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Hi, I'm Derrick Kwa. I specialize in helping brands tell their authentic stories and create meaningful connections with their customers through digital marketing. With experience spanning paid campaigns, email marketing, content creation, web development, and data analysis, I thrive on bringing creativity and data-driven strategies together to achieve impactful results. I enjoy building versatile marketing solutions that grow businesses and optimize digital performance. I believe in doing things with intention and purpose, not just going through the motions. I left formal school early to forge my own path, and this mindset drives my passion for marketing. I'm always eager to push boundaries, challenge the status quo, and help brands share the 'why' behind their work to make a real difference.…Hi, I'm Derrick Kwa. I specialize in helping brands tell their authentic stories and create meaningful connections with their customers through digital marketing. With experience spanning paid campaigns, email marketing, content creation, web development, and data analysis, I thrive on bringing creativity and data-driven strategies together to achieve impactful results. I enjoy building versatile marketing solutions that grow businesses and optimize digital performance. I believe in doing things with intention and purpose, not just going through the motions. I left formal school early to forge my own path, and this mindset drives my passion for marketing. I'm always eager to push boundaries, challenge the status quo, and help brands share the 'why' behind their work to make a real difference.

Derrick Kwa

Marketer, Digital Marketer, Performance Marketer, +4

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Hi, I'm Derrick Kwa. I specialize in helping brands tell their authentic stories and create meaningful connections with their customers through digital marketing. With experience spanning paid campaigns, email marketing, content creation, web development, and data analysis, I thrive on bringing creativity and data-driven strategies together to achieve impactful results. I enjoy building versatile marketing solutions that grow businesses and optimize digital performance. I believe in doing things with intention and purpose, not just going through the motions. I left formal school early to forge my own path, and this mindset drives my passion for marketing. I'm always eager to push boundaries, challenge the status quo, and help brands share the 'why' behind their work to make a real difference.…Hi, I'm Derrick Kwa. I specialize in helping brands tell their authentic stories and create meaningful connections with their customers through digital marketing. With experience spanning paid campaigns, email marketing, content creation, web development, and data analysis, I thrive on bringing creativity and data-driven strategies together to achieve impactful results. I enjoy building versatile marketing solutions that grow businesses and optimize digital performance. I believe in doing things with intention and purpose, not just going through the motions. I left formal school early to forge my own path, and this mindset drives my passion for marketing. I'm always eager to push boundaries, challenge the status quo, and help brands share the 'why' behind their work to make a real difference.

Available to hire

Hi, I’m Derrick Kwa. I specialize in helping brands tell their authentic stories and create meaningful connections with their customers through digital marketing. With experience spanning paid campaigns, email marketing, content creation, web development, and data analysis, I thrive on bringing creativity and data-driven strategies together to achieve impactful results. I enjoy building versatile marketing solutions that grow businesses and optimize digital performance.

I believe in doing things with intention and purpose, not just going through the motions. I left formal school early to forge my own path, and this mindset drives my passion for marketing. I’m always eager to push boundaries, challenge the status quo, and help brands share the ‘why’ behind their work to make a real difference.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Account Strategist at Yamu Media

July 1, 2024 - June 16, 2027

Led account strategy, project management, and client success across e-commerce and B2B SaaS accounts covering PPC, Email, CRO, SEO, Branding, and Web Development. Managed a remote team of execution specialists across time zones. Successfully doubled monthly revenue for a pet supply e-commerce brand, generated SQLs at efficient costs for a financing SaaS brand, and brought in significant inbound deal pipeline revenue for a new B2B services brand.

Performance Marketing Lead at Pink Orange | The 360 Ed Agency

April 1, 2022 - July 1, 2024

Managed all paid campaigns for clients, specializing in education companies. Oversaw MarTech and data projects including Hubspot implementation, data analysis, reporting, and websites. Delivered thousands of leads at low costs per lead for education and ESL clients in the UK, Canada, Ghana, and Rwanda, reducing CPLs considerably through optimization and A/B testing.

Freelance Digital Marketer at Various Startups

January 1, 2019 - May 1, 2022

Managed significant monthly ad spend across Google and Meta for e-commerce and professional training platforms, improving performance and optimization. Achieved impressive email marketing open and click rates and conducted lead scoring and CRM data analysis for SaaS conversion improvements. Provided strategic marketing support to small businesses and startups with a calming, solution-focused approach.

Digital Marketing Manager at Beautonomy

April 1, 2018 - October 1, 2018

Part of the team growing the company to monthly revenues over GBP 15,000 by managing paid marketing channels and assisting email and influencer marketing. Increased Google Ads conversion rates by over 90%, decreased CPA by 10%, and boosted average order value by nearly 29% through homepage optimizations and A/B testing. Created automated marketing reports and coded custom tools to improve marketing efficiency.

Head of Digital Marketing at TopoTogo

April 1, 2017 - October 1, 2017

Managed social advertising campaigns with low cost per click. Led content strategy and creation including blog posts, lead magnets, and marketing collaterals for the company and hotel partners. Oversaw digital activities for partnership events achieving cost-efficient engagement rates.

Co-Founder at Thousand True Fans

May 1, 2014 - July 1, 2017

Led business development through cold email outreach achieving high sales meeting conversion rates. Launched and managed online resource centers and internal email marketing campaigns for clients including QuickBooks Asia. Developed and executed social media content strategies for multiple clients that substantially increased engagement and ad campaign performance.