DesignSt

ProAvailable to hire

I’m a Senior Brand Designer, Art Director & Creative Director with 20+ years of international experience. I help ambitious businesses build distinctive brands and turn bold ideas into compelling visual experiences.

About

I’m a Senior Brand Designer, Art Director & Creative Director with 20+ years of international experience. I help ambitious businesses build distinctive brands and turn bold ideas into compelling visual experiences.

My expertise covers brand identity, design systems, advertising, and digital design. I’ve worked with global companies including Palantir, Carta, Pecan AI, and OrthAlign.

I work primarily in Adobe Creative Cloud and Figma, combining strategic thinking, creativity, and hands-on execution from concept to completion.

Tell me what you’re building. Let’s make it stand out.

  • Joined November 2026

Languages

  • EnglishFluent
  • CroatianFluent
  • SerbianFluent
  • BosnianFluent
  • ItalianIntermediate

Industry experience

  • Agriculture & Mining
  • Consumer Goods
  • Education
  • Energy & Utilities
  • Financial Services
  • Gaming
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Non-Profit Organization
  • Real Estate & Construction
  • Retail
  • Software & Internet
  • Telecommunications
  • Transportation & Logistics
  • Travel & Hospitality
  • Other

Projects · 17

Brand Creation, Naming, Packaging Design & Art Direction

Client: Zeraa Agriculture — Food & FMCG / UAE Role: Brand Strategist, Creative Director & Packaging Designer Developed KULIN, a food brand, from the ground up, leading the entire creative process from brand naming and identity development to packaging design and launch advertising. Created the brand name, original logo, visual identity, typography, color system, and distinctive graphic language, establishing a cohesive and recognizable brand personality. Conceptualized and designed product labels and packaging, combining visual storytelling, information hierarchy, and commercial appeal into a consistent packaging system. Developed the creative concept, art direction, and visual assets for the brand’s launch advertising campaign, ensuring continuity between product packaging and marketing communication. The project brought together brand creation, packaging design, and integrated advertising into a unified brand experience, from initial concept to market introduction. Expertise: Brand Naming · Brand Strategy · Creative Direction · Art Direction · Brand Identity · Packaging Design · FMCG Branding · Advertising Campaigns · Visual Communication

  • Art Director
  • Brand Designer
  • Brand Strategist
  • +2
Luxury Packaging Design & Brand Art Direction

Client: SAAZAA Coffee Pty Ltd — Premium Coffee / Food & Beverage / Australia Role: Senior Packaging Designer & Art Director Developed premium packaging designs for SAAZAA Coffee, an Australian specialty coffee brand targeting the high-end consumer market. Designed packaging concepts for coffee pods and ready-to-drink cold brew coffee, creating a sophisticated visual language that communicates quality, exclusivity, and contemporary luxury. Explored typography, color palettes, graphic compositions, and product presentation to establish a distinctive packaging aesthetic across different formats. Created cohesive packaging solutions that connect the brand’s identity with its premium positioning while maintaining visual consistency and product differentiation. The project combined luxury packaging aesthetics, brand communication, and commercial design to create a recognizable presence across the specialty coffee and beverage categories. Expertise: Luxury Packaging Design · Art Direction · Brand Identity · Beverage Packaging · Coffee Branding · Typography · FMCG Design · Visual Communication

  • Art Director
  • Brand Designer
  • Creative Director
  • +1
Brand Identity, Mascot Illustration & Packaging Design

Client: Mupkins — Food & Snacks / FMCG / United Kingdom Role: Brand Designer, Illustrator & Packaging Designer Developed the brand identity and packaging design for Mupkins, a UK-based cereal snack brand, combining distinctive visual storytelling with playful, character-driven branding. Designed an original logo and illustrated brand mascot, establishing a recognizable visual personality and cohesive graphic language. Created packaging designs integrating custom illustration, typography, color palettes, and clear information hierarchy to communicate the product’s character and appeal to consumers. Brought together branding, illustration, and packaging design to create a unified visual identity across the product’s presentation. The project demonstrates the integration of original character design and brand identity into consumer-facing packaging. Expertise: Brand Identity · Logo Design · Mascot Design · Character Illustration · Packaging Design · FMCG Branding · Typography · Visual Communication

  • Art Director
  • Brand Designer
  • Creative Director
  • +2
Brand Redesign, Packaging Design & Illustration

