Brand Identity, Mascot Illustration & Packaging Design

Client: Mupkins — Food & Snacks / FMCG / United Kingdom

Role: Brand Designer, Illustrator & Packaging Designer

Developed the brand identity and packaging design for Mupkins, a UK-based cereal snack brand, combining distinctive visual storytelling with playful, character-driven branding.

Designed an original logo and illustrated brand mascot, establishing a recognizable visual personality and cohesive graphic language.

Created packaging designs integrating custom illustration, typography, color palettes, and clear information hierarchy to communicate the product’s character and appeal to consumers.

Brought together branding, illustration, and packaging design to create a unified visual identity across the product’s presentation.

The project demonstrates the integration of original character design and brand identity into consumer-facing packaging.

Expertise: Brand Identity · Logo Design · Mascot Design · Character Illustration · Packaging Design · FMCG Branding · Typography · Visual Communication