LAU ZHEN ZHEN

Managed front desk operations and daily administrative functions for a dance studio. Supported students and parents, registered new students, maintained accurate records, processed registrations/withdrawals, tracked attendance, coordinated studio bookings, arranged makeup classes, and assisted with holiday programs, examinations, competitions, and performances. Collected course fees, issued invoices/receipts, monitored outstanding payments, liaised with instructors, communicated announcements, and supported event logistics to ensure smooth studio operations and exceptional customer service.

Contracted role focusing on monitoring media mentions and social activity, tracking performance metrics, and providing actionable insights. Built relationships with media, influencers, and stakeholders to secure high-impact coverage, planned PR events and collaborations, managed crisis communications, and ensured timely, consistent messaging across channels.

Accountable for day-to-day project management, maintaining regular contact between creative teams, clients, studios, and vendors. Planned and allocated creative resources, managed workflows, and ensured on-time delivery while ensuring smooth execution of all assigned projects.