Brand Creation, Naming, Packaging Design & Art Direction

Client: Zeraa Agriculture — Food & FMCG / UAE

Role: Brand Strategist, Creative Director & Packaging Designer

Developed KULIN, a food brand, from the ground up, leading the entire creative process from brand naming and identity development to packaging design and launch advertising.

Created the brand name, original logo, visual identity, typography, color system, and distinctive graphic language, establishing a cohesive and recognizable brand personality.

Conceptualized and designed product labels and packaging, combining visual storytelling, information hierarchy, and commercial appeal into a consistent packaging system.

Developed the creative concept, art direction, and visual assets for the brand’s launch advertising campaign, ensuring continuity between product packaging and marketing communication.

The project brought together brand creation, packaging design, and integrated advertising into a unified brand experience, from initial concept to market introduction.

Expertise: Brand Naming · Brand Strategy · Creative Direction · Art Direction · Brand Identity · Packaging Design · FMCG Branding · Advertising Campaigns · Visual Communication