I believe that “Big Picture” success is only achieved through an intense focus on minute processes.
With a background that spans an M.Sc. in Plant Biotechnology (where I learned obsessive attention to detail) and an MBA from Munich Business School, I bridge the gap between rigorous scientific logic and high-level business strategy.
Today, I lead Strategy and Operations at Denk. My focus is ensuring that social strategy isn’t just “creative”—it’s rooted in data, clear processes, and the long-term growth metrics that matter to founders and investors.
My Journey:
Startup Leadership: Navigated multiple funding rounds in Germany, leading to a successful acquisition by Miele.
Corporate Excellence: Refined my operational lens as an internal consultant at HelloFresh in Australia.
Denk: I now apply this dual perspective to help brands scale. I ensure every project we conduct is built for scalability and aligns with overarching business goals.
I understand the pressure founders face and the precision large corporates demand. At Denk, I ensure those two worlds meet to drive measurable outcomes.
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