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I help leadership teams sharpen positioning, clarify their story, and take complex offerings into new markets with confidence. I’ve worked across professional services, education, and SaaS, partnering closely with founders, CEOs, and senior leaders on market entry, partner-led growth, positioning and messaging. I’m comfortable working in both complex and fast-moving environments, particularly where clarity, trust, and follow-through matter. My style is practical and steady – equally comfortable setting direction and rolling up my sleeves – across campaigns, content, events, digital, and measurement.…I help leadership teams sharpen positioning, clarify their story, and take complex offerings into new markets with confidence. I’ve worked across professional services, education, and SaaS, partnering closely with founders, CEOs, and senior leaders on market entry, partner-led growth, positioning and messaging. I’m comfortable working in both complex and fast-moving environments, particularly where clarity, trust, and follow-through matter. My style is practical and steady – equally comfortable setting direction and rolling up my sleeves – across campaigns, content, events, digital, and measurement.

Dee Johns

Marketing Consultant, Growth Marketer, Content Strategist, +1

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I help leadership teams sharpen positioning, clarify their story, and take complex offerings into new markets with confidence. I’ve worked across professional services, education, and SaaS, partnering closely with founders, CEOs, and senior leaders on market entry, partner-led growth, positioning and messaging. I’m comfortable working in both complex and fast-moving environments, particularly where clarity, trust, and follow-through matter. My style is practical and steady – equally comfortable setting direction and rolling up my sleeves – across campaigns, content, events, digital, and measurement.…I help leadership teams sharpen positioning, clarify their story, and take complex offerings into new markets with confidence. I’ve worked across professional services, education, and SaaS, partnering closely with founders, CEOs, and senior leaders on market entry, partner-led growth, positioning and messaging. I’m comfortable working in both complex and fast-moving environments, particularly where clarity, trust, and follow-through matter. My style is practical and steady – equally comfortable setting direction and rolling up my sleeves – across campaigns, content, events, digital, and measurement.

Available to hire

I help leadership teams sharpen positioning, clarify their story, and take complex offerings into new markets with confidence.

I’ve worked across professional services, education, and SaaS, partnering closely with founders, CEOs, and senior leaders on market entry, partner-led growth, positioning and messaging. I’m comfortable working in both complex and fast-moving environments, particularly where clarity, trust, and follow-through matter.

My style is practical and steady – equally comfortable setting direction and rolling up my sleeves – across campaigns, content, events, digital, and measurement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

General Manager Marketing Communications at CBRE (CB Richard Ellis)

January 1, 2003 - January 1, 2008

Led national marketing and communications across Australia and New Zealand, partnering with senior leaders to shift brand position and client conversations, building credibility and structured marketing processes that supported growth.

Head of Marketing at Link Recruitment

January 1, 2008 - January 1, 2009

Directed marketing strategy for a consultant-led business, collaborating with senior executives and client-facing teams to strengthen brand presence and client engagement.

Marketing Consultant

January 1, 2009 - January 1, 2016

Delivered marketing and communications projects for professional services, education, and commercial property organizations; aligned with senior stakeholders to drive client-focused messaging and campaigns.

Product Marketing Manager at Computershare

April 1, 2016 - October 1, 2018

Led product marketing for B2B and B2C services, developing narratives, go-to-market messaging, and campaigns; collaborated with executives and sales to drive revenue and regional alignment.

Global Product Marketing Manager at Xero

October 1, 2018 - May 1, 2022

Led global market narratives across ANZ, UK, and US; supported enterprise and advisor-led sales with messaging and campaigns; delivered metrics including revenue growth and pipeline improvements.

Director of Product Marketing at Karbon

May 1, 2022 - November 1, 2023

Led marketing, product positioning, and go-to-market strategies; partnered with senior leadership to enable revenue growth and cross-region strategy execution; supported education of customers and thought leadership.

Head of Product Marketing at ApprovalMax

March 1, 2024 - Present

Leading a team to develop and implement B2B and B2C go-to-market strategies for new and existing product lines, including the creation of key messages, target market segmentation, value propositions, positioning statements, and strategies to drive product adoption and maximise utilisation.