Brand Designer & Art Director - Pastry Brand / Hospitality

Client: Montana Cake — Bakery / Pastry Brand / Hospitality

Role: Brand Designer & Art Director

Developed the complete visual identity for Montana Cake, a pastry and dessert brand, creating a distinctive logo shaped around the idea of a cake and establishing the foundation of the brand’s visual personality.

Designed the branding system, color palette, and visual communication language, building a cohesive identity that could work consistently across digital, print, packaging, and in-store applications.

Conceptualized and designed advertising campaigns, display materials, social media ads, printed promotional campaigns, packaging, and branded merchandise.

The project focused on translating the brand into a recognizable and appealing customer experience through elegant, memorable, and versatile visual communication.

Expertise: Brand Identity · Logo Design · Art Direction · Packaging Design · Campaign Design · Social Media Design · Print Design · Merch Design · Visual Communication Systems