I am Hira Ashraf, a digital and UI/UX designer with 8+ years of experience delivering brand-led, digital, and marketing design solutions for agencies and international companies. I thrive in cross-functional, international environments, translating brand strategy and business goals into clear, scalable creative outputs across digital and physical touchpoints. My strengths include brand identity systems, UI design, and campaign visuals, from concept to delivery. I enjoy collaborating with strategy, product, and marketing teams to create cohesive experiences that drive engagement and results.…

Hira Ashraf

I am Hira Ashraf, a digital and UI/UX designer with 8+ years of experience delivering brand-led, digital, and marketing design solutions for agencies and international companies. I thrive in cross-functional, international environments, translating brand strategy and business goals into clear, scalable creative outputs across digital and physical touchpoints. My strengths include brand identity systems, UI design, and campaign visuals, from concept to delivery. I enjoy collaborating with strategy, product, and marketing teams to create cohesive experiences that drive engagement and results.…

Available to hire

I am Hira Ashraf, a digital and UI/UX designer with 8+ years of experience delivering brand-led, digital, and marketing design solutions for agencies and international companies. I thrive in cross-functional, international environments, translating brand strategy and business goals into clear, scalable creative outputs across digital and physical touchpoints.

My strengths include brand identity systems, UI design, and campaign visuals, from concept to delivery. I enjoy collaborating with strategy, product, and marketing teams to create cohesive experiences that drive engagement and results.

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Language

Urdu
Fluent
English
Fluent
Korean
Intermediate

Work Experience

Digital Marketing Strategist at Upthink
August 1, 2023 - April 15, 2025
Developed and executed comprehensive digital marketing strategies to boost brand awareness, engagement, and lead generation in B2B markets. Led cold calling campaigns to identify opportunities and nurture leads, achieving a 15% conversion rate increase. Collaborated with sales to align marketing content with B2B objectives and drove cross-channel distribution for maximum reach. Analyzed content performance with Google Analytics and HubSpot to refine strategies and improve traffic, engagement, and conversions. Created visually engaging content (graphics, videos, infographics) to support campaigns and drive user engagement.
Creative Director at Wrappz.com
July 1, 2020 - February 1, 2022
Led creative direction for B2B digital advertising campaigns, generating new business and retaining key clients through innovative visual content. Managed digital marketing efforts, including social media strategies and website optimization, contributing to a 10% increase in conversion rates within three months. Developed targeted B2B marketing materials to position the brand in a competitive market and contributed to a 25% increase in lead generation. Coordinated with sales teams to optimize marketing collateral for B2B outreach, including cold calling scripts, email templates, and presentation decks.
Senior Graphic Designer at WebsCare
September 1, 2018 - July 1, 2023
Created and implemented marketing collateral for digital campaigns, collaborating closely with the marketing and sales teams to align creative outputs with business goals. Provided design solutions for B2B clients, translating complex ideas into visual content that enhanced customer understanding and engagement. Led brainstorming sessions and creative pitches, securing new clients and expanding business opportunities through tailored marketing strategies. Managed multiple projects simultaneously, consistently meeting deadlines and exceeding client expectations. Utilized advanced design tools and software to create innovative visual solutions, keeping the team updated on the latest trends and technologies. Collaborated with clients, stakeholders, and cross-functional teams to develop design solutions aligned with project objectives.
Digital Designer / UI & Brand Designer at Dentsu Creative
September 1, 2015 - January 1, 2026
Contributed to integrated creative delivery within a global agency, supporting multiple client workstreams across digital, UI, and marketing channels. Improved visual consistency and reduced design iteration cycles by ~20%. Collaborated with strategy, account, and client teams on Kintone to translate brand objectives into executable design outputs, accelerating approval timelines. Maintained hands-on involvement from concept to final delivery to ensure high-quality, brand-aligned execution across all assets.
Digital Brand Designer at Beautech Germany
December 1, 2024 - August 1, 2025
Planned a full-scale rebranding initiative for a Germany-based beauty technology company preparing for international expansion. Redefined brand positioning, visual identity, and communication standards. Designed a cohesive brand system covering social media, marketing collateral, and digital assets, improving brand consistency across platforms by 40%+. Developed social media and campaign creatives that increased engagement and visibility across international markets. Delivered scalable design frameworks that reduced content production time and improved cross-team alignment.

Education

Masters in Information Technology at University of Kuala Lumpur
January 11, 2030 - August 1, 2025
BS in Software Engineering at University of Sargodha
January 11, 2030 - January 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Education, Retail, Energy & Utilities, Wholesale & Distribution
    uniE621 Social Media Designs
    I help brands grow with strategic, scroll-stopping content designed to attract, engage, and convert. From viral reel concepts to full content planning, I combine bold hooks, storytelling, and clear buying triggers to turn views into real results. My approach focuses on building trust, consistency, and long-term brand authority. graphicdesigner logo photo branding illustrator webdesigner designer socialmedia instagrampost socialmediaposts…
    uniE621 Branding and Logo Design
    This project showcases a collection of logo designs and branding work created for various businesses across different industries. Each logo was designed with a strong focus on brand identity, clarity, and visual consistency, ensuring the designs are memorable, scalable, and aligned with each brand’s values. The work includes logo concepts, brand marks, typography selection, color systems, and branding elements compiled into a single PDF for easy review. This collection highlights my ability to create professional branding solutions that help businesses establish a strong and recognizable visual presence. graphicdesigner illustrator logo webdesigner designer branding photo…
    uniE621 Lumina - Skincare Branding
    We developed a complete brand identity and packaging system for Lumina, a modern skincare brand rooted in purity, balance, and effortless luxury. Lumina embodies calm confidence and natural radiance, designed for individuals who value clean beauty, simplicity, and mindful self-care. The visual identity reflects a warm, minimal, and refined aesthetic. Soft neutral tones, gentle contrasts, and tactile materials create a sense of serenity and trust. The packaging design emphasizes clarity and elegance, allowing the products to feel both premium and approachable, while highlighting Lumina’s focus on high-quality, skin-loving ingredients. The logo is crafted with timeless minimalist typography, expressing sophistication without excess. Its clean letterforms and balanced spacing convey clarity, purity, and modern beauty — perfectly aligning with Lumina’s philosophy of understated luxury and everyday wellness. Lumina positions itself as a premium yet natural skincare brand, offering thoughtfully designed products that seamlessly integrate into modern lifestyles, promoting calm rituals, healthy skin, and quiet confidence. https://www.behance.net/gallery/231959665/Lumina-Skincare-Branding…
    uniE621 Crumb & Brew Cafe Branding
    Crumb & Brew is a community-driven coffee shop concept designed around the idea of slowing down and enjoying small, everyday moments. The brand offers honest coffee, fresh cookies, and a warm, welcoming space for students, freelancers, and weekend visitors. branding webdesigner designer illustrator graphicdesigner logo…