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I'm Matthew Johnson, a detail-oriented art director and graphic designer with 18 years of experience shaping impactful visual experiences across advertising, marketing materials, websites, and more. I specialize in building cohesive brand identities and production design for esports, events, and marketing campaigns, collaborating closely with cross-functional teams to deliver consistent, high-quality visuals. Based in Newark, Delaware, I’ve led brand development for Nerd Street and Localhost, created comprehensive style guides, and produced broadcast graphics for tournaments and live shows. My portfolio includes 20+ tournament brands and a breadth of logos, branding, print, and digital work for clients in sports, technology, jewelry, medical services, and beyond. I thrive on teamwork, mentorship, and turning complex ideas into clear, compelling visuals.…I'm Matthew Johnson, a detail-oriented art director and graphic designer with 18 years of experience shaping impactful visual experiences across advertising, marketing materials, websites, and more. I specialize in building cohesive brand identities and production design for esports, events, and marketing campaigns, collaborating closely with cross-functional teams to deliver consistent, high-quality visuals. Based in Newark, Delaware, I’ve led brand development for Nerd Street and Localhost, created comprehensive style guides, and produced broadcast graphics for tournaments and live shows. My portfolio includes 20+ tournament brands and a breadth of logos, branding, print, and digital work for clients in sports, technology, jewelry, medical services, and beyond. I thrive on teamwork, mentorship, and turning complex ideas into clear, compelling visuals.

Matthew Johnson

Art Director, Graphic Designer, Designer, +2

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I'm Matthew Johnson, a detail-oriented art director and graphic designer with 18 years of experience shaping impactful visual experiences across advertising, marketing materials, websites, and more. I specialize in building cohesive brand identities and production design for esports, events, and marketing campaigns, collaborating closely with cross-functional teams to deliver consistent, high-quality visuals. Based in Newark, Delaware, I’ve led brand development for Nerd Street and Localhost, created comprehensive style guides, and produced broadcast graphics for tournaments and live shows. My portfolio includes 20+ tournament brands and a breadth of logos, branding, print, and digital work for clients in sports, technology, jewelry, medical services, and beyond. I thrive on teamwork, mentorship, and turning complex ideas into clear, compelling visuals.…I'm Matthew Johnson, a detail-oriented art director and graphic designer with 18 years of experience shaping impactful visual experiences across advertising, marketing materials, websites, and more. I specialize in building cohesive brand identities and production design for esports, events, and marketing campaigns, collaborating closely with cross-functional teams to deliver consistent, high-quality visuals. Based in Newark, Delaware, I’ve led brand development for Nerd Street and Localhost, created comprehensive style guides, and produced broadcast graphics for tournaments and live shows. My portfolio includes 20+ tournament brands and a breadth of logos, branding, print, and digital work for clients in sports, technology, jewelry, medical services, and beyond. I thrive on teamwork, mentorship, and turning complex ideas into clear, compelling visuals.

Available to hire

I’m Matthew Johnson, a detail-oriented art director and graphic designer with 18 years of experience shaping impactful visual experiences across advertising, marketing materials, websites, and more. I specialize in building cohesive brand identities and production design for esports, events, and marketing campaigns, collaborating closely with cross-functional teams to deliver consistent, high-quality visuals.

Based in Newark, Delaware, I’ve led brand development for Nerd Street and Localhost, created comprehensive style guides, and produced broadcast graphics for tournaments and live shows. My portfolio includes 20+ tournament brands and a breadth of logos, branding, print, and digital work for clients in sports, technology, jewelry, medical services, and beyond. I thrive on teamwork, mentorship, and turning complex ideas into clear, compelling visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Art Director at Nerd Street

January 1, 2018 - January 1, 2026

Created and developed the Nerd Street and Localhost brand identities. Develop and implement full style guides and marketing assets used throughout the company and by third parties. Collaborated with FKB to create the look and feel of all Localhost venues. Created broadcast designs for tournaments, shows, and videos. Created 20+ tournament brands used for numerous game titles.

Senior Graphic Designer at hibu

January 1, 2010 - January 1, 2016

Built and curated websites for high priority accounts. Performed and administered design review sessions with the escalations team to maintain quality and consistency in all design projects. Developed and managed new training programs for designers company-wide. Achieved promotion as the first Senior Designer for websites in company’s long history.

Freelance Graphic Designer at Freelance

January 1, 2010 - Present

Logos, branding, websites, and print material. Worked on a wide variety of freelance projects across multiple industries that include sports, esports, jewelry, medical services.

Graphic Design Intern at Philadelphia 76ers

January 1, 2008 - January 1, 2010

Supporting the design team with marketing materials, presentations, and digital assets for the organization.