Hi there! I'm Lau Zhen Zhen, a versatile communications and production professional with a background in journalism and creative services. I enjoy weaving editorial voice with hands-on project management, coordinating multi-channel campaigns, and driving smooth operations across education, dance, and media settings. Currently, I serve as Dance Institution Administrator & Front Desk Executive at Zhuo Wu Yuan Pte. Ltd., where I oversee front-desk operations, student registrations, schedule coordination, and event prep. My previous roles span PR, social media, account management, and audio-visual production with agencies and studios across APAC, where I built strong stakeholder relationships and delivered results under tight deadlines.

LAU ZHEN ZHEN

Hi there! I'm Lau Zhen Zhen, a versatile communications and production professional with a background in journalism and creative services. I enjoy weaving editorial voice with hands-on project management, coordinating multi-channel campaigns, and driving smooth operations across education, dance, and media settings. Currently, I serve as Dance Institution Administrator & Front Desk Executive at Zhuo Wu Yuan Pte. Ltd., where I oversee front-desk operations, student registrations, schedule coordination, and event prep. My previous roles span PR, social media, account management, and audio-visual production with agencies and studios across APAC, where I built strong stakeholder relationships and delivered results under tight deadlines.

Available to hire

Hi there! I’m Lau Zhen Zhen, a versatile communications and production professional with a background in journalism and creative services. I enjoy weaving editorial voice with hands-on project management, coordinating multi-channel campaigns, and driving smooth operations across education, dance, and media settings.

Currently, I serve as Dance Institution Administrator & Front Desk Executive at Zhuo Wu Yuan Pte. Ltd., where I oversee front-desk operations, student registrations, schedule coordination, and event prep. My previous roles span PR, social media, account management, and audio-visual production with agencies and studios across APAC, where I built strong stakeholder relationships and delivered results under tight deadlines.

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Language

English
Fluent

Work Experience

Dance Institution Administrator & Front Desk Executive at ZHUO WU YUAN PTE. LTD.
August 1, 2025 - Present
Managed front desk operations and daily administrative functions for a dance studio. Supported students and parents, registered new students, maintained accurate records, processed registrations/withdrawals, tracked attendance, coordinated studio bookings, arranged makeup classes, and assisted with holiday programs, examinations, competitions, and performances. Collected course fees, issued invoices/receipts, monitored outstanding payments, liaised with instructors, communicated announcements, and supported event logistics to ensure smooth studio operations and exceptional customer service.
Senior PR & Social Media Executive at INSIDER COMMUNICATIONS
May 1, 2025 - July 31, 2025
Contracted role focusing on monitoring media mentions and social activity, tracking performance metrics, and providing actionable insights. Built relationships with media, influencers, and stakeholders to secure high-impact coverage, planned PR events and collaborations, managed crisis communications, and ensured timely, consistent messaging across channels.
Senior Creative Services Executive at OMNICOM PRODUCTION SINGAPORE
January 1, 2025 - February 28, 2025
Accountable for day-to-day project management, maintaining regular contact between creative teams, clients, studios, and vendors. Planned and allocated creative resources, managed workflows, and ensured on-time delivery while ensuring smooth execution of all assigned projects.
Senior Account Executive at PUBLICIS SINGAPORE
March 1, 2024 - June 30, 2024
Assisted Account Manager with webpage updates (B2B & B2C) and social post projects. Collaborated with creative and development teams to ensure quality deliverables and solved problems to meet client expectations.
Senior Account Executive, APJ at WUNDERMAN THOMPSON
November 1, 2021 - January 31, 2024
Managed information technology client projects focusing on B2B and client solutions; led digital, video and offline campaigns across Greater China (GC) and APJ. Worked closely with production teams to ensure quality deliverables and supported copy validation in English & Chinese with the EMEA team.
Audio Producer, APAC at TAG WORLDWIDE
December 1, 2018 - October 31, 2021
Managed multiple voice-over recording projects, with knowledge of media markets, usage, advertising and clearance regulations. Collaborated with account management, transcreation teams, and third-party vendors, managing client expectations during recording sessions.
Associate Producer at BERT PICTURES PTE LTD
June 1, 2018 - October 31, 2018
Part of the production and casting team. Projects included Oliginal (Season 2) and Tiong Bahru Social Club (2021).
Model Manager at NOW MODEL MANAGEMENT PTE LTD
January 1, 2016 - May 31, 2018
Managed local and foreign models, scouted and onboarded talent, handled model placement, and managed accounts. Assigned and matched models to casting/shoots/shows across editorial, fashion, beauty, and commercial projects. Promoted from executive to managerial position.
Writer at NUYOU Magazine – Singapore Press Holdings Limited
October 1, 2012 - November 30, 2015
Conduct personal interviews, lead, report and write articles relevant to fashion, jewelry, lifestyle, beauty, and watches.
Writer at NUYOU 女友 MAGAZINE – SINGAPORE PRESS HOLDINGS LIMITED
October 1, 2012 - November 30, 2015
Conducted personal interviews, led reporting, and wrote articles on fashion, jewelry, lifestyle, beauty, and watches.
Writer at ICON MAGAZINE – BLU INC MEDIA SDN. BHD. MALAYSIA
July 1, 2007 - August 31, 2008
Wrote articles on lifestyle topics such as beauty products and food reviews.

Education

Bachelor of Arts (B.A.) Major in Journalism at Ming Chuan University, Taipei, Taiwan
January 1, 2008 - January 1, 2011
Diploma in Mass Communication at Multimedia College, Kuala Lumpur, Malaysia
January 1, 2005 - January 1, 2007
Certificate in Producer’s Toolkit (Production Operations) at AV8 Media, Singapore
January 1, 2018 - January 1, 2018
Bachelor of Arts (B.A.) Major in Journalism at Ming Chuan University, Taipei, Taiwan
January 1, 2008 - December 31, 2011
Diploma in Mass Communication at Multimedia College, Kuala Lumpur, Malaysia
January 1, 2005 - December 31, 2007

Qualifications

TOEIC
January 1, 2009 - June 27, 2026
Certificate in Producer’s Toolkit (Production Operations)
January 1, 2018 - January 1, 2018
TOEIC (Test of English for International Communication)
January 1, 2009 - June 27, 2026
Certificate in Producer’s Toolkit (Production Operations)
January 1, 2018 - June 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other, Retail