Creative Director/ Brand Strategist/ Graphic Designer. 30 yrs. Agency Experience. Award winning work in Logos/ Branding, Packaging Design, Non-Profit , Financial, Healthcare, Beverage, POS & Sports. I work well within budgets, designing great brands, projects or entire campaigns from concept to final files. Experience blended with my intrinsic creative mind provide finished products that meet or exceed current goals & are conceived to grow with future needs. I have a fully equipped (Mac/ CS) office & my autonomy is proven. Resume, references & additional work samples are available on request.…Creative Director/ Brand Strategist/ Graphic Designer. 30 yrs. Agency Experience. Award winning work in Logos/ Branding, Packaging Design, Non-Profit , Financial, Healthcare, Beverage, POS & Sports. I work well within budgets, designing great brands, projects or entire campaigns from concept to final files. Experience blended with my intrinsic creative mind provide finished products that meet or exceed current goals & are conceived to grow with future needs. I have a fully equipped (Mac/ CS) office & my autonomy is proven. Resume, references & additional work samples are available on request.WWW…
Creative Director/ Brand Strategist/ Graphic Designer. 30 yrs. Agency Experience. Award winning work in Logos/ Branding, Packaging Design, Non-Profit , Financial, Healthcare, Beverage, POS & Sports. I work well within budgets, designing great brands, projects or entire campaigns from concept to final files. Experience blended with my intrinsic creative mind provide finished products that meet or exceed current goals & are conceived to grow with future needs. I have a fully equipped (Mac/ CS) office & my autonomy is proven. Resume, references & additional work samples are available on request.…Creative Director/ Brand Strategist/ Graphic Designer. 30 yrs. Agency Experience. Award winning work in Logos/ Branding, Packaging Design, Non-Profit , Financial, Healthcare, Beverage, POS & Sports. I work well within budgets, designing great brands, projects or entire campaigns from concept to final files. Experience blended with my intrinsic creative mind provide finished products that meet or exceed current goals & are conceived to grow with future needs. I have a fully equipped (Mac/ CS) office & my autonomy is proven. Resume, references & additional work samples are available on request.WWWW…
Available to hire
$400 per day ($50 per hour)
Creative Director/ Brand Strategist/ Graphic Designer. 30 yrs. Agency Experience. Award winning work in Logos/ Branding, Packaging Design, Non-Profit , Financial, Healthcare, Beverage, POS & Sports.
I work well within budgets, designing great brands, projects or entire campaigns from concept to final files. Experience blended with my intrinsic creative mind provide finished products that meet or exceed current goals & are conceived to grow with future needs.
I have a fully equipped (Mac/ CS) office & my autonomy is proven.
Resume, references & additional work samples are available on request.
Skills
See more
Experience Level
Adobe Photoshop
Expert
Branding
Expert
Copywriting
Expert
Logo
Expert
Adobe Illustrator
Expert
Adobe InDesign
Expert
Advert Design
Expert
Catalogue
Expert
Brochure
Expert
Industry Experience
Non-Profit Organization, Education, Healthcare, Financial Services, Consumer Goods, Other
Case Study Credit Union & Food Pantry
2 case studies of complete projects…2 case studies of complete projectsWW…
Print Ad
Print ad for Maximo. #graphicdesigner…Print ad for Maximo. #graphicdesignerWW…
Heart & Soil - Direct Mailer. Paul Smith's College
Cover of this Direct Mail #Nonprofit #fundraising.
I interview a student or alumni, remotely, write the content. This drives my concept and I create theme. I provide input for photoshoot, source images & create the piece, providing final printer files, approving the proof & it's off to the mailhouse!
Website & Social graphics were created from the elements and provided to the client as well.
#branding #designer #nonprofit #advancement #copywriting…Cover of this Direct Mail #Nonprofit #fundraising.
I interview a student or alumni, remotely, write the content. This drives my concept and I create theme. I provide input for photoshoot, source images & create the piece, providing final printer files, approving the proof & it's off to the mailhouse!
Website & Social graphics were created from the elements and provided to the client as well.
