I’m a senior graphic designer with over 10 years of experience across agency and in-house environments, translating strategy into clear, characterful visual systems—from key art to packaging and retail environments. I have a strong eye for typography, illustration, and trend-led design, and I’m drawn to projects where structure meets play, building brands with intention, clarity, and personality. I’m seeking opportunities in branding-led studios to contribute to brand thinking, system-building, and creative direction.…

Delinke Dedu

I’m a senior graphic designer with over 10 years of experience across agency and in-house environments, translating strategy into clear, characterful visual systems—from key art to packaging and retail environments. I have a strong eye for typography, illustration, and trend-led design, and I’m drawn to projects where structure meets play, building brands with intention, clarity, and personality. I’m seeking opportunities in branding-led studios to contribute to brand thinking, system-building, and creative direction.…

Available to hire

I’m a senior graphic designer with over 10 years of experience across agency and in-house environments, translating strategy into clear, characterful visual systems—from key art to packaging and retail environments.

I have a strong eye for typography, illustration, and trend-led design, and I’m drawn to projects where structure meets play, building brands with intention, clarity, and personality. I’m seeking opportunities in branding-led studios to contribute to brand thinking, system-building, and creative direction.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Graphic Designer at Once Upon A Time
January 1, 2025 - January 1, 2026
Part of the BLT team, delivering integrated brand-led campaigns and retail experiences for FMCG, health & beauty, and entertainment clients. Design across physical and digital touchpoints including POS, in-store displays, retail stands, OOH, key visuals, digital banners, and microsites. Develop scalable campaign systems that translate consistently across retail environments and channels. Collaborate closely with clients, internal teams, and production partners from concept through delivery.
Senior Graphic Designer at 20ten Creative
January 1, 2023 - January 1, 2024
Designed international campaign key art for major supermarket chains, working across print, OOH, and digital touchpoints. Developed bespoke typographic lock-ups and visual systems to support campaign rollouts across multiple markets. Participated in project kick-offs, concept development, and creative brainstorming sessions. Presented work internally and externally, collaborating closely with senior stakeholders. Mentored junior designers and supported team development.
MW Graphic Designer at fwip
January 1, 2022 - January 1, 2023
Worked within established brand guidelines to deliver consistent visual assets across digital and print. Developed packaging unit designs with a focus on hierarchy, clarity, and shelf impact. Created presentations and visual decks for internal teams and external stakeholders. Designed printed materials to support trade shows and brand activations. Produced social media content aligned with brand tone and visual identity. Created licensed graphics, illustrations, and patterns for global entertainment and lifestyle brands. Conducted trend research and visual analysis to inform product and brand direction. Built moodboards and visual worlds to guide design development. Designed social media assets and digital content to support brand storytelling.
MW Graphic Designer at PowerStation Studios
January 1, 2016 - January 1, 2022
Worked within established brand guidelines to deliver consistent visual assets across digital and print. Developed packaging unit designs with a focus on hierarchy, clarity, and shelf impact. Created presentations and visual decks for internal teams and external stakeholders. Designed printed materials to support trade shows and brand activations. Produced social media content aligned with brand tone and visual identity. Created licensed graphics, illustrations, and patterns for global entertainment and lifestyle brands. Conducted trend research and visual analysis to inform product and brand direction. Built moodboards and visual worlds to guide design development. Designed social media assets and digital content to support brand storytelling. Selected work: NYFW graphics and illustrations for ChainGuardians; Natural History Museum retail graphics.

Education

Bachelor of Graphic Design at Visual Arts University
September 10, 2007 - July 30, 2010

Qualifications

Midweight / Senior Graphic Designer
July 13, 2023 - June 28, 2024
In that role, I drove: • Presenting projects internally and externally. • Mentoring junior team members. • Participating in project kick-off brainstormings. • Creating international campaigns for supermarket chains. • Designing key art for these campaigns and crafting bespoke typographic lock-ups for key art.
Midweight Graphic Designer
July 4, 2022 - June 1, 2023
In that role, I was responsible for: • Upholding and enforcing brand guidelines. • Creating presentations for stakeholders. • Developing innovative unit designs. • Producing social media content. • Designing printed materials for trade show support.
Junior / Midweight Graphic Designer
May 2, 2016 - July 22, 2022
In this role, I excelled in: • Trend research and analysis to identify key trends. • Crafting moodboards to guide design direction. • Creating intricate product illustrations. • Designing seamless repeating patterns. • Developing captivating social media content.
BA (Hons) Graphic Design
January 11, 2030 - May 6, 2026
D&AD — Regular volunteer
January 11, 2030 - May 6, 2026

Industry Experience

Gaming, Media & Entertainment, Retail, Manufacturing, Professional Services, Software & Internet

Skills

Experience Level