Client: Pearson Ranch Elk & Bison Jerky — Food & Snacks / FMCG Role: Senior Brand & Packaging Designer / Art Director Led a comprehensive brand and packaging redesign for Pearson Ranch, an American premium meat snack company specializing in elk, bison, and other jerky products. Conducted market and competitor research to identify opportunities for stronger brand differentiation and visual positioning within the meat snacks category. Developed an entirely new packaging aesthetic while preserving and expanding the brand’s original storytelling. Reimagined its illustrated characters, establishing a contemporary, cohesive visual language connecting the master brand with individual product identities. Designed a complete packaging system for 10 products, incorporating custom illustrations, typography, distinctive color coding, and carefully structured information hierarchy. Established a scalable brand architecture that maintained consistency across the product range while giving each product its own recognizable character and visual personality. The redesign elevated the brand’s visual positioning, creating a distinctive, modern, and unified packaging identity designed to compete within its market category. Expertise: Brand Strategy · Art Direction · Brand Redesign · Packaging Design · Custom Illustration · FMCG Branding · Consumer Goods · Visual Identity Systems

  • Art Director
  • Brand Designer
  • Creative Director
  • +2
Climate Tech Art Direction, Investor Presentations & Exhibition Design

Client: Summit Nanotech — Climate Technology / Lithium Extraction / Clean Energy Role: Senior Visual Designer & Art Director Developed sophisticated visual communication materials for Summit Nanotech, a Canadian climate technology company specializing in innovative lithium extraction solutions. Designed investor presentations, pitch decks, infographics, and corporate reports, translating complex scientific processes, technological innovations, and environmental benefits into clear, compelling visual narratives. Created presentation design systems that combined technical information, structured data, typography, and contemporary graphics to communicate effectively with investors, business partners, and industry stakeholders. Conceptualized and designed a large-scale exhibition booth, developing its visual direction, spatial layout, graphics, and overall brand presentation. The exhibition design received outstanding client feedback, with the booth described as one of the most professional presentations at the conference. The project combined information design, corporate storytelling, and environmental graphic design to communicate complex climate technology with clarity and visual impact. Expertise: Art Direction · Presentation Design · Investor Pitch Decks · Infographics · Information Design · Exhibition Design · Environmental Graphics · Climate Tech Communication

  • Art Director
  • Brand Designer
  • Creative Director
  • +2
Creative direction, brand Identity, E-commerce UX/UI Design

Client: Fornica / Prevent Group — Furniture & Interior Design Role: Brand Designer, Art Director & UX/UI Designer Developed the brand identity, visual communication system, and digital presence for Fornica, a furniture brand specializing in custom-sized furniture solutions. Created a distinctive visual language through branding, typography, color systems, and consistent graphic elements, establishing a cohesive identity across digital and marketing applications. Designed the UX/UI for the brand’s e-commerce website, focusing on intuitive navigation, product presentation, and a seamless shopping experience for customers seeking customized furniture. Conceptualized and designed advertising campaigns, translating the brand’s product offering and positioning into compelling visual communication. The project integrated brand development, digital product design, and advertising into a unified customer experience, connecting the brand’s identity with its online commercial platform. Expertise: Brand Identity · Art Direction · Creative Direction · E-commerce Design · UX/UI Design · Web Design · Advertising · Visual Communication Systems

  • Art Director
  • Brand Designer
  • Creative Director
UX/UI Design for an Event Marketplace Platform

Client: BTLBook — Event Technology / Online Marketplace Role: UX/UI Designer Designed the user experience and interface for BTLBook, a web platform connecting event organizers with service providers across the events and hospitality industry. Focused on creating a clear, intuitive digital experience for two distinct audiences: customers looking to organize events and businesses offering professional services. Developed user interface designs supporting the platform’s core marketplace experience, including service discovery, provider profiles, and communication between organizers and suppliers. The project combined UX thinking, interface design, and digital product communication to support a platform serving both private and corporate event organizers. Expertise: UX/UI Design · Web Application Design · Marketplace Design · User Experience · Information Architecture · Digital Product Design

  • Art Director
  • Brand Designer
  • UI Designer
  • +1
Rebranding Campaign & Creative Direction

Client: Merkur Insurance / Vienna Insurance Group Role: Creative Director, Art Director & Visual Designer Developed the creative direction, art direction, and visual design for the rebranding campaign introducing Premium Life, the new identity of Merkur Insurance. Created a distinctive campaign concept communicating the transition from the established insurance brand to its refreshed identity, while preserving brand recognition and customer trust. Developed the campaign’s visual language through bold color contrasts, layered compositions, lifestyle imagery, and a consistent graphic system connecting the former and new identities. Designed campaign key visuals and advertising materials communicating themes of health, well-being, active living, and a positive future. The project combined strategic brand communication, conceptual advertising, and visual storytelling to establish a recognizable direction for the brand’s new chapter. Expertise: Creative Direction · Art Direction · Rebranding Campaigns · Advertising Design · Brand Communication · Key Visual Design · Visual Storytelling

  • Ad Designer
  • Art Director
  • Brand Designer
  • +1
Brand Designer & Art Director - Pastry Brand / Hospitality

