I'm a Public Relations expert with more than 15 years of experience in PR, brand communication, content creation, media planning, and relations across NGO and retail industries. I am skilled in planning, development, implementation, managing and evaluation of integrated communications strategies and campaigns that increase brand awareness.

Dessislava Raitcheva

I'm a Public Relations expert with more than 15 years of experience in PR, brand communication, content creation, media planning, and relations across NGO and retail industries. I am skilled in planning, development, implementation, managing and evaluation of integrated communications strategies and campaigns that increase brand awareness.

Available to hire

I’m a Public Relations expert with more than 15 years of experience in PR, brand communication, content creation, media planning, and relations across NGO and retail industries.

I am skilled in planning, development, implementation, managing and evaluation of integrated communications strategies and campaigns that increase brand awareness.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Advanced
Bulgarian
Fluent

Work Experience

Communications and Social Media Expert at SoftUni BUDITEL
August 1, 2025 - September 25, 2025
Development and execution of PR strategies and communications campaigns for SoftUni BUDITEL; Managing media relations; Content creation – writing articles, updates, and storytelling content for the school’s WordPress website; Maintaining a steady and engaging digital presence; Newsletter production – creating, designing, and distributing the school’s monthly MailChimp newsletter to engage students, parents, and partners.
Communications and Social Media Expert at Media Literacy Coalition, Sofia
May 1, 2025 - September 25, 2025
Development and execution of Coalition’s PR strategies and activities; Digital content and social media – creating content for WordPress website, writing daily updates and articles; photo editing; Managing Coalition social media presence - writing daily posts, creating visuals and ad campaigns, developing, and executing social media strategies. Creation of MLC’s monthly newsletter on MailChimp. Tracking and reporting on KPIs including social media reach, engagement, and web traffic.
Freelance PR consultant at Speyside Group (Corporate Affairs and Public Policy)
May 1, 2024 - September 25, 2025
Consulting services to Speyside Group’s client in the agriculture sector, focusing on their PR strategy for Bulgarian market (media selection, media relations, preparing press releases).
Communications and Social Media Expert at Council of Women In Business in Bulgaria, Sofia
August 1, 2024 - September 25, 2025
PR and social media expert - Planning, development and implementation of Council’s PR strategies, campaigns, and activities; Planned and implemented Global Women Leaders Forum 2023 communications strategy; Digital content and social media – creating content for WordPress website, writing daily updates, articles and press releases, photo editing; Creation of CWBB’s monthly newsletter on Brevo. Managing all aspects of Council’s social media presence - writing daily posts, creating ads and visuals, developing, and executing social media strategies.
Fortissimo Fest – PR & Media at Fortissimo Fest
December 31, 2011 - September 25, 2025
Planning and implementation of media strategy for the classical music festival (2nd edition, 2011).
Communications and Social Media Expert at SoftUni BUDITEL
August 1, 2025 - September 25, 2025
Development and execution of PR strategies and campaigns; managing media relations; content creation for the school’s WordPress website; maintaining a steady digital presence; newsletter production via MailChimp.
Communications and Social Media Expert at Media Literacy Coalition, Sofia
May 1, 2025 - September 25, 2025
Development and execution of PR strategies and activities; digital content and social media; WordPress updates; photo editing; managing coalition social media presence, posts, visuals, ad campaigns; creation of monthly newsletter on MailChimp; KPI tracking.
Freelance PR consultant at Speyside Group (Corporate Affairs and Public Policy)
May 1, 2024 - September 25, 2025
Consulting services to Bulgarian market client focusing on PR strategy (media selection, media relations, press releases).
Communications and Social Media Expert at Council of Women In Business in Bulgaria, Sofia
August 1, 2024 - September 25, 2025
PR planning and implementation; campaigns; Global Women Leaders Forum 2023 communications; digital content for WordPress; daily updates and press releases; photo editing; social media ads; monthly newsletter on Brevo.
Public Relations Expert at SoftUni BUDITEL
August 1, 2025 - September 25, 2025
Development and execution of PR strategies and campaigns; managing media relations; content creation – writing articles, updates, and storytelling content for the school’s WordPress website; maintaining a steady and engaging digital presence; newsletter production – creating, designing, and distributing the school’s monthly MailChimp newsletter to engage students, parents, and partners.
Public Relations Expert at Media Literacy Coalition, Sofia
May 1, 2025 - September 25, 2025
Development and execution of Coalition’s PR strategies and activities; digital content and social media – creating content for WordPress website, writing daily updates and articles; photo editing; managing Coalition social media presence - writing daily posts, creating visuals and ad campaigns, developing, and executing social media strategies. Creation of MLC’s monthly newsletter on MailChimp. Tracking and reporting on KPIs including social media reach, engagement, and web traffic.
Freelance PR consultant at Speyside Group
May 1, 2024 - September 25, 2025
Consulting services to Speyside Group’s client in the agriculture sector, focusing on their PR strategy for Bulgarian market (media selection, media relations, preparing press releases).

Education

Non-Profit Academy at European Liberal Forum - Liberal Communicators Network
May 1, 2024 - June 1, 2024
Digital Marketing Fundamentals Program at SoftUni Digital
January 11, 2030 - September 25, 2025
Master of Arts in Public Relations at Sofia University “St. Kliment Ohridski”, Department of Journalism and Mass Communication
January 11, 2030 - September 25, 2025
Bachelor of Arts in Journalism at Sofia University “St. Kliment Ohridski”, Department of Journalism and Mass Communication
January 11, 2030 - September 25, 2025
Cambridge FCE – AVO at Cambridge
January 11, 2030 - September 25, 2025
Master of Arts in Public Relations at Sofia University “St. Kliment Ohridski”
January 11, 2030 - September 25, 2025
Bachelor of Arts in Journalism at Sofia University “St. Kliment Ohridski”
January 11, 2030 - September 25, 2025
Non-Profit Academy Program at European Liberal Forum - Liberal Communicators Network Non-Profit Academy
May 1, 2024 - June 30, 2024
Digital Marketing Fundamentals Program at SoftUni Digital
January 11, 2030 - September 25, 2025
Certificate – Cambridge FCE at Cambridge FCE – AVO, Sofia
January 11, 2030 - September 25, 2025
Master of Arts Degree in Public Relations at Sofia University “St. Kliment Ohridski”, Department of Journalism and Mass Communication
January 11, 2030 - September 25, 2025
Bachelor of Arts Degree in Journalism at Sofia University “St. Kliment Ohridski”, Department of Journalism
January 11, 2030 - September 25, 2025
Non-Profit Academy at European Liberal Forum - Liberal Communicators Network Non-Profit Academy
May 1, 2024 - June 1, 2024
Digital Marketing Fundamentals Program at SoftUni Digital
January 11, 2030 - September 25, 2025

Qualifications

Cambridge FCE – AVO
January 11, 2030 - September 25, 2025
Non-Profit Academy (European Liberal Forum - Liberal Communicators Network)
May 1, 2024 - June 1, 2024
Cambridge FCE Certificate
January 11, 2030 - September 25, 2025
Non-Profit Academy Program Certificate
May 1, 2024 - June 30, 2024
Digital Marketing Fundamentals Program Certificate
January 11, 2030 - September 25, 2025
Master of Arts in Public Relations
January 11, 2030 - September 25, 2025
Bachelor of Arts in Journalism
January 11, 2030 - September 25, 2025
Cambridge English: First (FCE)
January 11, 2030 - September 25, 2025
European Liberal Forum - Liberal Communicators Network Non-Profit Academy
May 1, 2024 - June 1, 2024

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Retail