I am a highly motivated and results-driven designer with 4 years of experience in creative design and 2 years in UI/UX, capable of leading initiatives that boost user engagement and revenue. My work blends visual storytelling with user-centered approaches to deliver meaningful experiences for diverse audiences. I have demonstrated leadership by managing revenue-enhancing programs and collaborating with international teams. I am eager to contribute to innovative projects, support growth, and help guide creative objectives to successful outcomes.

Desak Made Aprilia Anggraeni Pradanti

I am a highly motivated and results-driven designer with 4 years of experience in creative design and 2 years in UI/UX, capable of leading initiatives that boost user engagement and revenue. My work blends visual storytelling with user-centered approaches to deliver meaningful experiences for diverse audiences. I have demonstrated leadership by managing revenue-enhancing programs and collaborating with international teams. I am eager to contribute to innovative projects, support growth, and help guide creative objectives to successful outcomes.

Available to hire

I am a highly motivated and results-driven designer with 4 years of experience in creative design and 2 years in UI/UX, capable of leading initiatives that boost user engagement and revenue. My work blends visual storytelling with user-centered approaches to deliver meaningful experiences for diverse audiences.

I have demonstrated leadership by managing revenue-enhancing programs and collaborating with international teams. I am eager to contribute to innovative projects, support growth, and help guide creative objectives to successful outcomes.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Creative & Research Development Designer at PT Selaras Husada
September 1, 2024 - Present
Managed and collaborated with team for special content productions such as “Kartini Day”, “Eid al-Fitr”, and “Chef Branding”. Built confident video scripts, warm storylines, and voice-overs for videos. Produced 69 TikTok videos achieving 2,972,000 views and 249,000 likes in 6 months. Designed and prototyped two company profile websites; coordinated with an international team to complete each site in 3–4 days.
TikTok Content Creator at Freelance
January 1, 2024 - Present
Uploaded one video per day, generating GMV of IDR 2,900,000 in one month. Created over three For You Page videos with 224,700 views and 6,789 likes.
Creative & Motion Designer at HaluApp
November 1, 2023 - May 1, 2024
Created a campaign with the supply team to help 70+ content creators maximize their skills as ACG ( Anime, Comic, and Gaming) content creators and increase user activation by 15% and app revenue within 3 months. Produced over 60 video contents with 850,000 views and 15,000 likes. Designed and animated 30 Lottie animations for the company’s website, with an animation production process of 1–2 days per animation.
UI/UX Co-Mentor (MSIB Batch 5) at Prima Academy by Celerates
August 1, 2023 - December 1, 2023
Educated over 40 mentees about UI/UX and Design Thinking methods and helped them analyze development problems. Managed 20 individual mentees for the Studi Independent Kampus Merdeka Programme Batch 5, including daily activity logs and correspondence needs.
"Web Design" Technical Assistant Lecturer at Universitas Pembangunan Nasional “Veteran” Jawa Timur
January 1, 2023 - May 1, 2023
Communicated technical learning about how to create good and proper websites throughout one semester. Educated and guided over 60 students on the basics of UI/UX and how to create solutions for social issues using website media.
2D Animator at HelloMotion Academy x Ministry of Education and Culture of Indonesia
May 1, 2022 - December 1, 2022
Collaborated on the creation of a 10-episode animated film titled 'Petualangan Glen & Bina Bersama Cican'. Visualized educational content for basic learning for children aged 4-6, such as handwashing techniques and counting numbers, achieving a viewership of 24,000–43,000 views for each episode.
Graphic Designer Intern (MSIB Batch 1) at PT Telkom Indonesia Tbk
September 1, 2021 - February 1, 2022
Created design assets required by the secretariat division of the Digital Business Directorate (Leap Telkom), such as PowerPoint designs, posters, logos, and videos, with a turnaround time of 1 day for 2 assets. Collaborated to generate innovative designs and organize internal and external events with other divisions within Digital Business Telkom. Applied the concepts of A, K, H, L, A, K to each project assigned by mentors.
Web Design Technical Assistant Lecturer at Universitas Pembangunan Nasional “Veteran” Jawa Timur
January 1, 2023 - May 1, 2023
Communicated technical learning about how to create a good and proper website throughout one semester. Educated and guided over 60 students on the basics of UI/UX and how to create solutions for social issues using website media.
Graphic Designer Intern at PT Telkom Indonesia Tbk
September 1, 2021 - February 1, 2022
Created design assets required by the secretariat division of the Digital Business Directorate (Leap Telkom), such as PowerPoint designs, posters, logos, and videos, with a turnaround time of 1 day for 2 assets. Collaborated to generate innovative designs and organize internal and external events with other divisions within Digital Business Telkom. Applied the concepts of A, K, H, L, A, K to each project assigned by mentors.

Education

Visual Communication Design at Universitas Pembangunan Nasional 'Veteran' Jawa Timur
January 1, 2019 - January 1, 2023
Android Mobile App & Cloud Development Program at Infinite Learning Independent Study (MSIB batch 3)
August 1, 2022 - January 1, 2023
Visual Communication Design at Universitas Pembangunan Nasional “Veteran” Jawa Timur
January 1, 2019 - January 1, 2023
Android Mobile App & Cloud Development Program at Infinite Learning MSIB Batch 3
August 1, 2022 - January 1, 2023

Qualifications

Visual Communication Design Certificate
January 1, 2023 - January 1, 2026
Visual Communication Design Certificate by BNSP
January 1, 2023 - December 31, 2026
1st Best Apps Studi Independent Kampus Merdeka Infinite Learning Batam Batch 3
January 1, 2023 - December 31, 2023
Awardee BMC (Business Model Canvas) UPN Veteran Jawa Timur
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other, Retail