Available to hire
Hi, I’m Demarion Berard, a creative and results-driven Social Media Specialist with a strong background in content creation, digital marketing, and customer engagement. I’ve worked with well-known organizations like West Edmonton Mall, Northgate GMC, and FDOTLABEL, where I developed and executed content strategies, shot and edited engaging videos, and managed social media presence across platforms like Instagram, TikTok, and Facebook.
What sets me apart is my eye for visual storytelling, my ability to create content that truly connects with audiences, and my experience working in fast-paced environments where timing and brand consistency are everything. I bring a blend of creativity, technical skill, and communication expertise—along with a deep understanding of digital trends—to every project I take on. Whether it’s boosting engagement, refining brand voice, or growing an online presence, I’m passionate about helping brands stand out and thrive online.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Professional Internet Administrator / Content Creator at Northgate GMC, Edmonton
January 1, 2025 - PresentCapture high-quality images of new and trade-in vehicles. Edited and optimized photos to ensure high visual standards and consistency across the website and social media platforms. Developed and executed content strategies for social media platforms including Facebook, Instagram, and TikTok to increase engagement and brand visibility. Ensured all content aligned with brand guidelines and contributed to maintaining a consistent online presence.
Social Media Representative at West Edmonton Mall, Edmonton
January 1, 2025 - July 21, 2025Responded to comments, messages, and mentions in a timely and professional manner. Handled negative comments, controversies, or crises on social media. Developed and curated engaging and relevant content for various social media platforms. Planned, scripted, shot, and edited video content tailored for platforms such as YouTube, TikTok, and Instagram. Wrote persuasive, SEO-optimized copy for web pages, advertisements, and social media, ensuring consistency with brand voice. Worked closely with influencers, designers, and marketing teams to amplify brand messaging and ensure cohesive campaigns.
Social Media Coordinator / Content Creator at FDOTLABEL, Edmonton
April 30, 2023 - July 21, 2025Brainstormed and generated new ideas for content that aligned with the brand’s goals and resonated with the target audience. Developed content calendars and schedules to ensure consistent posting and engagement across platforms. Helped manage social media accounts by creating, curating, and scheduling posts that engaged followers and grew the brand’s online presence. Traveled to off-site locations to film content.
Bartender at Brixton Jamm, London, UK
April 30, 2023 - July 21, 2025Served bar and restaurant patrons drinks, including beer, wine, liquors and mixed beverages. Kept bar area safe, clean, and well-stocked throughout each working shift. Rang up customers using a POS system and handled cash and card payments. Performed daily inventory checklists.
Bartender at Brewsters, Edmonton
November 30, 2022 - July 21, 2025Served bar and restaurant patrons drinks, including beer, wine, liquors and mixed beverages. Kept bar area safe, clean, and well-stocked throughout each working shift. Rang up customers using a POS system and handled cash and card payments. Performed daily inventory checklists.
Sales Associate at George Richards, Red Deer
February 28, 2019 - July 21, 2025Provided exemplary customer service by portraying a gracious, friendly, and engaging manner. Anticipated and promptly responded to clients' needs, adhering to store service experience. Accurately and efficiently processed all POS transactions. Adhered to and applied visual directives, ensuring that store standards were executed daily.
Sales Associate at Pseudio, Red Deer
September 30, 2018 - July 21, 2025Provided exemplary customer service by portraying a gracious, friendly, and engaging manner. Anticipated and promptly responded to clients' needs, adhering to store service experience. Accurately and efficiently processed all POS transactions. Adhered to and applied visual directives, ensuring that store standards were executed daily.
Hostess at Botanical Garden, Red Deer
September 30, 2016 - July 21, 2025Greeted and welcomed guests. Handled reservation bookings, cancellations, and inquiries both in person and over the phone. Assigned tables based on availability and guest preferences, ensuring efficient seating flow. Communicated with servers and kitchen staff to ensure tables were properly set and ready for guests.
Professional Internet Administrator / Content Creator at Northgate GMC, Edmonton
January 1, 2025 - PresentCapture high-quality images of new and trade-in vehicles. Edited and optimized photos to ensure high visual standards and consistency across the website and social media platforms. Develop and execute content strategies for social media platforms including Facebook, Instagram, and TikTok to increase engagement and brand visibility. Ensured all content aligned with brand guidelines and contributed to maintaining a consistent online presence.
Social Media Representative at West Edmonton Mall, Edmonton
January 1, 2025 - July 21, 2025Respond to comments, messages, and mentions in a timely and professional manner. Handle negative comments, controversies, or crises on social media. Develop and curate engaging and relevant content for various social media platforms. Plan, script, shoot, and edit video content tailored for platforms such as YouTube, TikTok, and Instagram. Write persuasive, SEO-optimized copy for web pages, advertisements, and social media, ensuring consistency with brand voice. Work closely with influencers, designers, and marketing teams to amplify brand messaging and ensure cohesive campaigns.
Social Media Coordinator / Content Creator at FDOTLABEL, Edmonton
April 30, 2023 - July 21, 2025Brainstorm and generate new ideas for content that aligns with the brand’s goals and resonates with the target audience. Develop content calendars and schedules to ensure consistent posting and engagement across platforms. Help manage social media accounts by creating, curating, and scheduling posts that engage followers and grow the brand’s online presence. Travel to off-site locations to film content.
Bartender at Brixton Jamm, London, UK
April 30, 2023 - July 21, 2025Served bar and restaurant patrons drinks, including beer, wine, liquors, and mixed beverages. Kept bar area safe, clean, and well-stocked throughout each working shift. Rang up customers using a POS system. Handled cash and card payments. Performed daily inventory checklists.
Bartender at Brewsters, Edmonton
November 30, 2022 - July 21, 2025Served bar and restaurant patrons drinks, including beer, wine, liquors, and mixed beverages. Kept bar area safe, clean, and well-stocked throughout each working shift. Rang up customers using a POS system. Handled cash and card payments. Performed daily inventory checklists.
Sales Associate at George Richards, Red Deer
February 28, 2019 - July 21, 2025Provided exemplary customer service by portraying a gracious, friendly, and engaging manner. Anticipated and promptly responded to clients' needs, adhering to store service experience. Processed all POS transactions accurately and efficiently. Adhered to and applied visual directives, ensuring store standards were executed daily.
Sales Associate at Pseudio, Red Deer
September 30, 2018 - July 21, 2025Provided exemplary customer service by portraying a gracious, friendly, and engaging manner. Anticipated and promptly responded to clients' needs, adhering to store service experience. Processed all POS transactions accurately and efficiently. Adhered to and applied visual directives, ensuring store standards were executed daily.
Hostess at Botanical Garden, Red Deer
September 30, 2018 - July 21, 2025Greeted and welcomed guests. Handled reservation bookings, cancellations, and inquiries both in person and over the phone. Assigned tables based on availability and guest preferences, ensuring efficient seating flow. Communicated with servers and kitchen staff to ensure tables were properly set and ready for guests.
Education
Diploma at Sundance College
May 1, 2019 - December 31, 2019High School Diploma at Lindsay Thurber Comprehensive Highschool
January 1, 2014 - December 31, 2018Diploma at Sundance College
May 1, 2019 - December 31, 2019High School Diploma at Lindsay Thurber Comprehensive Highschool
January 1, 2016 - December 31, 2018Qualifications
Diploma in Digital Marketing & Social Media Management
May 1, 2019 - December 31, 2019Diploma in Digital Marketing & Social Media Management
May 1, 2019 - December 31, 2019Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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