Managed a portfolio of 300+ client accounts in a high-volume digital services environment, supporting campaign execution, account performance, and customer engagement initiatives. Analyzed customer behavior and account trends to identify retention, upselling, and engagement opportunities. Monitored account health, delivery trends, and performance metrics to find optimization opportunities, improving customer retention by 80% through data analysis, issue-resolution workflows, and strategic engagement initiatives. Coordinated cross-functional initiatives with Sales, Support, and Operations to ensure timely execution and delivery of client objectives. Built and maintained reporting trackers using Excel and CRM tools to monitor KPIs, customer engagement trends, and operational performance.

Newfold Digital Account Manager at Newfold

January 1, 2024 - August 1, 2024

Managed a portfolio of 300+ client accounts in a high-volume digital services environment, supporting campaign execution, account performance, and customer engagement initiatives. Analyzed customer behavior and account trends to identify opportunities for retention, upselling, and engagement. Monitored account health, delivery trends, and performance metrics to identify optimization opportunities. Improved customer retention by 80% through data analysis, issue resolution workflows, and strategic engagement initiatives. Coordinated cross-functional initiatives with Sales, Support, and Operations to ensure timely delivery of client objectives. Built and maintained reporting trackers using Excel and CRM tools to monitor KPIs, engagement trends, and operational performance.

Content Creator & UGC Strategist (Freelance)

January 1, 2024 - Present

Created high-performing beauty, skincare, haircare, fashion, and lifestyle content for brands across Instagram, TikTok, and short-form video platforms. Produced end-to-end creative including concept development, scripting, filming, editing, product photography, voiceovers, and branded storytelling. Designed authentic UGC campaigns to increase product awareness, engagement, and purchase intent. Partnered with beauty and lifestyle brands to deliver premium content aligned to brand guidelines and campaign objectives. Analyzed content performance using engagement, reach, watch time, click-through rate, and conversion metrics to refine creative strategies.

Direct Media.net Senior Research Analyst at Direct Media.net

December 1, 2018 - December 1, 2023

Supported end-to-end execution and optimization of programmatic and paid search campaigns across Yahoo and Bing ecosystems, contributing to $100K+ weekly revenue via performance-driven insights and targeting improvements. Analyzed CTR, CPC, conversion trends, audience behavior, and traffic quality to identify optimization opportunities and improve campaign efficiency and ROI. Drove $10K+ incremental weekly revenue through keyword, audience, and inventory analysis and refinements to bid and targeting strategies. Ensured execution accuracy via campaign setup validation, creative QA, audience segmentation, and pre-launch readiness checks to minimize errors and improve delivery performance. Monitored campaign pacing, delivery, and engagement trends to troubleshoot targeting and performance issues, improving stability and outcomes across live campaigns. Used AI-assisted analysis and automation tools to accelerate insights, keyword research, audience analysis, and reporting workflows. Partne

Direct-Media.net Senior Research Analyst at Direct-Media.net

December 1, 2018 - December 1, 2023

Supported end-to-end execution and optimization of programmatic and paid search campaigns across Yahoo and Bing ecosystems, contributing to $100K+ in weekly revenue via performance-driven insights and targeting improvements. Analyzed CTR, CPC, conversion trends, audience behavior, and traffic quality to identify optimization opportunities and improve campaign efficiency and ROI. Drove $10K+ incremental weekly revenue through keyword, audience, and inventory analysis and bid/targeting refinements. Ensured execution accuracy through campaign setup validation, creative QA, audience segmentation, and pre-launch readiness checks to minimize errors and improve delivery performance. Monitored pacing, delivery, and engagement trends to troubleshoot targeting and performance issues for stability and outcomes across live campaigns. Used AI-assisted analysis and automation tools to accelerate insights, keyword research, audience analysis, and reporting workflows. Partnered with Analytics, Product