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I am a creative and results-driven Marketing & Communications professional with over 7 years of experience leading campaigns that boost visibility, engagement, and growth. I excel in shaping compelling brand narratives across digital, social, and traditional platforms and enjoy both analyzing performance data and capturing authentic stories in the field. My expertise spans SEO, social media strategy, content development, and project management, with a knack for building strong cross-functional relationships and delivering measurable results. I am proficient in tools like Adobe Creative Suite, Canva, WordPress, and various SEO and analytics platforms to ensure every campaign is strategic, creative, and effective.…I am a creative and results-driven Marketing & Communications professional with over 7 years of experience leading campaigns that boost visibility, engagement, and growth. I excel in shaping compelling brand narratives across digital, social, and traditional platforms and enjoy both analyzing performance data and capturing authentic stories in the field. My expertise spans SEO, social media strategy, content development, and project management, with a knack for building strong cross-functional relationships and delivering measurable results. I am proficient in tools like Adobe Creative Suite, Canva, WordPress, and various SEO and analytics platforms to ensure every campaign is strategic, creative, and effective.

Deidre Morawecki

Marketing Strategist, Content Creator, Social Media Manager, +3

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I am a creative and results-driven Marketing & Communications professional with over 7 years of experience leading campaigns that boost visibility, engagement, and growth. I excel in shaping compelling brand narratives across digital, social, and traditional platforms and enjoy both analyzing performance data and capturing authentic stories in the field. My expertise spans SEO, social media strategy, content development, and project management, with a knack for building strong cross-functional relationships and delivering measurable results. I am proficient in tools like Adobe Creative Suite, Canva, WordPress, and various SEO and analytics platforms to ensure every campaign is strategic, creative, and effective.…I am a creative and results-driven Marketing & Communications professional with over 7 years of experience leading campaigns that boost visibility, engagement, and growth. I excel in shaping compelling brand narratives across digital, social, and traditional platforms and enjoy both analyzing performance data and capturing authentic stories in the field. My expertise spans SEO, social media strategy, content development, and project management, with a knack for building strong cross-functional relationships and delivering measurable results. I am proficient in tools like Adobe Creative Suite, Canva, WordPress, and various SEO and analytics platforms to ensure every campaign is strategic, creative, and effective.

Available to hire

I am a creative and results-driven Marketing & Communications professional with over 7 years of experience leading campaigns that boost visibility, engagement, and growth. I excel in shaping compelling brand narratives across digital, social, and traditional platforms and enjoy both analyzing performance data and capturing authentic stories in the field.

My expertise spans SEO, social media strategy, content development, and project management, with a knack for building strong cross-functional relationships and delivering measurable results. I am proficient in tools like Adobe Creative Suite, Canva, WordPress, and various SEO and analytics platforms to ensure every campaign is strategic, creative, and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital & Social Media Consultant at Various Clients

December 1, 2024 - Present

Partnered with organizations such as Tundra Oil & Gas, WRHA/Bergen Gardens, and Manitoba Hydro International to deliver digital strategies including SEO, CRM cleanups, and SharePoint optimization. Created engaging website content and refreshed digital assets for improved user experience and traffic. Conducted performance analysis using Power BI and Google Analytics to refine marketing tactics and strengthened social presence through targeted content and digital ad placements.

Marketing Manager at Greenwoods Dental Corp

December 1, 2024 - August 21, 2025

Directed multi-brand marketing campaigns including the launch of a new e-commerce platform. Managed Google Ads, Facebook Ads, and SEO initiatives, significantly increasing lead flow. Standardized internal marketing procedures to support scalability. Used analytics tools to measure KPIs, optimize campaigns, and train stakeholders in digital strategy.

E-Commerce Copy/Content Specialist at Parian Logistics

January 1, 2024 - August 21, 2025

Produced SEO-driven content across five retail banners, resulting in a 15% boost in site traffic and engagement. Crafted blogs, product descriptions, email campaigns, and social media content aligning with brand voice. Leveraged tools such as SEMrush, BrightEdge, and MOZ to strengthen search rankings and visibility.

Marketing & Admin Consultant at Aplin Group (Contract)

January 1, 2023 - August 21, 2025

Supported a major law firm’s brand refresh, delivering effective marketing structures and social campaigns. Expanded social reach with targeted strategies driving consistent engagement. Assisted in executing a high-performing B2C campaign that increased weekly sales volumes.

Brand Marketing Manager at Pine Creek Homes (Contract)

August 1, 2022 - August 21, 2025

Created a social media content calendar that increased brand awareness by 15% within 30 days. Conducted a full website audit to improve user messaging and on-site engagement.

Digital Marketing & Sales Development at BASF Canada

April 1, 2022 - August 21, 2025

Drove a 15% increase in social engagement through curated content and analytics-driven strategies. Developed lead databases and supported internal digital training sessions.

Marketing Manager at Malach Metal

December 1, 2021 - August 21, 2025

Elevated LinkedIn engagement, growing followers by 25% over 3 months. Supported the launch of a new product line projected to generate $2.5M annually. Managed internal and external communications during corporate growth and M&A activity.

Digital & Social Media Consultant at Various Clients

August 1, 2024 - Present

Led digital strategies including SEO cleanup, website restructuring, and AI bot implementation for clients such as REZOMETRY Travel and several organizations (Tundra Oil & Gas, WRHA/Bergen Gardens, Manitoba Hydro International). Developed new website wireframes and refreshed digital assets to enhance user experience and increase traffic. Conducted performance analysis with Power BI and Google Analytics and strengthened clients' social media presence through targeted content and digital ads.

Marketing Manager at Greenwoods Dental Corp

December 31, 2024 - August 21, 2025

Directed multi-brand marketing campaigns including the launch of a new e-commerce platform. Managed Google Ads, Facebook Ads, and SEO initiatives, significantly increasing lead flow. Standardized internal marketing procedures to support long-term scalability and used analytics to optimize campaigns and train stakeholders in digital strategy.

E-Commerce Copy/Content Specialist at Parian Logistics

January 31, 2024 - August 21, 2025

Produced SEO-driven content across five retail banners, resulting in a 15% boost in site traffic and engagement. Created blogs, product descriptions, email campaigns, and social media content aligned with brand voice. Used SEMrush, BrightEdge, and MOZ to improve search rankings and visibility.

Marketing & Admin Consultant at Aplin Group (Contract)

January 31, 2023 - August 21, 2025

Supported a major law firm's brand refresh by delivering effective marketing structures and social campaigns. Expanded social reach with targeted strategies that drove consistent engagement and helped execute a successful B2C campaign increasing weekly sales volumes.

Brand Marketing Manager at Pine Creek Homes (Contract)

August 31, 2022 - August 21, 2025

Developed a social media content calendar that increased brand awareness by 15% within 30 days. Conducted a comprehensive website audit that improved user messaging and on-site engagement.

Digital Marketing & Sales Development at BASF Canada

April 30, 2022 - August 21, 2025

Increased social engagement by 15% through curated content and analytics-driven marketing strategies. Developed lead databases and supported internal digital training sessions.

Marketing Manager at Malach Metal

December 31, 2021 - August 21, 2025

Grew LinkedIn followers by 25% in three months. Supported the launch of a new product line projected to generate $2.5M annually. Managed internal and external communications during corporate growth and M&A activities.