Danielle Prowse

Available to hire

Hi, I'm Danielle Prowse, a progressive and innovative social media and marketing professional with extensive experience managing content and campaigns across travel, arts, hospitality, tech, and lifestyle sectors.

About

Hi, I’m Danielle Prowse, a progressive and innovative social media and marketing professional with extensive experience managing content and campaigns across travel, arts, hospitality, tech, and lifestyle sectors. I pride myself on being data-driven, creative, and hands-on, driving projects from conception through to content development, deployment, and reporting. I am meticulous in research and thrive in producing compelling and successful marketing strategies that engage audiences and meet business targets.

Throughout my career, I’ve developed strong leadership skills, managing and inspiring teams while maintaining excellent stakeholder relationships. I am an empathetic leader who values collaboration and am known for remaining calm under pressure, efficiently multitasking and solving problems diplomatically to meet deadlines with integrity.

  • Joined August 2025

Industry experience

  • Travel & Hospitality
  • Education
  • Media & Entertainment
  • Non-Profit Organization
  • Retail
  • Consumer Goods

More experts in Melbourne, Australia

Projects · 3

For RAGE Recycled Art Exhibition – a new art exhibition in regional Victoria, I was engaged by the organisers for the following:

  • Overarching social media strategy
  • Set up of Meta accounts and Business Suite
  • Creation of a 7-month content plan
  • Content creation and posting

The strategy I created focused on a phased content plan.

  • Phase one: Engage artists to register and submit work
  • Phase two: Promote the artists and works shown at the festival
  • Phase Three: Promote the festival and visitation to Euroa

The success of this strategy saw over 1500 people visit the various exhibition spaces across the six days, with one of the videos going viral with over 65K plays on Facebook.

https://www.facebook.com/rage.euroa
https://www.instagram.com/rage.euroa/

RAGE Recycled Art Exhibition Euroa
  • Content Creator
  • Content Producer
  • Content Strategist
  • +2

Work experience· 9 roles

Content Creator (Freelance) · City of Port PhillipJun 2025 – Present · 1 yr 6 mos

Project managed a 3-day winter photoshoot across multiple precincts involving local business outreach and talent liaison. Regularly create reels and copy for social media platforms, focusing on local businesses and cultural highlights throughout the municipality.

Senior Social Media Content Producer (Contract) · Monash UniversityApr 2024 – Jun 2025 · 1 yr 3 mos

Managed all incoming Brand and Student social media campaign requests, led a team of three content creators and social media producers. Increased TikTok followers from 6,100 to 18,000 and Student Instagram followers from 17,000 to 27,000. Implemented SEO strategy for TikTok. Led major university event social media campaigns with significant increases in post and story reach. Managed stakeholder engagement and coordinated with design and event agencies. Created organic-led paid social strategies and provided campaign reporting and data analysis.

Content and Marketing Director (Freelance) · Art Month SydneyFeb 2024 – Aug 2025 · 1 yr 7 mos

Created and implemented marketing, social media, and email strategies for a large art festival. Managed Instagram growth by 27%, developed paid campaign strategies across Google Ads and Meta platforms, managed website and developer liaison, and coordinated stakeholder and artist relations. Oversaw event management and festival reporting with data analysis.

Sales and Marketing Manager · Journey BeyondSep 2022 – Sep 2023 · 1 yr 1 mo
Marketing Advisor (Freelance) · Reality EyewearJan 2022 – Present · 4 yrs 11 mos
Channel Manager · RISING FestivalMar 2020 – Jun 2021 · 1 yr 4 mos
Content Producer · Spirit of TasmaniaOct 2017 – Mar 2020 · 2 yrs 6 mos
Social Media Account Manager and Strategist · Zilla & Brook PublicityFeb 2016 – Oct 2017 · 1 yr 9 mos

Education

Advanced Diploma of Business, Public Relations · RMIT, Melbourne2015 – 2016
Diploma of Photojournalism · Australian College of Journalism, Sydney2002

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