Creative direction, brand Identity, E-commerce UX/UI Design

Client: Fornica / Prevent Group — Furniture & Interior Design

Role: Brand Designer, Art Director & UX/UI Designer

Developed the brand identity, visual communication system, and digital presence for Fornica, a furniture brand specializing in custom-sized furniture solutions.

Created a distinctive visual language through branding, typography, color systems, and consistent graphic elements, establishing a cohesive identity across digital and marketing applications.

Designed the UX/UI for the brand’s e-commerce website, focusing on intuitive navigation, product presentation, and a seamless shopping experience for customers seeking customized furniture.

Conceptualized and designed advertising campaigns, translating the brand’s product offering and positioning into compelling visual communication.

The project integrated brand development, digital product design, and advertising into a unified customer experience, connecting the brand’s identity with its online commercial platform.

Expertise: Brand Identity · Art Direction · Creative Direction · E-commerce Design · UX/UI Design · Web Design · Advertising · Visual Communication Systems