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I'm Deborah De Raad, a Strategic Growth & Content Operations Leader with over 15 years of experience driving revenue and audience growth across corporate and digital-first environments. I specialize in building end-to-end 'content-to-revenue' systems that scale brands from zero to sizeable audiences using AI-driven, data-led workflows. I have a proven track record managing $20M+ portfolios with double-digit YoY growth, scaling startups to seven-figure exits, and leading cross-functional teams through fast-paced transformations. I thrive on turning insights into impact, maximizing monetization, and mentoring others to achieve sustainable results.…I'm Deborah De Raad, a Strategic Growth & Content Operations Leader with over 15 years of experience driving revenue and audience growth across corporate and digital-first environments. I specialize in building end-to-end 'content-to-revenue' systems that scale brands from zero to sizeable audiences using AI-driven, data-led workflows. I have a proven track record managing $20M+ portfolios with double-digit YoY growth, scaling startups to seven-figure exits, and leading cross-functional teams through fast-paced transformations. I thrive on turning insights into impact, maximizing monetization, and mentoring others to achieve sustainable results.

Deborah De Raad

Digital Marketer, Social Media Manager, Social Media Freelancer, +7

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I'm Deborah De Raad, a Strategic Growth & Content Operations Leader with over 15 years of experience driving revenue and audience growth across corporate and digital-first environments. I specialize in building end-to-end 'content-to-revenue' systems that scale brands from zero to sizeable audiences using AI-driven, data-led workflows. I have a proven track record managing $20M+ portfolios with double-digit YoY growth, scaling startups to seven-figure exits, and leading cross-functional teams through fast-paced transformations. I thrive on turning insights into impact, maximizing monetization, and mentoring others to achieve sustainable results.…I'm Deborah De Raad, a Strategic Growth & Content Operations Leader with over 15 years of experience driving revenue and audience growth across corporate and digital-first environments. I specialize in building end-to-end 'content-to-revenue' systems that scale brands from zero to sizeable audiences using AI-driven, data-led workflows. I have a proven track record managing $20M+ portfolios with double-digit YoY growth, scaling startups to seven-figure exits, and leading cross-functional teams through fast-paced transformations. I thrive on turning insights into impact, maximizing monetization, and mentoring others to achieve sustainable results.

Available to hire

I’m Deborah De Raad, a Strategic Growth & Content Operations Leader with over 15 years of experience driving revenue and audience growth across corporate and digital-first environments. I specialize in building end-to-end ‘content-to-revenue’ systems that scale brands from zero to sizeable audiences using AI-driven, data-led workflows.

I have a proven track record managing $20M+ portfolios with double-digit YoY growth, scaling startups to seven-figure exits, and leading cross-functional teams through fast-paced transformations. I thrive on turning insights into impact, maximizing monetization, and mentoring others to achieve sustainable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Growth & Social Media Strategist at Self employed

July 1, 2024 - Present

Strategic social media and digital growth specialist helping businesses turn content into a scalable growth and revenue channel. Design and execute data-driven social media strategies across Instagram, TikTok, and LinkedIn, with a focus on audience growth, engagement, and conversion. Build AI-assisted content creation workflows to improve speed, consistency, and performance without increasing headcount. Experienced in scaling faceless and brand-led social media accounts to 80K+ followers organically, developing content-to-revenue pipelines, and translating performance data into clear growth decisions. Bring a strong commercial mindset from leading multi-million-dollar operations, ensuring content strategy aligns with business objectives rather than vanity metrics.

Co-Founder | Sales & Marketing Online Coaching Business at Association of Professional Builders

May 10, 2014 - May 20, 2020

Co-founded and scaled a sales and marketing coaching business in the construction sector to seven-figure annual revenue. Led end-to-end marketing strategy, sales enablement, and client acquisition systems across Australia, New Zealand, the United States, and Canada. Built repeatable growth systems to support scale, improve conversion rates, and maintain high client retention. Worked closely with sales teams and leadership to align messaging, offers, and performance metrics with commercial objectives. Successfully exited the business following acquisition.

State Manager QLD/NSW at Jenny Craig

January 1, 2007 - May 26, 2012

Led a $20M+ revenue portfolio across 18 locations, managing and developing teams of 100+ staff across Queensland and New South Wales. Drove sustained 10–23% year-on-year revenue growth through KPI optimisation, performance analysis, and strategic execution. Directed regional sales campaigns, operational improvements, and growth initiatives. Developed leaders and management teams to improve accountability, culture, and commercial performance, delivering record-breaking results across multiple centres.

Instructor at The Algorithm Advantage 2.0

July 1, 2024 - Present

Instructor delivering advanced training on platform algorithms, audience growth, and monetization frameworks.