Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Robert Dennihan, a marketing manager with 15+ years of experience in B2B SaaS, multi-channel demand generation, and digital marketing analytics. I specialize in architecting and executing full-funnel GTM strategies that accelerate qualified lead acquisition and drive revenue growth. I enjoy cross-functional collaboration, aligning marketing automation and technical systems with business goals, and turning data into actionable insights. I’m passionate about optimizing campaigns from SEO roadmaps to attribution modeling and A/B testing to maximize pipeline velocity and ROI.…I'm Robert Dennihan, a marketing manager with 15+ years of experience in B2B SaaS, multi-channel demand generation, and digital marketing analytics. I specialize in architecting and executing full-funnel GTM strategies that accelerate qualified lead acquisition and drive revenue growth. I enjoy cross-functional collaboration, aligning marketing automation and technical systems with business goals, and turning data into actionable insights. I’m passionate about optimizing campaigns from SEO roadmaps to attribution modeling and A/B testing to maximize pipeline velocity and ROI.

Robert Dennihan

Marketer, Brand Strategist, Marketing Strategist, +7





I'm Robert Dennihan, a marketing manager with 15+ years of experience in B2B SaaS, multi-channel demand generation, and digital marketing analytics. I specialize in architecting and executing full-funnel GTM strategies that accelerate qualified lead acquisition and drive revenue growth. I enjoy cross-functional collaboration, aligning marketing automation and technical systems with business goals, and turning data into actionable insights. I’m passionate about optimizing campaigns from SEO roadmaps to attribution modeling and A/B testing to maximize pipeline velocity and ROI.…I'm Robert Dennihan, a marketing manager with 15+ years of experience in B2B SaaS, multi-channel demand generation, and digital marketing analytics. I specialize in architecting and executing full-funnel GTM strategies that accelerate qualified lead acquisition and drive revenue growth. I enjoy cross-functional collaboration, aligning marketing automation and technical systems with business goals, and turning data into actionable insights. I’m passionate about optimizing campaigns from SEO roadmaps to attribution modeling and A/B testing to maximize pipeline velocity and ROI.

Available to hire

I’m Robert Dennihan, a marketing manager with 15+ years of experience in B2B SaaS, multi-channel demand generation, and digital marketing analytics. I specialize in architecting and executing full-funnel GTM strategies that accelerate qualified lead acquisition and drive revenue growth.

I enjoy cross-functional collaboration, aligning marketing automation and technical systems with business goals, and turning data into actionable insights. I’m passionate about optimizing campaigns from SEO roadmaps to attribution modeling and A/B testing to maximize pipeline velocity and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager (Marketing Strategy & Performance) at Appen Limited

June 1, 2017 - Present

Global GTM leadership: orchestrated digital demand generation for global B2B SaaS solutions; managed a $1M+ annual marketing investment; implemented end-to-end automated lead nurturing; led SEO/site optimization; built multi-touch attribution models; conducted rigorous A/B testing to maximize conversions and improve the prospect-to-pipeline journey.

Team Lead Merchandiser & Brand Execution at Walgreens

February 1, 2007 - December 1, 2016

Translated corporate brand vision into localized promotional strategies to accelerate inventory turnover and foot traffic; analyzed regional sales data and consumer trends to optimize multi-channel promotions; collaborated with retail operations, category managers, and corporate partners to streamline campaign execution and consistently meet quarterly revenue goals.

Team Lead, Merchandiser & Brand Execution at Walgreens

February 1, 2007 - December 31, 2016

Translated corporate brand vision into localized merchandising strategies to accelerate product velocity and foot traffic; analyzed regional sales data to optimize promotional placement; collaborated cross-functionally to meet quarterly revenue targets for key business units.