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Hi, I’m Denise Lim, an integrated marketing professional with 8+ years of B2B experience across SEA, ANZ, India, Japan, Korea, and Greater China. I specialize in GTM strategy, events management, and channel marketing, with a proven ability to steer budgets, manage complex programs, and deliver measurable results in fast-paced environments. I’m a collaborative, metrics-driven marketer who thrives on stakeholder engagement and turning insights into impactful campaigns. My work with C-level stakeholders, partners, and cross-functional teams has earned recognition, including SAP’s Change Agent award in 2024 and Adobe’s Hype Award for Trust.…Hi, I’m Denise Lim, an integrated marketing professional with 8+ years of B2B experience across SEA, ANZ, India, Japan, Korea, and Greater China. I specialize in GTM strategy, events management, and channel marketing, with a proven ability to steer budgets, manage complex programs, and deliver measurable results in fast-paced environments. I’m a collaborative, metrics-driven marketer who thrives on stakeholder engagement and turning insights into impactful campaigns. My work with C-level stakeholders, partners, and cross-functional teams has earned recognition, including SAP’s Change Agent award in 2024 and Adobe’s Hype Award for Trust.

Denise Lim

Project Manager, Content Creator, Content Designer, +4

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Hi, I’m Denise Lim, an integrated marketing professional with 8+ years of B2B experience across SEA, ANZ, India, Japan, Korea, and Greater China. I specialize in GTM strategy, events management, and channel marketing, with a proven ability to steer budgets, manage complex programs, and deliver measurable results in fast-paced environments. I’m a collaborative, metrics-driven marketer who thrives on stakeholder engagement and turning insights into impactful campaigns. My work with C-level stakeholders, partners, and cross-functional teams has earned recognition, including SAP’s Change Agent award in 2024 and Adobe’s Hype Award for Trust.…Hi, I’m Denise Lim, an integrated marketing professional with 8+ years of B2B experience across SEA, ANZ, India, Japan, Korea, and Greater China. I specialize in GTM strategy, events management, and channel marketing, with a proven ability to steer budgets, manage complex programs, and deliver measurable results in fast-paced environments. I’m a collaborative, metrics-driven marketer who thrives on stakeholder engagement and turning insights into impactful campaigns. My work with C-level stakeholders, partners, and cross-functional teams has earned recognition, including SAP’s Change Agent award in 2024 and Adobe’s Hype Award for Trust.

Available to hire

Hi, I’m Denise Lim, an integrated marketing professional with 8+ years of B2B experience across SEA, ANZ, India, Japan, Korea, and Greater China. I specialize in GTM strategy, events management, and channel marketing, with a proven ability to steer budgets, manage complex programs, and deliver measurable results in fast-paced environments.

I’m a collaborative, metrics-driven marketer who thrives on stakeholder engagement and turning insights into impactful campaigns. My work with C-level stakeholders, partners, and cross-functional teams has earned recognition, including SAP’s Change Agent award in 2024 and Adobe’s Hype Award for Trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Specialist at SAP

January 1, 2024 - November 1, 2025

Events and Marketing Support: Create posters and EDMs (Canva); source and procure vendors; manage PO process; manage event invitations and registrations; onsite event management; social media marketing; regularly update company social media handles.

Event Assistant at NUS (Department of Chinese Studies)

September 1, 2023 - March 1, 2024

Onsite event support; calendar coordination; travel and logistics coordination; vendor liaison; general admin support for events.

Event Manager at Adobe

January 1, 2022 - September 1, 2023

Managed events from planning to execution; sourced and coordinated vendors; created event promotions; synchronized on-site A/V and catering; maintained social media updates.

Marketing Specialist at Salesforce

June 1, 2019 - January 1, 2022

Marketing support including event coordination, promotional materials, vendor liaison, and cross-functional collaboration to support marketing campaigns.

Event Support Specialist at Wood Mackenzie

January 1, 2019 - June 1, 2019

Onsite event support, vendor coordination, logistics, and post-event follow-ups to ensure smooth execution of events.

Part-time Admin Executive + Receptionist at Koelnmesse Pte Ltd

January 1, 2016 - January 1, 2019

Reception duties, greeting visitors, maintaining meeting notes, travel coordination, facility coordination, data entry, and basic administrative tasks.

Global Strategic Partner Marketing Manager at SAP

January 1, 2024 - November 1, 2025

Own and develop APAC partner GTM omni-channel marketing strategy; establish KPIs and a performance scoring matrix; monitor APAC numbers and report to Global leadership. Identify gaps and develop solutions, while escalating appropriately. Plan, influence and steer budgeting of various resources (marketing budget, partner development funds, sales program funds). Localize global content for specific verticals, buyer personas, and regional dynamics. Drive marketing consistency across entities and coordinate with external analysts to develop compelling content and thought leadership.

Global Partner Marketing Activation Manager - APJ Lead at SAP

January 1, 2024 - January 1, 2025

Lead APAC partner activation across omni-channel campaigns, content, and events; manage partner funds; build and maintain partner marketing programs; coordinate with global/regional stakeholders; liaise with agencies for events, lead gen, media and PR; drive thought leadership and partner-to-SAP collaboration.

Asia Events and Executive Engagement Manager at Adobe

October 1, 2022 - September 1, 2023

Manage hybrid and in-person events across Asia Pacific, including executive roundtables and immersive experiences; support ABM experiences for key accounts; end-to-end project management from briefing to analytics; develop post-event measurement and optimization and drive sponsor and partner engagement.

Events and Executive Engagement Specialist at Adobe

January 1, 2022 - October 1, 2022

Support Asia-wide Key Accounts program with end-to-end event delivery, targeting, content ideation, and invitation strategy; develop partner co-sponsorships and co-marketing; collaborate with SMEs and analysts for industry content; implement post-event reporting and insights.

Channel Marketing & Partner Events Lead at Adobe

June 1, 2021 - January 1, 2022

Develop and execute APAC Resell Channel Marketing strategy and GTM plans; orchestrate multi-channel campaigns including ABM, events, and digital; manage partner MDF budgets, campaign-in-a-box tools, and enablement content; ensure alignment with sales and partners.

Partner Marketing Specialist - ASEAN & Resell Lead at Salesforce

June 1, 2019 - June 1, 2021

Develop and execute APAC Resell Channel Marketing strategy across ASEAN, ANZ and India; drive multi-channel campaigns to generate MQLs and pipeline; build partner enablement tools, MDF budget governance, and campaign-in-a-box content; track ROI and ensure CRM reporting.

Regional Event Manager – APAC [Contract] at Wood Mackenzie Asia Pacific Pte Ltd

December 1, 2018 - May 1, 2019

Plan and execute APAC regional events and conferences; vendor and budget management; post-event reporting and insights to optimize future programs.

Project Executive - Conferences (SIGGRAPH Asia) [Contract] at Koelnmesse Singapore Pte Ltd

May 1, 2017 - January 1, 2018

Coordinate conferences and content for SIGGRAPH Asia; speaker management, program coordination, logistics, and on-site support.

Project Executive - Events and Exhibitions [Contract] at Pico Art International Pte Ltd

May 1, 2016 - September 1, 2016

Assist events and exhibitions planning; vendor coordination, logistics, on-site execution and post-event follow-up.