Simply, take control of Paid Media Channels and boost ROAS from 2.2 on Meta and 1.8 on Google and an overall ROAS of 5.4. Results are as seen. A deep re-structure of the campaigns was taken place, KWR, creative asset creation and conversion tracking. This helped in aiding performance and and boosting ROAS to a blended channel result of 4.73 and an overall ROAS of 13.41