I'm Denys Loveiko, a Creative and strategic Brand Design Manager with a proven track record of building and evolving brand systems across fast-paced startups and global companies. I specialize in developing cohesive visual identities, robust design guidelines, and scalable systems that align product, marketing, and communication. With experience leading cross-functional design teams across Europe and Southeast Asia, I bring a hands-on, growth-minded approach to branding. Based in Berlin, I collaborate with stakeholders to drive brand impact across markets and devices, delivering measurable value through design strategy and execution.…

Denys Loveiko

I'm Denys Loveiko, a Creative and strategic Brand Design Manager with a proven track record of building and evolving brand systems across fast-paced startups and global companies. I specialize in developing cohesive visual identities, robust design guidelines, and scalable systems that align product, marketing, and communication. With experience leading cross-functional design teams across Europe and Southeast Asia, I bring a hands-on, growth-minded approach to branding. Based in Berlin, I collaborate with stakeholders to drive brand impact across markets and devices, delivering measurable value through design strategy and execution.…

Available to hire

I’m Denys Loveiko, a Creative and strategic Brand Design Manager with a proven track record of building and evolving brand systems across fast-paced startups and global companies. I specialize in developing cohesive visual identities, robust design guidelines, and scalable systems that align product, marketing, and communication.

With experience leading cross-functional design teams across Europe and Southeast Asia, I bring a hands-on, growth-minded approach to branding. Based in Berlin, I collaborate with stakeholders to drive brand impact across markets and devices, delivering measurable value through design strategy and execution.