#branding #designer #nonprofit #advancement #copywritingWW…
Heart & Soil Direct Mail Fundraising
Tri-fold with perf return card, outer & return envelopes #Direct Mail #Nonprofit #fundraising.
I interview a student or alumni, remotely, write the content. This drives my creative for the theme. I provide input/ direction for the photoshoot, source images & create the piece, providing final printer files, approving the press proof & it's off to the mailhouse!
Website & Social graphics/Ads are created from the elements and provided to the client as well.
#branding #designer #nonprofit #advancement #copywriting…Tri-fold with perf return card, outer & return envelopes #Direct Mail #Nonprofit #fundraising.
I interview a student or alumni, remotely, write the content. This drives my creative for the theme. I provide input/ direction for the photoshoot, source images & create the piece, providing final printer files, approving the press proof & it's off to the mailhouse!
Website & Social graphics/Ads are created from the elements and provided to the client as well.
#branding #designer #nonprofit #advancement #copywritingWW…
Development Pocket Folder - inside
Pocket folder used for specialized major donor presentation/ leave-with collateral…Pocket folder used for specialized major donor presentation/ leave-with collateralWW…
Pocket folder for major donor presentations
Leather look on a paper budget. Repurposed an existing die-cut to extend budgets…Leather look on a paper budget. Repurposed an existing die-cut to extend budgetsWW…
Opera Program Book FP ad
One of the MANY ads made for the Florida Grand Opers Program books (2019). #graphicdesigner…One of the MANY ads made for the Florida Grand Opers Program books (2019). #graphicdesignerWW…
CASE STUDY: Youth Financial Marketing - many parts
Challenge: Increase activity and product use among 15 -25 year-old members and attract new members within the target. Direct advertising by financial institutions within High Schools and Colleges is not allowed.
* The process began with product development. We looked at existing products as well as competitors’ offerings. Products were modified or created to best suit the needs of the target audience.
* We then packaged these products under the “GR8 2B Young” sub-brand.
* Product line included: Virtual Branch, Mobile Banking, interest-bearing checking, 1st time Auto loans, Debit cards, eStatements, free transitions, College Loans, Free Defensive Driving Classes, VISA Credit Card, low entry interest-bearing Savings products, free BRASS magazine subscription (print and online), and more.
* The website, GR82BYOUNG (.org) was created. The site not only served as a portal for the product line, but offered on-line financial training modules with music download rewards for each module completed.
Phase 1: Convert existing active and stagnant accounts held by 15-25 year olds to the GR82B YOUNG program.
– A graphic emailer and buckslips inserted into statements were utilized to aid in conversion. With the message “It’s GR8 2B YOUNG. It’s time 2GROW”, “evolv”, the collateral listed benefits, mentioned the free eMusic download credits for completing the Financial logic modules, and pointed to the website. The upcoming concert series that would be offered to the schools was touted and expanded on the website. Three additional scholarships (added to the two HRCCU normally offered) were mentioned and expanded upon on the website as well.
Phase 2: “Black Mountain Symphony”, an up-and-coming band of twenty-somethings was contracted for 12 concerts, 6 High school & 6 college shows. Each show was 1 hour for High Schools, 1.75 hrs for Colleges. Schools within the HRCCU service area were contacted, the first to respond and schedule were awarded a free concert. To comply with High Schools, an educational element was added to each performance. Posters and “buck slips” were provided to each school. All materials displayed the GR82B logo & website, the BMS logo, the HRCCU logo. Concerts were scheduled January - April.
* The series was promoted on-line, emails, Social Media, Print ads, Radio & Posters.
Results of the GR82B YOUNG:
Soft launch was overwhelming: nearly 100% conversion. Members also became brand advocates, which eased scheduling into the High Schools and bringing in new members.
* Convinced a skeptical audience that banking at an earlier age can be easy, smart, convenient and cool.
* Younger audiences became excited about a banking product, and
encouraged independent thinking through unconventional education avenue.
