DEBDATTA SAHA

Represented the university at campus and virtual events; supported content creation, operational logistics, and administrative coordination across multiple event formats.

Supported business development through targeted email outreach, audience segmentation, lead nurturing sequences, and pipeline follow-ups. Coordinated day-to-day operations for a regional pharma business including order management, invoicing, and cross-team communication workflows — building strong project management and logistics coordination skills. Managed vendor relationships and supplier communications, ensuring timely execution of deliverables and maintaining detailed tracking documentation.

Owned end-to-end multi-channel marketing programs (paid social, email, SEO), translating performance data into prioritised action plans aligned to demand generation and pipeline goals. Built and managed an AI-focused email newsletter to 55,000 subscribers, improving engagement via audience-segmented messaging and lifecycle content strategies. Achieved 3X ROI on ad spend through iterative A/B testing and campaign optimization. Drove 15% increase in website traffic and sustained 10% month-on-month SEO growth through keyword research, on-page optimization, and content improvements. Coordinated cross-functional teams on campaign asset delivery, project timelines, and stakeholder alignment; managed partner communications and co-marketing across global time zones.