Senior Product Marketer at Run AI

Led end-to-end growth experiments for an AI SaaS product, designing activation, onboarding, and lifecycle campaigns. Coordinated multi-channel campaigns across email, WhatsApp, in-app messaging, and social media to maximize activation, expansion, and revenue. Implemented data-driven experimentation using CleverTap, achieving a 5% increase in feature adoption and trial conversions. Defined hypotheses, prioritized tests by growth impact, designed experiments, analyzed results, and iterated to improve outcomes. Coordinated with cross-functional teams to align product, marketing, and sales initiatives and built onboarding flows and lifecycle campaigns.

Senior Product Marketer at Animaker Inc.

Drove growth initiatives for Animaker's SaaS offerings; closed $12.5K in B2C sales within 2.5 months and achieved 95% of set targets. Built foundational SaaS sales and customer communications; led go-to-market strategy for Animaker AI, including feature planning, pricing, and premium gating; published 5 feature launch blogs and 5 user-case studies; curated content for LinkedIn and Instagram; generated over $50K in revenue from launches and campaigns; built lifecycle campaigns and performance dashboards to track usage and revenue.

Product Marketer at Animaker Inc.

Closed $12.5K in B2C sales within 2.5 months and achieved 95% of set targets. Developed foundational SaaS sales and customer communications; led go-to-market for Animaker AI; coordinated cross-functional collaboration to ensure successful feature launches.