I’m a product-focused UI/UX designer dedicated to creating intuitive, accessible digital experiences across mobile, web, and SaaS. I specialize in UX research, journey mapping, interaction design, and high-fidelity prototyping, and I build scalable design systems that grow with your product. I thrive in Agile teams, collaborating closely with product managers, engineers, and stakeholders to translate complex problems into elegant, user-centered solutions.
Based in Canada and currently pursuing a Diploma in Business Information Technology at Red River College Polytechnic (expected December 2025), I bring hands-on co-op experience from ACE Project Space and frontline customer service experience from Walmart. These roles have sharpened my ability to translate real-world user needs into actionable design decisions in fast-paced environments.
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Project Overview:
The City of Winnipeg’s website is the main hub for residents, businesses, and visitors to access city services and information. The homepage was outdated, cluttered, and hard to navigate, causing poor engagement and frustration. The redesign aimed to improve usability and accessibility, streamline navigation, and modernize the visual design while reflecting a trustworthy civic identity.
Challenges:
Too many sections, creating information overload.
Weak visual hierarchy burying critical services and CTAs.
Accessibility gaps preventing compliance with WCAG standards.
Poor mobile responsiveness.
Research & Insights:
Surveys and interviews revealed users needed fast access to services like permits, transit, and city updates.
Analytics highlighted high bounce rates on key pages.
Benchmarking showed other city sites with better navigation and clarity.
Nearly 60% of users accessed the site on mobile, emphasizing responsive design.
Design Approach:
Information Architecture: Grouped content into Services, News, City Info, Quick Links; introduced mega-menu and sticky header.
Wireframes & Prototypes: Low-fidelity wireframes and interactive Figma prototypes to test flows.
Visual Design: Clean modern look, civic-friendly palette, bold typography, and strategic icons.
Mobile Optimization: Responsive layouts, collapsible menus, and prioritized content above the fold.
Outcome:
Simplified navigation, faster access to services.
WCAG 2.1 compliant for inclusivity.
Modern, approachable visual identity.
80% of test users reported improved usability and satisfaction.
Eco-Cart is a modern e-commerce mobile app focused on sustainable shopping. The goal of this project was to design a clean, intuitive, and conversion-focused shopping experience while maintaining a fresh, eco-friendly brand identity.
The redesign aimed to:
Create a simple, user-friendly browsing and checkout flow.
Improve product discovery with better categorization and visual hierarchy.
Use modern UI patterns, bold typography, and consistent spacing for clarity.
Build a smooth cart and account experience with minimal steps to reduce drop-offs.
Keep the interface lightweight, accessible, and aligned with green branding aesthetics.
I designed six key screens: Homepage, Categories, Product Details, Cart, Profile, and Account Settings. User research helped identify the need for clearer product information and faster checkout. Wireframes were developed, refined into high-fidelity Figma designs, and tested with users for flow and usability. The final design increased visual clarity, reduced friction, and supported a more enjoyable, eco-conscious shopping experience.
Additional Details:
A complete design system was created to ensure consistency across all six screens. Usability testing showed improved task completion and better engagement with sustainable product suggestions.
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