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Social Media & Content Creator with a degree in Public Relations and Advertising. I help lifestyle, fashion, and e-commerce brands grow their online presence through strategic content, compelling copywriting, and data-informed campaigns. --Highlights-- Grew a fashion brand's Instagram from 100 → 2,000+ followers in 13 months. Experienced in Instagram, Facebook, Meta Ads, Google Analytics, and Shopify. Bilingual content creation in English and Mandarin. Available for freelance projects — quick to onboard, easy to work with. Open to social media management, content planning, copywriting, and campaign execution for small to mid-sized brands.…Social Media & Content Creator with a degree in Public Relations and Advertising. I help lifestyle, fashion, and e-commerce brands grow their online presence through strategic content, compelling copywriting, and data-informed campaigns. --Highlights-- Grew a fashion brand's Instagram from 100 → 2,000+ followers in 13 months. Experienced in Instagram, Facebook, Meta Ads, Google Analytics, and Shopify. Bilingual content creation in English and Mandarin. Available for freelance projects — quick to onboard, easy to work with. Open to social media management, content planning, copywriting, and campaign execution for small to mid-sized brands.

Debby Tou

Social Media Freelancer, Social Media Manager, Content Creator, +6

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Social Media & Content Creator with a degree in Public Relations and Advertising. I help lifestyle, fashion, and e-commerce brands grow their online presence through strategic content, compelling copywriting, and data-informed campaigns. --Highlights-- Grew a fashion brand's Instagram from 100 → 2,000+ followers in 13 months. Experienced in Instagram, Facebook, Meta Ads, Google Analytics, and Shopify. Bilingual content creation in English and Mandarin. Available for freelance projects — quick to onboard, easy to work with. Open to social media management, content planning, copywriting, and campaign execution for small to mid-sized brands.…Social Media & Content Creator with a degree in Public Relations and Advertising. I help lifestyle, fashion, and e-commerce brands grow their online presence through strategic content, compelling copywriting, and data-informed campaigns. --Highlights-- Grew a fashion brand's Instagram from 100 → 2,000+ followers in 13 months. Experienced in Instagram, Facebook, Meta Ads, Google Analytics, and Shopify. Bilingual content creation in English and Mandarin. Available for freelance projects — quick to onboard, easy to work with. Open to social media management, content planning, copywriting, and campaign execution for small to mid-sized brands.

Available to hire

Social Media & Content Creator with a degree in Public Relations and Advertising. I help lifestyle, fashion, and e-commerce brands grow their online presence through strategic content, compelling copywriting, and data-informed campaigns.

–Highlights–

*Grew a fashion brand’s Instagram from 100 → 2,000+ followers in 13 months.
*Experienced in Instagram, Facebook, Meta Ads, Google Analytics, and Shopify.
*Bilingual content creation in English and Mandarin.
*Available for freelance projects — quick to onboard, easy to work with.

Open to social media management, content planning, copywriting, and campaign execution for small to mid-sized brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Fluent

Spanish; Castilian

Beginner

Japanese

Beginner

Work Experience

Social Media & Content Coordinator at 2Bout.co

December 1, 2020 - January 2, 2022

Led social media strategy and content creation, growing Instagram followers from 100 to 2,000+ in 13 months through strategic content planning, campaign execution, and community engagement. Developed monthly bilingual content calendars and produced copywriting and visual assets aligned with brand identity and seasonal campaigns. Conducted competitor research and audience analysis to refine content strategy and inform campaign direction.

Marketing Intern at Swey Marketing

September 1, 2021 - January 1, 2022

Designed and executed landing pages and social media content series for multiple client campaigns simultaneously. Planned and delivered Facebook ad campaigns, analysing performance data to produce evaluation reports and optimization recommendations. Developed full marketing pitch decks and client outreach plans, including KOLO outreach and collaboration planning.

Assistant Store Manager at SkyCo Co-working Space

February 1, 2023 - April 1, 2026

Managed member communications and venue-wide announcements, maintaining a consistent brand voice across all touchpoints. Planned and promoted monthly networking events for 100+ attendees, contributing to occupancy growth from 60% to 90% through member engagement initiatives and relationship-building.

Marketing Intern at Royal Silk Road

September 1, 2021 - January 2, 2022

Produced social media content for Taiwan's sole distributor of Turkish Gulbir Damascus rose products — crafting themed copywriting and visuals to communicate an imported luxury brand identity to local audiences. Conceptualized and executed short-form video campaigns, handling scripting, filming, and post-production editing. Drafted press releases and trade announcements to support external communications.