Available to hire
Hi, I’m Deborah, a Senior Product Designer with 10+ years shaping end-to-end digital solutions across B2B and B2C contexts. I enjoy turning complex business challenges into intuitive, measurable experiences that users actually love.
I bring strong chops in design systems, scalable tooling, and ecommerce flows, plus hands-on leadership in cross-functional teams. I thrive collaborating with product, engineering, and research to ship products that move the business forward.
Skills
Experience Level
Expert
Expert
Language
Portuguese
Fluent
English
Advanced
Work Experience
Senior Product Designer at Lets Get Checked
January 1, 2022 - PresentLed the design of two new digital products from scratch, enabling scalability and efficiency: a B2B Setup Program Tool to empower clients to build workflows and landing pages autonomously, reducing reliance on developers and setup time; an Event Scheduling Management System for centralized event creation, staffing, and appointment tracking, increasing scalability and reducing admin effort. Delivered user-driven improvements for an internal product Halo based on design sprints and usability testing with clinicians. Established the company’s first Design System in Figma, providing reusable components and guidelines used by over 30 employees.
Product Designer at Farfetch
October 1, 2019 - January 1, 2022Led end-to-end design for an internal marketing platform, from stakeholder interviews to final prototypes, enabling campaign teams to scale personalized experiences.
Senior Product Designer at Netshoes
December 1, 2017 - August 1, 2019Improved homepage, product list, and detail flows for Netshoes and Zattini platforms, increasing ROI. Spearheaded design and A/B testing of Wish List, Favorites, and Buy Together features, achieving a significant rise in user engagement and sales conversion rates.
Design Lead at ScienSa
May 1, 2016 - November 1, 2017First designer in a fast-growing consulting company; designed solutions for major clients (Porto Seguro, XP Investimentos) from concept to delivery in an agile environment. Built and mentored the design team, contributing to company growth and elevating design standards.
UX Designer at PSafe
December 1, 2013 - February 1, 2015Designed and improved features for PSafe’s Android app, applying Material Design principles and enhancing usability across core flows.
Visual Designer at Animale
December 1, 2011 - October 1, 2013Designed the company’s first online store, including checkout flow, UI components, and product photography style, establishing Animale’s digital retail presence.
Education
Bachelor of Industrial Design at PUC Rio
January 1, 2004 - January 1, 2009Fashion Design at Senai CETIQT
January 1, 2010 - January 1, 2011Data Analyst at Google/Coursera
January 1, 2025 - April 7, 2026Qualifications
Data Analyst
January 11, 2030 - April 7, 2026Fashion Design Certificate
January 1, 2010 - January 1, 2011Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
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