Brand Redesign, Packaging Design & Illustration

Client: Pearson Ranch Elk & Bison Jerky — Food & Snacks / FMCG

Role: Senior Brand & Packaging Designer / Art Director

Led a comprehensive brand and packaging redesign for Pearson Ranch, an American premium meat snack company specializing in elk, bison, and other jerky products.

Conducted market and competitor research to identify opportunities for stronger brand differentiation and visual positioning within the meat snacks category.

Developed an entirely new packaging aesthetic while preserving and expanding the brand’s original storytelling. Reimagined its illustrated characters, establishing a contemporary, cohesive visual language connecting the master brand with individual product identities.

Designed a complete packaging system for 10 products, incorporating custom illustrations, typography, distinctive color coding, and carefully structured information hierarchy.

Established a scalable brand architecture that maintained consistency across the product range while giving each product its own recognizable character and visual personality.

The redesign elevated the brand’s visual positioning, creating a distinctive, modern, and unified packaging identity designed to compete within its market category.

Expertise: Brand Strategy · Art Direction · Brand Redesign · Packaging Design · Custom Illustration · FMCG Branding · Consumer Goods · Visual Identity Systems