Marketed towards bookworms, brainiacs, and avid tea drinkers, Ex Libris provides a line of teas themed around classic novels from three distinct genres to match the characteristics of each tea.
Pride and Prejudice for the classic and classy English breakfast tea. Alice’s Adventures in Wonderland for the laid-back and unorthodox chamomile tea. And finally, Moby Dick for energy-boosting gunpowder green tea.
Even the logo itself seeks to unify the concept of tea and books further, taking the shape of a quill and turning the feather into a set of three feather-like tea leaves. Finally, the use of the Mrs Eaves typeface gives it a refined, classic feel befitting the brand.
Crafted with rugged cover stock and packed full of high-quality tea, I put a lot of love into the packaging for this brand. A description for each tea and a quote from each book that has something to do with tea is written on the back of each box, and the interior contains instructions for brewing the best cup of tea.
However, the stars of the packages are arguably the bold woodcut illustrations that can be removed and collected, while also creating ports that allow the tea to be removed and counted at a glance. On the back of each illustration is also a brief summary of the character or scene depicted to add a little more info to each box. The appeal of collecting each set brings people to buy the other variants of tea.…Marketed towards bookworms, brainiacs, and avid tea drinkers, Ex Libris provides a line of teas themed around classic novels from three distinct genres to match the characteristics of each tea.
Pride and Prejudice for the classic and classy English breakfast tea. Alice’s Adventures in Wonderland for the laid-back and unorthodox chamomile tea. And finally, Moby Dick for energy-boosting gunpowder green tea.
Even the logo itself seeks to unify the concept of tea and books further, taking the shape of a quill and turning the feather into a set of three feather-like tea leaves. Finally, the use of the Mrs Eaves typeface gives it a refined, classic feel befitting the brand.
Crafted with rugged cover stock and packed full of high-quality tea, I put a lot of love into the packaging for this brand. A description for each tea and a quote from each book that has something to do with tea is written on the back of each box, and the interior contains instructions for brewing the best cup of tea.
However, the stars of the packages are arguably the bold woodcut illustrations that can be removed and collected, while also creating ports that allow the tea to be removed and counted at a glance. On the back of each illustration is also a brief summary of the character or scene depicted to add a little more info to each box. The appeal of collecting each set brings people to buy the other variants of tea.WW…