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With over a decade of experience in design, I specialize in crafting intuitive, conversion-driving user experiences particularly in the e-commerce space. My approach blends a strong understanding of user needs with a keen eye for clean, functional design, ensuring that every solution is both visually engaging and seamlessly usable.
I’m passionate about improving customer journeys, highly organized, and known for my problem solving mindset and ability to translate complex challenges into simple, elegant interfaces.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Work Experience
Head of Design at Wuffes
May 1, 2023 - PresentLead design vision and strategy for a fast-growing D2C pet wellness brand; oversee product, packaging, and digital design initiatives; manage a cross-functional team to deliver cohesive brand experiences; align design across e-commerce, marketing, and product development; drive customer engagement and retention through creative direction.
Product Designer, UX/UI at Honest Paws
April 1, 2023 - October 9, 2025Informed design strategy through user research and usability testing; optimized CTR, traffic, and conversion; built scalable systems to streamline creative operations and enable growth; designed brand-forward assets to drive awareness, engagement, and retention; mentored designers to elevate creative quality across all touch points.
Creative Director, Brand Design at Row House
April 1, 2020 - October 9, 2025Defined brand voice and tone across all customer, partner, and internal touch points; translated marketing goals into cohesive creative strategies and campaigns; led ideation sessions and guided concept development across teams; designed assets for campaigns, social, and cross-channel initiatives; directed photo shoots and developed shot lists to support brand storytelling.
Head of Design at Pets Wuffes
May 1, 2023 - PresentLead design vision and strategy for a fast-growing pet wellness brand with 10x revenue growth in 2 years. Oversee product, packaging, and digital design initiatives. Manage a cross-functional team to deliver cohesive brand experiences. Align design across e-commerce, marketing, and product development. Drive customer engagement and retention through creative direction.
Product Designer, UX/UI at Honest Paws
June 1, 2020 - April 1, 2023Informed design strategy through user research and usability testing. Optimized key performance metrics including CTR, traffic, and conversion. Built scalable systems to streamline creative operations and enable growth. Designed brand-forward assets to drive awareness, engagement, and retention. Mentored designers to elevate creative quality across all touch points.
Creative Director, Leadership Brand Design at Fitness Row House Franchise
April 1, 2018 - April 1, 2020Defined brand voice and tone across all customer, partner, and internal touch points. Translated marketing goals into cohesive creative strategies and campaigns. Led ideation sessions and guided concept development across teams. Designed assets for campaigns, social, and cross-channel initiatives. Directed photo shoots and developed shot lists to support brand storytelling.
Education
BA, Fashion Marketing & Management at The Illinois Institute of Art
January 11, 2030 - January 1, 2010Certificate in Web Technologies at Johnson County Community College
January 11, 2030 - January 1, 2015BA, Fashion Marketing & Management at The Illinois Institute of Art
January 11, 2030 - January 1, 2010Web Technologies at Johnson County Community College
January 11, 2030 - January 1, 2015Qualifications
UX/UI Design Specialization
January 11, 2030 - January 14, 2026UX Design Fundamentals
January 11, 2030 - January 14, 2026Visual Elements of User Interface Design
January 11, 2030 - January 14, 2026Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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