Founding Director at Draw Media Productions

Led the development and execution of content strategies for multiple brands across Dubai and the UAE, aligning visual storytelling with brand positioning and audience behavior. Conceptualised and directed end-to-end content production across video and photography, ensuring a consistent and premium brand identity across platforms. Managed content pipeline and social media execution, contributing to sustained audience growth and increased engagement across client accounts. Translated brand objectives into creative campaigns designed to drive visibility, engagement, and digital reach. Produced marketing and campaign assets including digital and print collateral tailored to target audiences. Applied advanced editing and drone cinematography techniques to create visually distinctive and high-performing content. Produced content that translated cultural and community narratives into engaging digital experiences for a global audience.