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I'm Hira Ashraf, a digital and UI/UX designer focused on brand identity, UI systems, and campaign design. I collaborate with international teams to translate brand strategy into clear, scalable creative outputs across digital and physical touchpoints. With more than eight years in global agency environments, I deliver brand-aligned concepts from concept to delivery, driving consistency and impact across websites, campaigns, events, and social media.…I'm Hira Ashraf, a digital and UI/UX designer focused on brand identity, UI systems, and campaign design. I collaborate with international teams to translate brand strategy into clear, scalable creative outputs across digital and physical touchpoints. With more than eight years in global agency environments, I deliver brand-aligned concepts from concept to delivery, driving consistency and impact across websites, campaigns, events, and social media.

Hira Ashraf

Graphic Designer, Web Designer, Designer, +4

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I'm Hira Ashraf, a digital and UI/UX designer focused on brand identity, UI systems, and campaign design. I collaborate with international teams to translate brand strategy into clear, scalable creative outputs across digital and physical touchpoints. With more than eight years in global agency environments, I deliver brand-aligned concepts from concept to delivery, driving consistency and impact across websites, campaigns, events, and social media.…I'm Hira Ashraf, a digital and UI/UX designer focused on brand identity, UI systems, and campaign design. I collaborate with international teams to translate brand strategy into clear, scalable creative outputs across digital and physical touchpoints. With more than eight years in global agency environments, I deliver brand-aligned concepts from concept to delivery, driving consistency and impact across websites, campaigns, events, and social media.

Available to hire

I’m Hira Ashraf, a digital and UI/UX designer focused on brand identity, UI systems, and campaign design. I collaborate with international teams to translate brand strategy into clear, scalable creative outputs across digital and physical touchpoints.

With more than eight years in global agency environments, I deliver brand-aligned concepts from concept to delivery, driving consistency and impact across websites, campaigns, events, and social media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Urdu

Fluent

English

Fluent

Korean

Intermediate

Work Experience

Digital Marketing Strategist at Upthink

August 1, 2023 - Present

Developed and executed comprehensive digital marketing strategies to boost brand awareness, engagement, and lead generation in B2B markets. Led cold calling campaigns to identify opportunities and nurture leads, achieving a 15% conversion rate increase. Collaborated with sales to align marketing content with B2B objectives and drove cross-channel distribution for maximum reach. Analyzed content performance with Google Analytics and HubSpot to refine strategies and improve traffic, engagement, and conversions. Created visually engaging content (graphics, videos, infographics) to support campaigns and drive user engagement.

Creative Director at Wrappz.com

July 1, 2020 - February 1, 2022

Led creative direction for B2B digital advertising campaigns, generating new business and retaining key clients through innovative visual content. Managed digital marketing efforts, including social media strategies and website optimization, contributing to a 10% increase in conversion rates within three months. Developed targeted B2B marketing materials to position the brand in a competitive market and contributed to a 25% increase in lead generation. Coordinated with sales teams to optimize marketing collateral for B2B outreach, including cold calling scripts, email templates, and presentation decks.

Senior Graphic Designer at WebsCare

September 1, 2018 - July 1, 2023

Created and implemented marketing collateral for digital campaigns, collaborating closely with the marketing and sales teams to align creative outputs with business goals. Provided design solutions for B2B clients, translating complex ideas into visual content that enhanced customer understanding and engagement. Led brainstorming sessions and creative pitches, securing new clients and expanding business opportunities through tailored marketing strategies. Managed multiple projects simultaneously, consistently meeting deadlines and exceeding client expectations. Utilized advanced design tools and software to create innovative visual solutions, keeping the team updated on the latest trends and technologies. Collaborated with clients, stakeholders, and cross-functional teams to develop design solutions aligned with project objectives.

Digital Designer / UI & Brand Designer at Dentsu Creative

September 1, 2015 - January 1, 2026

Contributed to integrated creative delivery within a global agency, supporting multiple client workstreams across digital, UI, and marketing channels. Improved visual consistency and reduced design iteration cycles by ~20%. Collaborated with strategy, account, and client teams on Kintone to translate brand objectives into executable design outputs, accelerating approval timelines. Maintained hands-on involvement from concept to final delivery to ensure high-quality, brand-aligned execution across all assets.

Digital Brand Designer at Beautech Germany

December 1, 2024 - August 1, 2025

Planned a full-scale rebranding initiative for a Germany-based beauty technology company preparing for international expansion. Redefined brand positioning, visual identity, and communication standards. Designed a cohesive brand system covering social media, marketing collateral, and digital assets, improving brand consistency across platforms by 40%+. Developed social media and campaign creatives that increased engagement and visibility across international markets. Delivered scalable design frameworks that reduced content production time and improved cross-team alignment.

Digital Marketing Strategist & Designer at Upthink

August 1, 2023 - July 1, 2025

Planned and executed digital marketing creatives aligned with brand strategy, contributing to measurable increases in engagement and lead generation. Produced campaign visuals, social media content, and promotional assets across multiple platforms. Used insights from Google Analytics and HubSpot to refine creative direction, improving campaign performance by approximately 15–25%. Collaborated with marketing, strategy, and operations teams to align creative execution with business objectives.

Creative Director at WebsCare

September 1, 2018 - July 1, 2023

Supported international and B2B clients across branding, digital, and marketing projects over a long-term engagement. Led end-to-end creative execution across branding, websites, UI, and marketing assets, reducing revision cycles by ~25% through clearer design systems and alignment. Created logos, visual systems, social media creatives, email templates, and digital campaign assets used across multiple client platforms. Applied UI/UX principles to improve clarity, usability, and consistency across digital touchpoints, reducing revision cycles. Presented design concepts to clients and internal teams, contributing to repeat engagements and long-term client retention. Partnered closely with developers, account teams, and stakeholders to ensure creative intent was maintained from concept through final delivery, reducing post-handoff issues.