I’m a brand and graphic designer with 15 years of experience helping businesses transform ideas into bold, strategic visual identities. My focus is on creating branding that not only looks good but works hard, clarifying a company’s story, positioning it in the market, and giving it a distinct presence that connects with the right audience. From SaaS startups and fintech innovators to medical and consumer brands, I build design systems that balance creativity with strategy. My expertise lies in crafting logos that capture a brand’s essence and developing cohesive visual languages that scale across every touchpoint. Whether I’m shaping a complete brand identity or refining a single logo, my process is rooted in clarity, collaboration, and a deep understanding of how design drives business growth.

Dennis Minton

I’m a brand and graphic designer with 15 years of experience helping businesses transform ideas into bold, strategic visual identities. My focus is on creating branding that not only looks good but works hard, clarifying a company’s story, positioning it in the market, and giving it a distinct presence that connects with the right audience. From SaaS startups and fintech innovators to medical and consumer brands, I build design systems that balance creativity with strategy. My expertise lies in crafting logos that capture a brand’s essence and developing cohesive visual languages that scale across every touchpoint. Whether I’m shaping a complete brand identity or refining a single logo, my process is rooted in clarity, collaboration, and a deep understanding of how design drives business growth.

Available to hire

I’m a brand and graphic designer with 15 years of experience helping businesses transform ideas into bold, strategic visual identities. My focus is on creating branding that not only looks good but works hard, clarifying a company’s story, positioning it in the market, and giving it a distinct presence that connects with the right audience.

From SaaS startups and fintech innovators to medical and consumer brands, I build design systems that balance creativity with strategy. My expertise lies in crafting logos that capture a brand’s essence and developing cohesive visual languages that scale across every touchpoint.

Whether I’m shaping a complete brand identity or refining a single logo, my process is rooted in clarity, collaboration, and a deep understanding of how design drives business growth.

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Language

English
Fluent
French
Beginner

Work Experience

Add your work experience history here.

Education

Bachelor of Fine Arts at Massachusetts College of Art and Design
November 8, 2024 - November 8, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services
    uniE621 Olay Regenerist
    The REGENERIST collection from Olay is the brand's classic anti-aging line up with products across jars, droppers, and serums. The goal of the project was to harmonize the collection through a cohesive design language and modernize with the use of type, color, and updated packaging renders for the FOP. Navigation throughout the collection has always been confusing and difficult for consumers, so it was very important to reduce complexity and bring easy to understand visual category cues for product differentiation that can work in many languages.​​​​​​​ graphicdesigner branding illustrator designer logo
    uniE621 Craft Beer Project
    A speculative project designing labels for craft beer based on local hikes, trails, and points of interest in La Tzoumaz, Switzerland in the Alps. graphicdesigner logo illustrator designer branding
    uniE621 Branding: Bear Fruits hair care brand
    Procter and Gamble wanted to create a Korean-Beauty inspired brand that's purpose was to learn about new market segments, and bring excitement to the P&G beauty portfolio by infusing fun and creativity.  The brand creation started from 1 simple insight, hair care can be fun...even ridiculous with the idea of Friday Night Plans? Hair Mask and Chill. During this time, the beauty industry was making a big shift to self care, and products that promoted taking time for yourself or with others became hugely popular overnight.  The following project showcases the work that was done on creating the brand world of Bear Fruits. branding illustrator logo graphicdesigner designer
    uniE621 Olay Basics Skincare collection
    The Base Tier from Olay is the entry point for consumers into the world of the brand and is meant to be an approachable and affordable collection with an emphasis on simplicity of navigation and understanding of what a product does. This much needed refresh was borrowing from the visual and design cues of the Regenerist collection and adapting them for this range. The color pallete needed to be similar to what was existing today, but given a modernization through pastel tones and consideration when printed. Foils were removed, a more natural and textural finish was given to the box, and all panels were cleaned up and harmonized with the rest of the brand.
    uniE621 Home Partner
    Home Partner is a luxury chalet rental, renovation, and construction company in my cozy ski town of La Tzoumaz. Tucked away in the 4 Valleys of Verbier, Home Partners owns 50+ rental chalets, and offers their services to those looking to book a vacation as well as home owners looking to make a second income through renting their homes. They are a full service company providing services across renovations, interior design, cleaning, and even new build construction.   I met their Founder and Owner Thomas De Wit, and I approached him about rebranding his family company to help their visual identity more accurately represent the quality and standards in which Home Partner represents, and help them excel in their upcoming ideas for expansion and growth.  ​​​​​​​