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I am a performance-driven digital marketing professional with a strong hybrid skill set spanning email marketing, paid social ads, messaging optimization, and UI/UX implementation. With a proven track record in managing cross-platform campaigns and improving conversion rates, I am passionate about creating design-backed digital solutions for lifestyle and e-commerce brands. I excel at balancing data analysis with creative execution, and enjoy collaborating with teams to streamline campaigns and product launches. I am continuously expanding my expertise in digital marketing technologies and UX design to deliver impactful and user-centered results.…I am a performance-driven digital marketing professional with a strong hybrid skill set spanning email marketing, paid social ads, messaging optimization, and UI/UX implementation. With a proven track record in managing cross-platform campaigns and improving conversion rates, I am passionate about creating design-backed digital solutions for lifestyle and e-commerce brands. I excel at balancing data analysis with creative execution, and enjoy collaborating with teams to streamline campaigns and product launches. I am continuously expanding my expertise in digital marketing technologies and UX design to deliver impactful and user-centered results.

Deborah Sim

Digital Marketer, UX Designer, UI Designer, +2

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I am a performance-driven digital marketing professional with a strong hybrid skill set spanning email marketing, paid social ads, messaging optimization, and UI/UX implementation. With a proven track record in managing cross-platform campaigns and improving conversion rates, I am passionate about creating design-backed digital solutions for lifestyle and e-commerce brands. I excel at balancing data analysis with creative execution, and enjoy collaborating with teams to streamline campaigns and product launches. I am continuously expanding my expertise in digital marketing technologies and UX design to deliver impactful and user-centered results.…I am a performance-driven digital marketing professional with a strong hybrid skill set spanning email marketing, paid social ads, messaging optimization, and UI/UX implementation. With a proven track record in managing cross-platform campaigns and improving conversion rates, I am passionate about creating design-backed digital solutions for lifestyle and e-commerce brands. I excel at balancing data analysis with creative execution, and enjoy collaborating with teams to streamline campaigns and product launches. I am continuously expanding my expertise in digital marketing technologies and UX design to deliver impactful and user-centered results.

Available to hire

I am a performance-driven digital marketing professional with a strong hybrid skill set spanning email marketing, paid social ads, messaging optimization, and UI/UX implementation. With a proven track record in managing cross-platform campaigns and improving conversion rates, I am passionate about creating design-backed digital solutions for lifestyle and e-commerce brands.

I excel at balancing data analysis with creative execution, and enjoy collaborating with teams to streamline campaigns and product launches. I am continuously expanding my expertise in digital marketing technologies and UX design to deliver impactful and user-centered results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Messaging Operations Specialist (Contract) at Uber Carshare (Singapore)

January 1, 2023 - Present

Created, managed, and optimized user messaging across digital channels. Analyzed performance metrics to improve message engagement and conversion. Ensured alignment of tone, content, and timing across lifecycle communications.

Digital Technology Executive – UI/UX at Charles & Keith

February 28, 2023 - August 5, 2025

Managed front-end improvements and UI/UX change requests for a global Shopify-based e-commerce store across 30+ countries. Supported SEO and email integration implementations. Collaborated with UX, development, and e-inventory teams to streamline campaigns and product launches. Provided sprint-based updates, user testing, and bug fixes.

Digital Design Trainee at Singapore Cycling Federation

March 1, 2022 - August 5, 2025

Created event collaterals, digital artwork, and social media content. Maintained and updated the WordPress website. Wrote athlete sponsorship features to increase digital engagement.

Digital Marketing Manager (Part-Time) at MEIDE.SG

August 31, 2021 - August 5, 2025

Designed recruitment campaigns and infographics for social channels. Translated long-form content into bite-sized visual guides. Tracked content performance and optimized creative direction.

Analyst – Salesforce Marketing Cloud & CRM at Deloitte Digital

December 31, 2020 - August 5, 2025

Implemented CRM workflows and email marketing solutions for clients in real estate, financial, and pharmaceutical industries. Created test cases, demos, and campaign reports.