#graphicdesigner #branding #marketing #creativedirector #strategist…Challenge: Increase activity and product use among 15 -25 year-old members and attract new members within the target. Direct advertising by financial institutions within High Schools and Colleges is not allowed.
* The process began with product development. We looked at existing products as well as competitors’ offerings. Products were modified or created to best suit the needs of the target audience.
* We then packaged these products under the “GR8 2B Young” sub-brand.
* Product line included: Virtual Branch, Mobile Banking, interest-bearing checking, 1st time Auto loans, Debit cards, eStatements, free transitions, College Loans, Free Defensive Driving Classes, VISA Credit Card, low entry interest-bearing Savings products, free BRASS magazine subscription (print and online), and more.
* The website, GR82BYOUNG (.org) was created. The site not only served as a portal for the product line, but offered on-line financial training modules with music download rewards for each module completed.
Phase 1: Convert existing active and stagnant accounts held by 15-25 year olds to the GR82B YOUNG program.
– A graphic emailer and buckslips inserted into statements were utilized to aid in conversion. With the message “It’s GR8 2B YOUNG. It’s time 2GROW”, “evolv”, the collateral listed benefits, mentioned the free eMusic download credits for completing the Financial logic modules, and pointed to the website. The upcoming concert series that would be offered to the schools was touted and expanded on the website. Three additional scholarships (added to the two HRCCU normally offered) were mentioned and expanded upon on the website as well.
Phase 2: “Black Mountain Symphony”, an up-and-coming band of twenty-somethings was contracted for 12 concerts, 6 High school & 6 college shows. Each show was 1 hour for High Schools, 1.75 hrs for Colleges. Schools within the HRCCU service area were contacted, the first to respond and schedule were awarded a free concert. To comply with High Schools, an educational element was added to each performance. Posters and “buck slips” were provided to each school. All materials displayed the GR82B logo & website, the BMS logo, the HRCCU logo. Concerts were scheduled January - April.
* The series was promoted on-line, emails, Social Media, Print ads, Radio & Posters.
Results of the GR82B YOUNG:
Soft launch was overwhelming: nearly 100% conversion. Members also became brand advocates, which eased scheduling into the High Schools and bringing in new members.
* Convinced a skeptical audience that banking at an earlier age can be easy, smart, convenient and cool.
* Younger audiences became excited about a banking product, and
encouraged independent thinking through unconventional education avenue.
#graphicdesigner #branding #marketing #creativedirector #strategistWW…
Re-Branding. Financial NFP
The challenge – HRCCU's Brand strategy in the financial segment: Implementation of Corporate Identity, Product Development, Brand Management, Market Expansion. Collateral, Radio, Print, TV, Events, Unique Marketing, e-mail, internal. Results: Membership doubled each year, branches were added to service the growth, HRCCU grew from $70 million asset value to over $150 million in 7 years…The challenge – HRCCU's Brand strategy in the financial segment: Implementation of Corporate Identity, Product Development, Brand Management, Market Expansion. Collateral, Radio, Print, TV, Events, Unique Marketing, e-mail, internal. Results: Membership doubled each year, branches were added to service the growth, HRCCU grew from $70 million asset value to over $150 million in 7 yearsWW…
Program book ad
Another Opera Program book ad. #graphicdesigner…Another Opera Program book ad. #graphicdesignerWW…
Branding & Packaging Design
North Country Brewery Family of Beers, award-winning package design and POP in very crowded marketplace. The Adirondacks and its inhabitants were the inspiration for this brand.
From blank paper to the NC logo, ALL packaging design, tap handles, POS, signage, wearables and more.…North Country Brewery Family of Beers, award-winning package design and POP in very crowded marketplace. The Adirondacks and its inhabitants were the inspiration for this brand.
From blank paper to the NC logo, ALL packaging design, tap handles, POS, signage, wearables and more.WW…
ALBANY RIVER RATS Logo Design.
Color ad for the ALBANY RIVER RATS (Also the Award winning AHL hockey Logo. #branding #logo #graphicdesigner…Color ad for the ALBANY RIVER RATS (Also the Award winning AHL hockey Logo. #branding #logo #graphicdesignerWW…
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