Client: Montana Cake — Bakery / Pastry Brand / Hospitality Role: Brand Designer & Art Director Developed the complete visual identity for Montana Cake, a pastry and dessert brand, creating a distinctive logo shaped around the idea of a cake and establishing the foundation of the brand’s visual personality. Designed the branding system, color palette, and visual communication language, building a cohesive identity that could work consistently across digital, print, packaging, and in-store applications. Conceptualized and designed advertising campaigns, display materials, social media ads, printed promotional campaigns, packaging, and branded merchandise. The project focused on translating the brand into a recognizable and appealing customer experience through elegant, memorable, and versatile visual communication. Expertise: Brand Identity · Logo Design · Art Direction · Packaging Design · Campaign Design · Social Media Design · Print Design · Merch Design · Visual Communication Systems

  • Ad Designer
  • Art Director
  • Brand Designer
  • +2
Art Direction & Advertising - Hospitality & Food Service

Client: Montana Restaurants / Montana Pizzeria — Hospitality & Food Service Role: Brand Designer & Art Director Developed a comprehensive visual identity and brand communication system for Montana Restaurants, combining branding, graphic design, creative direction, and advertising. Established a cohesive visual language, and developed packaging designs that connected the restaurant’s identity with its customer-facing experience. Conceptualized advertising campaigns and creative narratives, translating the brand’s personality into distinctive visual communication. Provided art direction for food and interior photography and video content, creating engaging promotional imagery that highlighted the restaurant’s atmosphere and culinary offering. The project brought together brand identity, packaging, advertising, and visual storytelling to create a recognizable and consistent brand experience. Expertise: Brand Identity · Art Direction · Creative Direction · Packaging Design · Advertising · Food Photography Art Direction · Hospitality Branding

  • Ad Designer
  • Art Director
  • Brand Designer
  • +1
Brand Identity & UX/UI Design for a Global Dance Platform

Client: Unite the Culture LLC — Event Technology / Entertainment / Street Dance Role: Senior Brand & UX/UI Designer Redesigned the brand identity and responsive web application for Unite the Culture, a global platform connecting street dance competition organizers and participants. Developed a contemporary logo and visual identity inspired by street dance culture, integrating the refreshed branding into the digital product experience. Redesigned the platform’s user interface for desktop and mobile, improving visual hierarchy, navigation, and consistency across different screen sizes. Created UX/UI concepts for event management, ticketing, competition registration, and event customization, focusing on intuitive workflows for organizers and participants. Developed wireframes, high-fidelity screen designs, and interactive prototypes to demonstrate user journeys and key application features. The project connected brand identity, user experience, and product design into a cohesive digital platform serving the international street dance community. Expertise: Brand Identity · Logo Design · UX/UI Design · Product Design · Responsive Web Design · Interactive Prototyping · Design Systems

  • Art Director
  • Brand Designer
  • Logo Designer
  • +2
Creative Direction, Branding & Integrated Campaigns

Company: Represent Communications — International Creative & Communications Agency Role: Creative Director Led creative direction and multidisciplinary design teams across four countries, developing brand identities, integrated advertising campaigns, visual communication systems, and creative concepts for corporate and institutional clients. Directed the creative process from initial brief and strategic concept development through art direction, design execution, and final production. Developed and presented creative pitches, brand strategies, and visual concepts, translating complex business objectives into distinctive and effective communication solutions. Created brand identities, campaign key visuals, digital and print advertising, corporate presentations, and scalable design systems. Developed the Represent Academy brand identity and visual communication system, establishing a cohesive design language across its applications. Collaborated with designers, strategists, account teams, and clients to maintain creative quality, brand consistency, and effective delivery across multiple markets. Expertise: Creative Direction · Art Direction · Brand Strategy · Brand Identity · Integrated Campaigns · Team Leadership · Advertising · Design Systems

  • Art Director
  • Brand Designer
  • Creative Director

Work experience· 6 roles

Senior Brand & Design Consultant — Carta · CartaMar 2022 – Jan 2023 · 11 mos

Redesigned and implemented a comprehensive visual identity system across corporate communications, marketing materials, and dozens of presentations.

Campaign Design Expert — Palantir Technologies · Palantir TechnologiesJan 2022 – Nov 2022 · 11 mos

Developed visual concepts, digital assets, and landing page designs for eight industry-specific B2B marketing campaigns.

Creative Director · Prevent GroupApr 2020 – Feb 2021 · 11 mos

Led brand development, creative direction, digital product design, and advertising across furniture, technology, yachting, and consumer businesses.

Creative Director · Represent CommunicationsJan 2020 – May 2020 · 5 mos
Senior Art Director · Mita GroupFeb 2014 – Mar 2020 · 6 yrs 2 mos
Senior Brand Designer & Art Director — Independent / Toptal projects · ToptalFeb 2014 – Present · 12 yrs 10 mos

Education

Design · Art Academy1996 – 2013

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