Debadrita Choudhury

Head the Consumer & Media Analytics division for South Asia Pacific, Middle East and North Africa, reporting to the CDAO. Bridge between CDAO and CDMO, leading all marketing analytics engagements across Luxury, Professional, Consumer & Derma businesses. Serve as the zonal media measurement expert, optimizing marketing budgets across channels. Guide the Consumer Experience team with Activation programs and Campaign performance management. Spearhead ROI measurement for PR & Marketing Events within the Zone. Collaborate with Brand GMs to enhance Shopper experience in the Luxury division. Advise on consumer lifecycle strategies using 1st party data for precise re-targeting and acquisition. Support the Advocacy team to balance boosted and organic influencer activity, and develop data-driven Equity studies for marketing initiatives.

Led the Marketing Measurement division for APAC with emphasis on Digital, Marketing and Data Science capabilities; managed global marketing budgets for key clients and transitioned engagement to Loreal accounts. Drove >10% marketing efficiency through channel mix optimization and brand prominence. Led APAC expansion strategy, delivering significant revenue growth, and headed the Innovation COE delivering AI/Data Science solutions for clients’ CDMO offices. Acted as a Talent ambassador, representing Gain Theory in APAC councils and forums.

Headed Marketing, Sales and Customer Analytics practice for Global clients; set up COE for three Fortune 500 clients, including end-to-end data pipeline (data integration to cloud data lakes) and production-grade analytics solutions. Acted as the Data Science SME across Marketing and Sales analytics, contributing to substantial revenue growth by winning multiple clients.