Brand Identity & UX/UI Design for a Global Dance Platform

Client: Unite the Culture LLC — Event Technology / Entertainment / Street Dance

Role: Senior Brand & UX/UI Designer

Redesigned the brand identity and responsive web application for Unite the Culture, a global platform connecting street dance competition organizers and participants.

Developed a contemporary logo and visual identity inspired by street dance culture, integrating the refreshed branding into the digital product experience.

Redesigned the platform’s user interface for desktop and mobile, improving visual hierarchy, navigation, and consistency across different screen sizes.

Created UX/UI concepts for event management, ticketing, competition registration, and event customization, focusing on intuitive workflows for organizers and participants.

Developed wireframes, high-fidelity screen designs, and interactive prototypes to demonstrate user journeys and key application features.

The project connected brand identity, user experience, and product design into a cohesive digital platform serving the international street dance community.

Expertise: Brand Identity · Logo Design · UX/UI Design · Product Design · Responsive Web Design · Interactive Prototyping · Design Systems