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I am a results-driven and creative digital marketer with a strong focus on brand strategy, content creation, and online campaign execution. I excel in video production, graphic design, and web development, and I rely on analytics to optimize customer engagement and outcomes. As the founder of LiteUp, I lead storytelling-driven campaigns, cultivate brand partnerships, and build communities that resonate with Gen Z and young adults. My experience spans digital marketing, brand activations, and content production across multiple platforms, delivering measurable growth and engaging experiences.…I am a results-driven and creative digital marketer with a strong focus on brand strategy, content creation, and online campaign execution. I excel in video production, graphic design, and web development, and I rely on analytics to optimize customer engagement and outcomes. As the founder of LiteUp, I lead storytelling-driven campaigns, cultivate brand partnerships, and build communities that resonate with Gen Z and young adults. My experience spans digital marketing, brand activations, and content production across multiple platforms, delivering measurable growth and engaging experiences.

Divine-Favour Ayodeji Oluwatosin

Creative Director, Brand Strategist, Content Creator, +5

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I am a results-driven and creative digital marketer with a strong focus on brand strategy, content creation, and online campaign execution. I excel in video production, graphic design, and web development, and I rely on analytics to optimize customer engagement and outcomes. As the founder of LiteUp, I lead storytelling-driven campaigns, cultivate brand partnerships, and build communities that resonate with Gen Z and young adults. My experience spans digital marketing, brand activations, and content production across multiple platforms, delivering measurable growth and engaging experiences.…I am a results-driven and creative digital marketer with a strong focus on brand strategy, content creation, and online campaign execution. I excel in video production, graphic design, and web development, and I rely on analytics to optimize customer engagement and outcomes. As the founder of LiteUp, I lead storytelling-driven campaigns, cultivate brand partnerships, and build communities that resonate with Gen Z and young adults. My experience spans digital marketing, brand activations, and content production across multiple platforms, delivering measurable growth and engaging experiences.

Available to hire

I am a results-driven and creative digital marketer with a strong focus on brand strategy, content creation, and online campaign execution. I excel in video production, graphic design, and web development, and I rely on analytics to optimize customer engagement and outcomes.

As the founder of LiteUp, I lead storytelling-driven campaigns, cultivate brand partnerships, and build communities that resonate with Gen Z and young adults. My experience spans digital marketing, brand activations, and content production across multiple platforms, delivering measurable growth and engaging experiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Creative Director at LiteUp

April 1, 2021 - November 10, 2025

Founded a digital media and content creation agency focused on storytelling, brand strategy, and youth-driven media content. Led content production, including short-form videos, brand interviews, vox pops, and trend-based visuals tailored for Gen Z and young adults. Developed and executed content calendars for entertainment, sports, art, and trending media, increasing platform engagement by over 40%. Grew the company’s Instagram following organically from 0 to over 14,000 followers, building a loyal and highly engaged community. Supervised a lean team of creatives and maintained brand consistency across platforms. Spearheaded creative strategy, audience targeting, and content performance analysis using social media analytics tools.

Digital Marketing Executive at SIGNALADOC

April 1, 2023 - November 10, 2025

Developed a website and SEO optimization for the company, increasing online visibility via Google Search. Managed social media accounts and recorded 30% growth through digital awareness campaigns on Meta platforms. Leveraged analytics tools to boost retention rate and brand visibility.

Marketing Assistant at RECKITT

March 1, 2023 - March 1, 2023

Assisted the Brand & Category Managers of Harpic in creating & implementing strategic innovations & executions of market activations/campaigns. Key campaigns included World Toilet Summit 360 activation; Door-to-Door Campaign with live demos and promoter training; Jumia Black Friday collaboration with the e-commerce manager.

Social Media Manager / Customer Service Representative at LOL U’S CUISINE

June 1, 2022 - June 1, 2022

Handled social media pages with 20% growth in sales and engagement. Used customer insights to tweak the menu, resulting in a 15% increase in sales. Achieved a record number of orders in a day and solved customer issues with 12% more success than the company average. Created daily engaging content across social platforms.

Social Media Manager / Customer Service Representative at LOLU’S CUISINE

June 1, 2022 - June 1, 2022

Handled the social media pages of the company experiencing a 20% growth in sales and engagement. Used data and insights from surveys and interviews of customers to tweak the menu leading to a 15% increase in sales. Achieved the record for the highest number of orders collected in a day, and resolved customer issues with above-average success. Created daily engaging and compelling content on the company’s social platforms.