Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a global leader with 19+ years of experience spanning Consulting, Marketing and Data Science. I currently bridge the Data Analytics and Digital Marketing teams at L’Oréal, leading media and marketing measurement strategies, guiding Advocacy initiatives, and carrying out Equity studies for the Marketing business through data-driven decisions. I also serve as a key translator between CDAO and CDMO, ensuring analytics insights translate into business impact. I have built and led global teams across geographies, grown brands across categories, managed P&L, and forged strong client partnerships. I excel at translating complex analytics into actionable strategies, developing new capabilities, and driving growth through data, experimentation, and cross-functional collaboration.…I am a global leader with 19+ years of experience spanning Consulting, Marketing and Data Science. I currently bridge the Data Analytics and Digital Marketing teams at L’Oréal, leading media and marketing measurement strategies, guiding Advocacy initiatives, and carrying out Equity studies for the Marketing business through data-driven decisions. I also serve as a key translator between CDAO and CDMO, ensuring analytics insights translate into business impact. I have built and led global teams across geographies, grown brands across categories, managed P&L, and forged strong client partnerships. I excel at translating complex analytics into actionable strategies, developing new capabilities, and driving growth through data, experimentation, and cross-functional collaboration.

Debadrita Choudhury

PRO

Data Scientist, Marketing Strategist, AI Strategy Consultant, +3





I am a global leader with 19+ years of experience spanning Consulting, Marketing and Data Science. I currently bridge the Data Analytics and Digital Marketing teams at L’Oréal, leading media and marketing measurement strategies, guiding Advocacy initiatives, and carrying out Equity studies for the Marketing business through data-driven decisions. I also serve as a key translator between CDAO and CDMO, ensuring analytics insights translate into business impact. I have built and led global teams across geographies, grown brands across categories, managed P&L, and forged strong client partnerships. I excel at translating complex analytics into actionable strategies, developing new capabilities, and driving growth through data, experimentation, and cross-functional collaboration.…I am a global leader with 19+ years of experience spanning Consulting, Marketing and Data Science. I currently bridge the Data Analytics and Digital Marketing teams at L’Oréal, leading media and marketing measurement strategies, guiding Advocacy initiatives, and carrying out Equity studies for the Marketing business through data-driven decisions. I also serve as a key translator between CDAO and CDMO, ensuring analytics insights translate into business impact. I have built and led global teams across geographies, grown brands across categories, managed P&L, and forged strong client partnerships. I excel at translating complex analytics into actionable strategies, developing new capabilities, and driving growth through data, experimentation, and cross-functional collaboration.

Available to hire

Singapore, Singapore

I am a global leader with 19+ years of experience spanning Consulting, Marketing and Data Science. I currently bridge the Data Analytics and Digital Marketing teams at L’Oréal, leading media and marketing measurement strategies, guiding Advocacy initiatives, and carrying out Equity studies for the Marketing business through data-driven decisions. I also serve as a key translator between CDAO and CDMO, ensuring analytics insights translate into business impact.

I have built and led global teams across geographies, grown brands across categories, managed P&L, and forged strong client partnerships. I excel at translating complex analytics into actionable strategies, developing new capabilities, and driving growth through data, experimentation, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Analytics Head at L’Oréal Group Singapore

March 1, 2024 - Present

Head the Consumer & Media Analytics division for South Asia Pacific, Middle East and North Africa, reporting to the CDAO. Bridge between CDAO and CDMO, leading all marketing analytics engagements across Luxury, Professional, Consumer & Derma businesses. Serve as the zonal media measurement expert, optimizing marketing budgets across channels. Guide the Consumer Experience team with Activation programs and Campaign performance management. Spearhead ROI measurement for PR & Marketing Events within the Zone. Collaborate with Brand GMs to enhance Shopper experience in the Luxury division. Advise on consumer lifecycle strategies using 1st party data for precise re-targeting and acquisition. Support the Advocacy team to balance boosted and organic influencer activity, and develop data-driven Equity studies for marketing initiatives.

Partner – Marketing Analytics, APAC at Gain Theory, WPP

December 31, 2023 - October 18, 2025

Led the Marketing Measurement division for APAC with emphasis on Digital, Marketing and Data Science capabilities; managed global marketing budgets for key clients and transitioned engagement to Loreal accounts. Drove >10% marketing efficiency through channel mix optimization and brand prominence. Led APAC expansion strategy, delivering significant revenue growth, and headed the Innovation COE delivering AI/Data Science solutions for clients’ CDMO offices. Acted as a Talent ambassador, representing Gain Theory in APAC councils and forums.

Assistant Vice President at Genpact Digital

March 1, 2022 - October 18, 2025

Headed Marketing, Sales and Customer Analytics practice for Global clients; set up COE for three Fortune 500 clients, including end-to-end data pipeline (data integration to cloud data lakes) and production-grade analytics solutions. Acted as the Data Science SME across Marketing and Sales analytics, contributing to substantial revenue growth by winning multiple clients.

Global Leader – New Capabilities at Anheuser-Busch InBev (AB InBev)

August 31, 2017 - October 18, 2025

Set up the Advanced Analytics Center in India and led New Capabilities for ABInBev’s Global Business Units. Built a 50+ person analytics team across 15+ markets. Drove analytics support for key launches (e.g., Bud Light in the UK in 2016) and guided data-driven insights for M&A and acquisition strategies.

Senior Consultant - Analytics at Accenture UAE & India

October 31, 2015 - October 18, 2025

Analytics consultant responsible for delivering performance analytics engagements across BFSI, Technology, Retail, CPG, and Telecom. Built and led a Global Advanced Analytics team of 20+ members delivering end-to-end analytics solutions across multiple geographies.

Analytics Professional at HP, HSBC

December 31, 2011 - October 18, 2025

Worked across multiple organizations in the UK & India on analytics projects, contributing to cross-functional analytics initiatives and delivering value across Banking and Technology domains.