies, whitepapers, and video scripts). Ghostwrote a full-length business book that became a top-selling business title on Amazon. Led an SEO and AI Overview (AIO) campaign that grew overall site traffic by 50%, increased organic search traffic by 68%, and generated nearly 20,000 visits over the past year from AI assistant referrals (ChatGPT/OpenAI, Perplexity) citing the content directly. Provide ongoing content direction and editorial planning, collaborating with design and development teams and deploying WordPress publishing.

Founder & President at Evolve Communications

August 1, 2016 - July 17, 2025

Offered public relations and digital marketing services for small to mid-sized businesses to help them build and sustain brand awareness and reach. Developed and executed creative public relations and digital marketing plans for clients in a variety of B2B and B2C industries. Services included strategic planning, media relations, crisis management, website and social media content development, online advertising management and copywriting, social networking and training.

Freelance Writer at self-employed

August 1, 2016 - Present

Work with clients of all sizes in a wide variety of industries to develop and execute strategic, top-performing content. Create written content and copy for websites, collateral, social media, videos and long form articles. Provide strategic counsel to clients. Collaborate with designers to develop visual content. Deploy Wordpress websites.

Founder & President at Evolve Communications

October 1, 2009 - August 1, 2016

Built and led a boutique PR and digital marketing agency serving 100+ clients across early-stage startups and a Fortune 500 company. Orchestrated the PR campaign for Mailstrom, securing coverage in AllThingsD, Entrepreneur, and CNN, with a CNN segment syndicated to 250+ TV stations. Developed and executed integrated PR and digital marketing plans across B2B and B2C, including crisis management, media relations, website and social content, and paid media.

Sr. Public Relations Account Executive at Planit

October 1, 2009 - July 17, 2025

Developed and executed strategic public relations programs for a variety of Planit clients. Collaborated with clients to develop public relations goals and build comprehensive, strategic programs to achieve them. Executed public relations programs including collateral development, media relations, and direct audience engagement. Developed key messaging through research and brainstorming. Worked interdepartmentally to develop web content strategies employing SEO and social media tactics. Created long-form marketing copy for client collateral.

Sr. Public Relations Account Executive at Planit

December 1, 2007 - October 1, 2009

Collaborated with clients to build and execute strategic PR programs including media relations, collateral development, and direct audience engagement. Partnered cross-departmentally on web content strategy, applying SEO and social media best practices.

Public Relations Manager at The Rosen Group/Rosen Media

November 1, 2007 - July 17, 2025

Developed and executed strategic public relations plans. Managed media relations and promoted two annual awards competitions. Increased website traffic during promotional periods by 50%. Developed and managed blog and online forums, executed special events, and created an original PR measurement system. Managed a $100,000 budget.

Communications Director at The Rosen Group/Rosen Media

November 1, 2007 - July 17, 2025

Created communications department that incorporated marketing, public relations, event planning and web development functions. Developed and executed strategic communications plans for national trade shows and publications, incorporating marketing and public relations strategies. Achieved visibility with key audiences through paid and earned media placements, SEO, search engine marketing and direct mail. Spearheaded development and promotion of online wholesale marketplace. Managed a team of marketing and web design/development specialists. Cultivated vendor relationships. Managed multiple ongoing projects and a $200,000+ budget.

Communications Director / Public Relations Manager at The Rosen Group / Rosen Media

August 1, 2004 - November 1, 2007

Built and led a communications department covering marketing, PR, event planning, and web development; managed a $200,000+ annual budget. Grew website traffic by 50% during key promotional periods using targeted SEO, SEM, and direct mail campaigns. Developed and executed communications plans for national trade shows and publications.

Peer Review Manager at gnovis

May 1, 2004 - July 17, 2025

Solicited submissions for publication, managed a team of volunteer peer-reviewers, and ensured consistent style and quality of published works.

Managing Editor at gnovis

May 1, 2004 - July 17, 2025

Managed team of editors, volunteers, and web designers to produce an online peer-reviewed academic journal. Expanded audience outside Georgetown University, increased monthly website traffic by nearly 50%, and developed multi-media projects.

Managing Editor / Peer Review Manager at gnovis, Georgetown University

January 1, 2002 - May 1, 2004

Led a team of editors, volunteers, and designers producing an online peer-reviewed academic journal, growing monthly traffic nearly 50% and expanding the audience beyond Georgetown.