I am an independent Design and Art Director based in London, working across design, art direction and visual storytelling. My practice explores the relationship between form, perception and emotion, shaped by influences from eastern philosophy, psychology, photography and the arts. Photography was my entry point into visual communication and remains central to how I approach image-making, meaning and atmosphere. Growing up in a family of three generations of jewellers also instilled in me a deep appreciation for craftsmanship, precision and material sensitivity. Alongside my creative practice, my training in classical Ayurvedic Medicine informs a holistic approach to observation, balance and systemic thinking.…I am an independent Design and Art Director based in London, working across design, art direction and visual storytelling. My practice explores the relationship between form, perception and emotion, shaped by influences from eastern philosophy, psychology, photography and the arts. Photography was my entry point into visual communication and remains central to how I approach image-making, meaning and atmosphere. Growing up in a family of three generations of jewellers also instilled in me a deep appreciation for craftsmanship, precision and material sensitivity. Alongside my creative practice, my training in classical Ayurvedic Medicine informs a holistic approach to observation, balance and systemic thinking.WWWW…