Lead generation & Product marketeer at Opteco

Built and optimized an owned lead generation flow for Opteco, with the goal of reducing dependency on external lead platforms and improving the quality of incoming leads. The product was difficult to sell online because the market had many competitors with similar-looking offers, even though Opteco’s solution was different in how it worked and the value it delivered. A big part of the work was making that difference clearer. I worked across campaign structure, landing pages, messaging and follow-up logic to explain the offer better from the first click to the moment someone became a qualified lead. I refined the value proposition, adjusted the landing page flow, tested different messaging angles and used performance data and customer feedback to see where people dropped off or where the offer was unclear. The project improved both conversion and lead quality. The lead conversion rate increased from 10% to 60%, while the cost per qualified lead decreased. It also gave Opteco a more controlled acquisition flow that could be managed and improved without relying as heavily on external platforms.