Daniel J. Waldman

Available to hire

I’m Daniel J. Waldman, an editorial leader and content strategist with 20+ years of experience helping brands and executives turn complex ideas into clear, high-performing digital storytelling.

About

I’m Daniel J. Waldman, an editorial leader and content strategist with 20+ years of experience helping brands and executives turn complex ideas into clear, high-performing digital storytelling. I specialize in content strategy, SEO and AI/Generative Engine Optimization, and executive thought leadership.

I’ve led growth-focused campaigns (including an SEO + AI Overview effort that drove major organic gains and tens of thousands of visits attributed to AI assistant citations) and I’ve ghostwritten a business book that became a top seller in its category. I work independently or lead cross-functional teams across marketing, product, and executive stakeholders, from strategy through publishing and optimization.

  • 24 years' experience
  • Joined July 2025

Industry experience

  • Professional Services
  • Media & Entertainment
  • Retail
  • Travel & Hospitality
  • Wholesale & Distribution
  • Education

Work experience· 14 roles

Founder · Elixir Writing RetreatsJun 2019 – Present · 7 yrs 6 mos

Conceived and produced 3 international writing retreats (2022–2024), growing attendance to 20 participants at the largest event. Built a writer community and grew an email list from zero to nearly 200 engaged subscribers. Developed partnerships with authors and literary agents to deliver original educational programming. Retreats currently on hold pending more stable global economic conditions.

Curator · Elixir Writing RetreatsJun 2019 – Present · 7 yrs 6 mos

Independently produce writing retreats, including curating location, guest lecturers, catering, and all logistical aspects of the retreat. Develop partnerships with writers and literary agents to develop educational content. Market and grow a global community of writers.

Freelance Writer & Content Strategist · danielwaldman.comAug 2016 – Present · 10 yrs 4 mos

Partnered with 350+ clients to develop and execute strategic, top-performing content (website copy, long-form articles, executive thought leadership, case studies, whitepapers, and video scripts). Ghostwrote a full-length business book that became a top-selling business title on Amazon. Led an SEO and AI Overview (AIO) campaign that grew overall site traffic by 50%, increased organic search traffic by 68%, and generated nearly 20,000 visits over the past year from AI assistant referrals (ChatGPT/OpenAI, Perplexity) citing the content directly. Provide ongoing content direction and editorial planning, collaborating with design and development teams and deploying WordPress publishing.

Founder & President · Evolve CommunicationsAug 2016 – Jul 2025 · 9 yrs
Freelance Writer · self-employedAug 2016 – Present · 10 yrs 4 mos
Founder & President · Evolve CommunicationsOct 2009 – Aug 2016 · 6 yrs 11 mos
Sr. Public Relations Account Executive · PlanitOct 2009 – Jul 2025 · 15 yrs 10 mos
Sr. Public Relations Account Executive · PlanitDec 2007 – Oct 2009 · 1 yr 11 mos

Education

M.A. · Georgetown University0000
B.A. · Loyola College of Baltimore0000
M.A. in Communications · Georgetown University2000
B.A. in English · Loyola College of Baltimore1998

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