I am a Strategic Marketing Manager & Consultant with 20+ years of experience helping SMEs in the Tech and Software sectors turn complex technology into market success. I blend creative strategy with a data-driven approach to lead teams, optimize exhibition and digital channels, and drive measurable growth. I excel at bridging technology and market needs, building high-performance marketing capabilities, and delivering customer-focused outcomes across B2B software, hardware, and services.

Deborah Sormani

I am a Strategic Marketing Manager & Consultant with 20+ years of experience helping SMEs in the Tech and Software sectors turn complex technology into market success. I blend creative strategy with a data-driven approach to lead teams, optimize exhibition and digital channels, and drive measurable growth. I excel at bridging technology and market needs, building high-performance marketing capabilities, and delivering customer-focused outcomes across B2B software, hardware, and services.

Available to hire

I am a Strategic Marketing Manager & Consultant with 20+ years of experience helping SMEs in the Tech and Software sectors turn complex technology into market success. I blend creative strategy with a data-driven approach to lead teams, optimize exhibition and digital channels, and drive measurable growth.

I excel at bridging technology and market needs, building high-performance marketing capabilities, and delivering customer-focused outcomes across B2B software, hardware, and services.

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Experience Level

Expert
Expert
Expert
Expert

Language

Italian
Fluent
English
Advanced
German
Advanced

Work Experience

Marketing Manager at Jetpharma SA
January 1, 2011 - December 31, 2014
Led marketing and communications for the Italian market, steering brand management, campaigns, and cross-channel strategies to grow market presence.
Marketing and Communications Manager at Ticinonline SA
January 1, 2002 - December 31, 2007
Directed marketing and communications initiatives, including digital campaigns, content strategy, and partnerships to boost audience engagement.
Marketing Manager (50%) at SIDA Autosoft Multimedia
July 1, 2016 - Present
Co-lead marketing strategy for software solutions, overseeing campaigns, events, and digital channels across the business.
Marketing Manager (50%) at Essential Materials GmbH
January 1, 2016 - March 31, 2026
Owns marketing initiatives, including digital marketing, branding, content, and events for the materials division.
Start-up Founder at PrepZone.online
January 1, 2026 - Present
Founding a SAT preparation platform for Italian students; responsible for product concept, go-to-market, and partnerships.

Education

Master in International Management at Università Carlo Cattaneo - Castellanza
January 11, 2030 - April 17, 2026
Master Intelligenza Artificiale per il Marketing e il Branding at 24ORE Business School - Milan
January 1, 2021 - April 17, 2026
Business Management at Università Cattolica del Sacro Cuore - Milan
January 11, 2030 - April 17, 2026

Qualifications

Google Certifications
January 11, 2030 - April 17, 2026
Master Intelligenza Artificiale per il Marketing e il Branding
January 1, 2021 - April 17, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education