I'm Derica Kon Yi Ru, a Creative Designer who believes design strategy, creative collaboration, and user-centered thinking drive meaningful experiences. I enjoy turning insights into campaigns, interfaces, and brands that resonate with people across publishing and digital experiences. I'm currently pursuing a BA in Industrial Design at the National University of Singapore, while building kön studios, a self-started brand that designs graphic tees. I love exploring UI/UX, product design, and photography, and I thrive in collaborative environments where ideas become tangible, delightful experiences.

Derica Kon Yi Ru

I'm Derica Kon Yi Ru, a Creative Designer who believes design strategy, creative collaboration, and user-centered thinking drive meaningful experiences. I enjoy turning insights into campaigns, interfaces, and brands that resonate with people across publishing and digital experiences. I'm currently pursuing a BA in Industrial Design at the National University of Singapore, while building kön studios, a self-started brand that designs graphic tees. I love exploring UI/UX, product design, and photography, and I thrive in collaborative environments where ideas become tangible, delightful experiences.

Available to hire

I’m Derica Kon Yi Ru, a Creative Designer who believes design strategy, creative collaboration, and user-centered thinking drive meaningful experiences. I enjoy turning insights into campaigns, interfaces, and brands that resonate with people across publishing and digital experiences.

I’m currently pursuing a BA in Industrial Design at the National University of Singapore, while building kön studios, a self-started brand that designs graphic tees. I love exploring UI/UX, product design, and photography, and I thrive in collaborative environments where ideas become tangible, delightful experiences.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Founder & Designer at kön studios
August 1, 2024 - Present
kön studios is a self-started brand that designs and produces graphic tees. I craft and execute designs, liaise with suppliers, handle marketing, logistics and provide customer service as well as harness my entrepreneurship skills in launching this venture.
Product Design Intern at Flash Coffee
June 1, 2022 - October 1, 2022
I crafted UI screens and elements for the mobile application and assisted in user research. My responsibilities included A/B testing, conducting in-depth user interviews, user research as well as executing light motion graphics. I showcased technical proficiency across various design software and handled multiple projects simultaneously. I worked with product managers and engineers concurrently for design sprints.
President at Temasek Polytechnic Ambassadors (TPA)
March 1, 2022 - April 1, 2023
Led and managed TPA members in external facing events as well as internal events such as Open House, content creation, photo and video shoots. Worked with the team on various projects and grew in leadership and communication skills while collaborating with members from different courses and years.
President at Design Student Ambassadors (DSA)
May 1, 2021 - April 1, 2022
Led and managed DSA members in external events and internal events such as Open House, Design Show, content creation. Duties involved event planning, coordination, working extensively with both main and sub-committee members and external clients on design projects.
Communication Design Intern at Sony Electronics
May 6, 2025 - August 1, 2025
I supported the design team and liaised with the marketing team on global campaigns and demonstrated strong design execution across design software. My responsibilities included taking on design research projects and managing multiple projects concurrently
Publishing Creative Intern at The Walt Disney Company
January 5, 2026 - July 3, 2026
I support the Publishing & Digital Experiences team in overseeing APAC publishing initiatives across Southeast Asia, Japan, Korea, Greater China, India, and Australia/New Zealand. I develop and pitch creative concepts, including mockups and campaign ideas, to internal and external stakeholders. My duties also involve curating and presenting publishing design assets for regional teams to utilise in campaigns, managing multiple global and internal projects concurrently and coordinating across regions to meet varied deadlines.

Education

Diploma at Temasek Polytechnic
January 1, 2020 - January 1, 2023
Bachelor of Arts (Hons) in Industrial Design at National University of Singapore (NUS)
August 1, 2023 - May 7, 2027

Qualifications

UNESCO-UNEVOC TVET Strategy Launch Representative Panelist Speaker
October 10, 2022 - October 22, 2022

Industry Experience

Media & Entertainment, Professional Services, Education