Hi, I’m Deborah Adeoluwasina, a UI/UX-focused Product Designer with 4+ years of experience turning ideas into user-friendly, revenue-driving solutions. I’ve led end-to-end design for fintech rewards, health tech, and mobility apps, and I’m known for boosting usability and delivering scalable design systems. I’ve helped teams ship intuitive experiences that balance business goals with user needs, including features like incentive redemption for air time, data, and bill payments. My approach combines user research, rapid prototyping, and collaborative development to create accessible designs across all screens. I’ve built design systems for consistency and mentored teams to deliver better experiences, working across fintech, EdTech, and AI-enabled platforms to deliver engaging, user-friendly products.…

Deborah Adeoluwasina

Hi, I’m Deborah Adeoluwasina, a UI/UX-focused Product Designer with 4+ years of experience turning ideas into user-friendly, revenue-driving solutions. I’ve led end-to-end design for fintech rewards, health tech, and mobility apps, and I’m known for boosting usability and delivering scalable design systems. I’ve helped teams ship intuitive experiences that balance business goals with user needs, including features like incentive redemption for air time, data, and bill payments. My approach combines user research, rapid prototyping, and collaborative development to create accessible designs across all screens. I’ve built design systems for consistency and mentored teams to deliver better experiences, working across fintech, EdTech, and AI-enabled platforms to deliver engaging, user-friendly products.…

Available to hire

Hi, I’m Deborah Adeoluwasina, a UI/UX-focused Product Designer with 4+ years of experience turning ideas into user-friendly, revenue-driving solutions. I’ve led end-to-end design for fintech rewards, health tech, and mobility apps, and I’m known for boosting usability and delivering scalable design systems. I’ve helped teams ship intuitive experiences that balance business goals with user needs, including features like incentive redemption for air time, data, and bill payments.

My approach combines user research, rapid prototyping, and collaborative development to create accessible designs across all screens. I’ve built design systems for consistency and mentored teams to deliver better experiences, working across fintech, EdTech, and AI-enabled platforms to deliver engaging, user-friendly products.

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Skills

Experience Level

Language

English
Fluent

Work Experience

UI/UX Facilitator at Nithub
January 13, 2025 - Present
Designed and delivered a 12-week UI/UX curriculum for 25+ students, increasing job placement rate by 60%. Guided students through 3 real-world client projects, achieving 90% industry-standard deliverables.
Product Designer at Freelance / Contract – Remote
January 1, 2021 - February 1, 2022
End-to-end product design processes for web and mobile apps, from user research and interviews to wireframing, information architecture, and hi-fi prototyping in Figma. Conducted usability testing sessions, built and maintained design systems and implemented feedback loops to iterate designs based on real user pain points.
Lead UI/UX Designer at Roitech AI Consulting
January 1, 2023 - Present
Supported the design and development of innovative EdTech solutions powered by AI, including an AI-powered Bank Customer Service Assistant. Collaborated with cross-functional teams to ensure user-friendly, engaging digital experiences. Contributed to research, prototyping, and interface design.
Senior Product Designer (UI/UX) at Swype
January 1, 2025 - Present
Lead end-to-end design for core incentive redemption features, including air time, data, and bill payment rewards. Built the design system for consistency across all screens and fostered collaboration between designers and developers.

Education

BSC Zoology at University of Lagos
December 18, 2017 - July 24, 2023

Qualifications

Google UX Design Certificate
January 1, 2023 - January 2, 2026
Nithub UI/UX Design Certificate
January 1, 2024 - January 2, 2026
UI/UX Design Certificate
January 1, 2024 - January 2, 2026
Product Design (Vephla University)
January 1, 2023 - January 2, 2026

Industry Experience

Transportation & Logistics, Education, Financial Services, Software & Internet, Other, Healthcare, Media & Entertainment, Professional Services, Gaming
    paper Nithub website

    Nithub brings together talents, innovators, startups, and investors to collaborate and build innovative solutions that drive the digital economy of the nation forward.

    paper Beyonde 4 walls

    Beyonde 4 walls is dedicated to raising the future learner by providing a robust
    program led by skilled intellectuals and facilitators

    paper Kaftan AI

    Kaftan.AI is a web platform that allows users to design, customize, and shop for premium kaftans using AI technology.
    It offers a personalized fashion experience where users can choose fabric, colors, embroidery styles, and fit, all guided by an intelligent assistant that simplifies decision-making.
    The platform is built for style-conscious individuals, fashion enthusiasts, and busy professionals who want to look elegant without going through stressful visits to tailors or endless online browsing.
    Kaftan.AI merges modern technology with traditional fashion, offering an intuitive and luxurious design-to-purchase journey that saves time and improves customer satisfaction.

    paper Learn IQ

    LearnIQ, an AI-powered learning platform I designed that helps students summarize lectures, generate notes, and ask context-aware questions. I led the end-to-end product design — from UX research and user journey mapping to UI design and prototyping in Figma. The main challenge was designing a clean interface for multi-modal inputs (documents, audio, and video) while keeping the experience intuitive. Through iterative usability testing, I refined flows to reduce task completion time by 40%.

    paper Ride-hailing app

    This project aims to design a mobile application that connects local drivers with passengers, ensuring fair pricing, safety, and improved mobility within these communities. In addition to ride-hailing, the app introduces a unique feature: car rentals, allowing users to rent vehicles for hours or days, directly within the same platform.