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Skills

Experience Level

Language

English
Fluent
German
Beginner
Ukrainian
Fluent
Russian
Fluent

Work Experience

Head of Marketing Design at Babbel
May 1, 2025 - May 1, 2025
Led a global brand identity refresh, enhancing recognition and consistency. Integrated AI into marketing strategies, resulting in innovative design solutions and improved workflows. Led the implementation of localization automation for 8 European markets. Developed component-based design templates to optimize processes and stakeholder communication.
Brand & Design Director at Various Clients
December 1, 2023 - December 1, 2023
In my role as Freelance Design Director, I created and maintained comprehensive design systems with reusable components for diverse industries. Collaborated with marketing teams to develop creative campaigns that strategically shaped brand perception. Designed print materials, digital documents, and event materials while ensuring a consistent brand identity.
Creative Lead at IBM iX
December 1, 2021 - December 1, 2021
Co-founded a globally distributed team to develop cohesive brand experiences and innovative design solutions. Led the creation of IBM iX's first Design System Pitch Deck to facilitate strategic client discussions and showcase design capabilities.
Creative Director Brand & Design at Crowd Staffing
October 1, 2018 - October 1, 2018
Led a global brand identity refresh, enhancing recognition and consistency. Integrated AI into marketing strategies, resulting in innovative design solutions and improved workflows. Developed component-based design templates to optimize processes and stakeholder communication.
Creative Lead Brand & Design at Mindvalley
August 1, 2017 - August 1, 2017
Collaborated with C-level peers to reposition Mindvalley, the world’s largest personal growth platform, into a globally recognized brand with cohesive, high-quality presence across all channels. Developed a unifying brand strategy that aligned stakeholders from multiple products and departments under one umbrella brand. Contributed to milestones, including the Mindvalley app being pre-installed on demo devices in Apple Stores worldwide.
Senior Art Director at Leo Burnett KL
October 1, 2015 - October 1, 2015
Led design and art direction for winning major new business pitches, securing flagship clients in the Food & Beverage and Telecommunications industries. Directed creative concepts and visual design to capture brand essence and resonate with target audiences. Collaborated with cross-functional teams to craft persuasive pitches that aligned with client goals.
Founder / Designer at Loveiko Studio
September 1, 2011 - September 1, 2011
Founder and Creative Lead of a design studio delivering comprehensive graphic, web, and interior solutions for clients nationwide. Secured high-profile partnerships and drove brand innovation, including winning a national design contest to become the official interior design partner for L'Oreal Paris Ukraine. Led multidisciplinary design projects, combining creativity and strategy to support business growth and market differentiation.
Senior Art-Director at Leo Burnett Ukraine
October 1, 2015 - October 1, 2015
Drove creative strategy and visual direction for Philip Morris across five Eastern European markets, delivering market-specific campaigns that strengthened brand positioning and business outcomes.
Brand & Design Director at Freelance / Various Clients
December 1, 2023 - December 1, 2023
Created and maintained comprehensive design systems with reusable components across diverse industries; collaborated with marketing teams to develop campaigns that shaped brand perception; designed print materials, digital documents, and event materials while ensuring a consistent brand identity.
Senior Art-Director at Leo Burnett KL
October 1, 2015 - October 1, 2015
Led design and art direction for key campaigns across Eastern Europe markets; developed high-impact visuals aligned with regional nuances and brand strategy.
Head of Marketing Design at Babbel
May 31, 2025 - May 31, 2025
Led global brand identity refresh, integrated AI into marketing strategies, and improved localization automation for 8 European markets. Developed component-based design templates to optimize processes and stakeholder communication.
Brand & Design Director at Various Clients
December 31, 2023 - December 31, 2023
Created and maintained comprehensive design systems with reusable components for diverse industries. Collaborated with marketing to develop campaigns shaping brand perception. Designed print materials, digital documents, and event materials to maintain a consistent brand identity.
Creative Lead at IBM iX
December 31, 2021 - December 31, 2021
Co-founded a globally distributed team to develop cohesive brand experiences and innovative design solutions. Led the creation of IBM iX’s first Design System Pitch Deck to facilitate strategic client discussions and showcase capabilities.
Creative Director Brand & Design at Crowd Staffing
October 31, 2018 - October 31, 2018
Led a global brand identity refresh, enhanced recognition and consistency. Integrated AI into marketing strategies, resulting in innovative design solutions and improved workflows. Developed component-based design templates to optimize processes and stakeholder communication.
Creative Lead Brand & Design at Mindvalley
August 31, 2017 - August 31, 2017
Collaborated with the C-level peers to reposition Mindvalley into a globally recognized brand with a cohesive, high-quality presence across all channels. Developed a unifying brand strategy that aligned stakeholders from multiple products and departments under one umbrella brand. Contributed to major milestones, including the Mindvalley app being pre-installed on demo devices in Apple Stores worldwide.
Senior Art-Director at L&O Burnett KL
October 31, 2015 - October 31, 2015
Led design and art direction for winning major new business pitches, securing flagship clients in the Food & Beverage and Telecommunications industries. Directed creative concepts and visual design to capture brand essence and resonate with target audiences. Collaborated with cross-functional teams to craft persuasive pitch narratives.

Education

Master's Degree in Interior & Furniture Design at Kyiv National University of Technologies & Design
January 11, 2030 - January 1, 2010
Bachelor's Degree in Art & Design at Kyiv National University of Technologies & Design
January 11, 2030 - January 1, 2009
Master's Degree in Interior & Furniture Design at Kyiv National University of Technologies & Design
January 1, 2010 - November 11, 2025
Bachelor's Degree in Art & Design at Kyiv National University of Technologies & Design
January 1, 2009 - November 11, 2025
Master's Degree in Interior & Furniture Design at Kyiv National University of Technologies & Design
January 11, 2030 - January 1, 2010
Bachelor's Degree in Art & Design at Kyiv National University of Technologies & Design
January 11, 2030 - January 1, 2009
Master's Degree in Interior & Furniture Design at Kyiv National University of Technologies & Design
January 1, 2010 - November 12, 2025
Bachelor's Degree in Art & Design at Kyiv National University of Technologies & Design
January 1, 2009 - November 12, 2025

Qualifications

The Best Young Creative Professional in Europe (Art Directors' Club of Europe)
January 1, 2013 - November 11, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other, Telecommunications

Skills

Experience Level