I'm a results-focused Senior Social Media Manager with over five years of experience shaping brand growth through strategic content, paid social advertising, and team leadership. I have a track record of managing monthly advertising budgets that drive six-figure monthly revenue and increasing client lifetime value by up to 400%. I excel at leading cross-functional teams, building scalable content production processes, and delivering high-impact brand launches. I've managed high-profile social media accounts with audiences over 4 million followers, and I'm currently expanding UX/UI capabilities to enhance user-centered digital experiences and campaign performance.…

Daniel

I'm a results-focused Senior Social Media Manager with over five years of experience shaping brand growth through strategic content, paid social advertising, and team leadership. I have a track record of managing monthly advertising budgets that drive six-figure monthly revenue and increasing client lifetime value by up to 400%. I excel at leading cross-functional teams, building scalable content production processes, and delivering high-impact brand launches. I've managed high-profile social media accounts with audiences over 4 million followers, and I'm currently expanding UX/UI capabilities to enhance user-centered digital experiences and campaign performance.…

Available to hire

I’m a results-focused Senior Social Media Manager with over five years of experience shaping brand growth through strategic content, paid social advertising, and team leadership.

I have a track record of managing monthly advertising budgets that drive six-figure monthly revenue and increasing client lifetime value by up to 400%. I excel at leading cross-functional teams, building scalable content production processes, and delivering high-impact brand launches. I’ve managed high-profile social media accounts with audiences over 4 million followers, and I’m currently expanding UX/UI capabilities to enhance user-centered digital experiences and campaign performance.

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Skills

Experience Level

Canva
Expert
ChatGPT
Expert
Figma
Expert
Framer
Expert
Midjourney
Expert
Final Cut Pro X
Expert
Google Ads
Expert
Jira
Expert

Language

Portuguese
Fluent
English
Advanced

Work Experience

Head of Brand Strategy at Gibão Criativo
May 1, 2023 - March 1, 2024
Defined brand positioning and content strategy for fashion and lifestyle clients, aligning creative direction with commercial objectives. Led cross-functional creative teams, establishing workflows and quality standards to ensure consistency across multi-client portfolios. Directed brand launches and seasonal campaigns, overseeing creative strategy from concept development through to multi-channel delivery. Managed high-profile client accounts requiring strong reputational oversight, supported by performance monitoring through defined KPIs.
Operations Manager at Agency Rapport
March 1, 2019 - March 1, 2023
Designed and implemented the agency’s content production framework, establishing workflows, approval processes, and quality standards across multiple delivery teams. Led end-to-end social media operations for a multi-sector client portfolio, ensuring consistent delivery across competing priorities and timelines.
UX Designer (Volunteer) at Pipoca Ágil
April 1, 2025 - Present
Contributed to user-centered design initiatives for community-driven digital platforms, applying user research insights to inform design decisions. Created wireframes and prototypes using Figma, collaborating within Agile teams to support iterative design and continuous improvement. Strengthened understanding of user experience principles to complement social media strategy and digital campaign effectiveness.

Education

Bachelor of Business Administration at Centro Universitário do Rio Grande do Norte (UNI-RN), Brazil
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Healthcare, Professional Services, Other