Available to hire
I’m Debdatta Saha, a dynamic marketer based in Manchester with 3+ years of experience driving multi-channel campaigns, GTM strategy, and cross-functional coordination across global teams.
I excel at turning performance data into prioritized action plans, building AI-focused initiatives, and delivering demand generation and pipeline results. I thrive in fast-paced environments and enjoy creating engaging content and experiences that move the needle.
Skills
Experience Level
Language
English
Fluent
Bengali
Fluent
Hindi
Intermediate
Work Experience
Content Marketing Manager at Standout Digital
January 1, 2022 - October 1, 2023Owned end-to-end multi-channel marketing programs (paid social, email, SEO), translating performance data into prioritised action plans aligned to demand generation and pipeline goals. Built and managed an AI-focused email newsletter to 55,000 subscribers, improving engagement via audience-segmented messaging and lifecycle content strategies. Achieved 3X ROI on ad spend through iterative A/B testing and campaign optimization. Drove 15% increase in website traffic and sustained 10% month-on-month SEO growth through keyword research, on-page optimization, and content improvements. Coordinated cross-functional teams on campaign asset delivery, project timelines, and stakeholder alignment; managed partner communications and co-marketing across global time zones.
Student Ambassador at University of Manchester
October 1, 2025 - PresentRepresented the university at campus and virtual events; supported content creation, operational logistics, and administrative coordination across multiple event formats.
Marketing Consultant (Freelance) at The Pinnacle Creative
March 1, 2024 - July 1, 2025Supported business development through targeted email outreach, audience segmentation, lead nurturing sequences, and pipeline follow-ups. Coordinated day-to-day operations for a regional pharma business including order management, invoicing, and cross-team communication workflows — building strong project management and logistics coordination skills. Managed vendor relationships and supplier communications, ensuring timely execution of deliverables and maintaining detailed tracking documentation.
Social Media Marketing Executive at SVF Entertainment Pvt. Ltd.
July 1, 2020 - March 1, 2021Achieved 3X Facebook content monetisation within 6 months through performance analysis and iterative production strategy; managed a full talk show from concept to delivery. Managed end-to-end production and promotional strategies for film and music releases, coordinating content calendars and logistics across multiple platforms. Executed live event content planning and onsite coordination for movie premieres and press events — including speaker management, guest lists, and onsite logistics.
Marketing & Business Development at Economic Retail Pvt. Ltd.
March 1, 2020 - July 1, 2020Rran Facebook lead generation ad campaigns supporting early-stage customer acquisition; designed marketing collateral and maintained CRM/database trackers.
Content Marketing Executive (Freelance) at ForCreators
May 1, 2021 - July 1, 2021Developed conversion-focused marketing assets including social media content, newsletters, ad creatives, and landing page copy to support campaign execution and A/B performance testing.
Merchandising Executive at Chumbak
November 1, 2019 - January 1, 2020Internship role supporting merchandising activities, product planning and coordination.
Marketing Executive at Future Group FBB
July 1, 2019 - September 1, 2019Marketing executive responsibilities including lead generation and campaign execution.
Business Development Executive at Miss Chase
January 1, 2018 - May 1, 2018Business development activities including client outreach and sales coordination.
Education
MSc International Business and Management at University of Manchester
September 1, 2025 - September 1, 2026Advanced Certificate – Digital Marketing & Communications at MICA, Ahmedabad
May 1, 2021 - December 1, 2021Postgraduate Certificate – Fashion Business Management at ISDI, Mumbai
August 1, 2018 - July 1, 2019BBA Hons. (Marketing) at Calcutta University
August 1, 2014 - August 1, 2017Qualifications
MSc International Business and Management
September 1, 2025 - September 1, 2026Advanced Certificate – Digital Marketing & Communications
May 1, 2021 - December 1, 2021Postgraduate Certificate – Fashion Business Management
August 1, 2018 - July 1, 2019BBA Hons. (Marketing)
August 1, 2014 - August 1, 2017Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Skills
Experience Level
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