Hi, I'm Danielle Prowse, a progressive and innovative social media and marketing professional with extensive experience managing content and campaigns across travel, arts, hospitality, tech, and lifestyle sectors. I pride myself on being data-driven, creative, and hands-on, driving projects from conception through to content development, deployment, and reporting. I am meticulous in research and thrive in producing compelling and successful marketing strategies that engage audiences and meet business targets. Throughout my career, I've developed strong leadership skills, managing and inspiring teams while maintaining excellent stakeholder relationships. I am an empathetic leader who values collaboration and am known for remaining calm under pressure, efficiently multitasking and solving problems diplomatically to meet deadlines with integrity.…

Danielle Prowse

Hi, I'm Danielle Prowse, a progressive and innovative social media and marketing professional with extensive experience managing content and campaigns across travel, arts, hospitality, tech, and lifestyle sectors. I pride myself on being data-driven, creative, and hands-on, driving projects from conception through to content development, deployment, and reporting. I am meticulous in research and thrive in producing compelling and successful marketing strategies that engage audiences and meet business targets. Throughout my career, I've developed strong leadership skills, managing and inspiring teams while maintaining excellent stakeholder relationships. I am an empathetic leader who values collaboration and am known for remaining calm under pressure, efficiently multitasking and solving problems diplomatically to meet deadlines with integrity.…

Available to hire

Hi, I’m Danielle Prowse, a progressive and innovative social media and marketing professional with extensive experience managing content and campaigns across travel, arts, hospitality, tech, and lifestyle sectors. I pride myself on being data-driven, creative, and hands-on, driving projects from conception through to content development, deployment, and reporting. I am meticulous in research and thrive in producing compelling and successful marketing strategies that engage audiences and meet business targets.

Throughout my career, I’ve developed strong leadership skills, managing and inspiring teams while maintaining excellent stakeholder relationships. I am an empathetic leader who values collaboration and am known for remaining calm under pressure, efficiently multitasking and solving problems diplomatically to meet deadlines with integrity.

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Work Experience

Senior Social Media Content Producer (Contract) at Monash University
April 9, 2024 - June 10, 2025
Managed all incoming Brand and Student social media campaign requests, led a team of three content creators and social media producers. Increased TikTok followers from 6,100 to 18,000 and Student Instagram followers from 17,000 to 27,000. Implemented SEO strategy for TikTok. Led major university event social media campaigns with significant increases in post and story reach. Managed stakeholder engagement and coordinated with design and event agencies. Created organic-led paid social strategies and provided campaign reporting and data analysis.
Content Creator (Freelance) at City of Port Phillip
June 16, 2025 - Present
Project managed a 3-day winter photoshoot across multiple precincts involving local business outreach and talent liaison. Regularly create reels and copy for social media platforms, focusing on local businesses and cultural highlights throughout the municipality.
Marketing Advisor (Freelance) at Reality Eyewear
January 1, 2022 - Present
Advised on marketing activities including SEO, social media, email, and print collateral. Managed Shopify website content, influencer and gifting agency liaison, and nationwide boutique relationships. Developed influencer outreach and content.
Sales and Marketing Manager at Journey Beyond
September 5, 2022 - September 15, 2023
Managed all marketing and local sales for Australian attractions, Melbourne Skydeck, Eureka 89, Cruise Sydney and Darwin Harbour Cruises. direct and dotted-line reports in sales and marketing. Oversaw four marketing budgets totalling $890,000. Developed annual marketing plans and monthly campaigns for four different businesses across three states. Increased social media followings by 20%. Executed stakeholder liaison including partners, VIPs, and agencies. Managed partnerships, sponsorships, and events, including the Good Friday Appeal. Delivered reporting and data analysis.
Content and Marketing Director (Freelance) at Art Month Sydney
February 29, 2024 - August 28, 2025
Created and implemented marketing, social media, and email strategies for a large art festival. Managed Instagram growth by 27%, developed paid campaign strategies across Google Ads and Meta platforms, managed website and developer liaison, and coordinated stakeholder and artist relations. Oversaw event management and festival reporting with data analysis.
Channel Manager at RISING Festival
March 11, 2020 - June 4, 2021
Led rebranding and developed annual social media and email strategies. Managed paid social campaigns and Google search budgeting. Increased subscribers and followers and managed crisis community communications during event cancellations. Coordinated advertising agency and photographer liaison, submitted monthly marketing reports and acted as marketing contact for related festivals.
Content Producer at Spirit of Tasmania
October 16, 2017 - March 6, 2020
Developed and executed social content strategy increasing engagement and social community size substantially. Managed budgets up to $350K across content and paid social. Created paid ads with customized targeting, negotiated influencer partnerships, managed stakeholder and media relations, and executed blog and eDM campaigns that doubled sales. Handled crisis communication and board reporting.
Social Media Account Manager and Strategist at Zilla & Brook Publicity
February 1, 2016 - October 13, 2017
Developed social media strategies for hospitality, arts, and lifestyle businesses. Implemented accounts and Google listings, conducted workshops and mentoring, managed influencer campaigns and outreach, sourced and planned content, managed budgets and PR campaigns.
Digital Project Manager (Contract) at Tourism Western Australia
July 1, 2013 - September 27, 2013
Grew Twitter and Facebook followers and engagement organically. Managed creative agency partnerships and successful eDM campaigns to large databases. Facilitated workshops with local city councils and oversaw competition projects and image procurement.

Education

Advanced Diploma of Business, Public Relations at RMIT, Melbourne
June 1, 2015 - November 30, 2016
Diploma of Photojournalism at Australian College of Journalism, Sydney
January 1, 2002 - December 31, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Education, Media & Entertainment, Non-Profit Organization, Retail, Consumer Goods
    paper RAGE Recycled Art Exhibition Euroa

    For RAGE Recycled Art Exhibition – a new art exhibition in regional Victoria, I was engaged by the organisers for the following:

    • Overarching social media strategy
    • Set up of Meta accounts and Business Suite
    • Creation of a 7-month content plan
    • Content creation and posting

    The strategy I created focused on a phased content plan.

    • Phase one: Engage artists to register and submit work
    • Phase two: Promote the artists and works shown at the festival
    • Phase Three: Promote the festival and visitation to Euroa

    The success of this strategy saw over 1500 people visit the various exhibition spaces across the six days, with one of the videos going viral with over 65K plays on Facebook.

    https://www.facebook.com/rage.euroa
    https://www.instagram.com/rage.euroa/

    paper City of Port Phillip Melbourne Marathon coverage

    For the 2025 Melbourne Marathon, I was engaged by City of Port Phillip to cover the event for their socials. I was tasked to film a reel and snap images for their channels and have the final products to them for publishing by 12pm. The results were the highest performing, most engaging posts on their feeds.