Available to hire
Hi, I’m Deva Shinh, a marketing professional and educator with a BA (Hons) in Marketing, Advertising and Public Relations. I’ve spent years teaching marketing and business topics and have hands-on experience as a brand manager, marketing consultant and trainer across a range of industries. I’m passionate about helping learners and businesses grow through practical, results-driven approaches.
I specialise in SEO, digital campaigns, WordPress, Google Analytics and Google My Business, and I enjoy delivering impactful training and strategic marketing guidance. I’m multilingual and enjoy collaborating with teams across sectors to translate ideas into measurable outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Panjabi, Punjabi
Fluent
Hindi
Advanced
Work Experience
University Lecturer at Nottingham Trent University
September 1, 2022 - November 7, 2025Conduct lectures and seminars for Marketing and Business courses across A level & BTEC; Lecturer in Fundamentals of Marketing, Principles of Marketing, Digital Customer Experience and more; Advising and mentoring students on academic and career goals.
Marketing Lecturer at Bayswater College
September 1, 2022 - November 7, 2025Designing and delivering Digital Marketing, International Business & Luxury Brand Management courses to students; Developing lesson plans that align with curriculum standards and engage students.
Marketing Trainer at Self-Employed / Freelance
September 1, 2019 - November 7, 2025Designing and delivering training courses to businesses and individuals, on a face to face or online environment; Courses include GA4, SEO, Social Media, Google Tag Manager, Content Marketing and more.
Business & Marketing Teacher at West Herts College
July 1, 2024 - July 1, 2024Designing and delivering National Business and Marketing courses to students; Developing lesson plans that align with curriculum standards and engage students; Mentoring and supporting students for exams and career opportunities.
Marketing Freelancer/Consultant at Self-Employed
September 1, 2019 - November 7, 2025Supporting multiple businesses with their marketing strategies across multiple markets & industries; Website optimisation, SEO, Social media campaigns, customer reviews templates, Email Campaigns; Advertising strategies across Facebook, Instagram, Google, Bing as needed.
Marketing Manager at Franchise Brands/Metro Rod
July 1, 2019 - July 1, 2019Managing and training 41 franchise businesses on how to implement a marketing and sales structure; Digital marketing, brand marketing, local marketing; Website usage and SEO training; Creating training modules.
Brand Manager, Dettol at Reckitt Benckiser
December 1, 2017 - December 1, 2017Responsible for driving a £26M P&L portfolio including Washing Machine Cleaner, Soaps, On the Go and Brown Liquid; Collaboration with Grocery Mults, Ecommerce & Emerging Channels; Lead on NPD projects with R&D, Sales, Finance & Supply; 10 new SKUs launched in 2018; Managed £4.4m media budget with uplifts 130%–350%.
National Accounts: Wilkinson / Emerging Channels at Reckitt Benckiser
January 1, 2016 - January 1, 2016Built client relationships with four buyers across categories & brands; Managed Healthcare & Personal Care P&L (£13m), representing +180 SKUs; Implemented optimized promotion plans & strategy, leading to NR growth.
Territory Manager at Reckitt Benckiser – Birmingham, West Midlands
January 1, 2015 - January 1, 2015Created and maintained relationships with 130+ independent pharmacies; developed local market strategies to drive growth.
Marketing Manager at Da Vinci Creative Textiles
January 1, 2014 - January 1, 2014Led marketing efforts for textile creative business; developed campaigns and brand initiatives.
Marketing Manager at ITC Business Solutions
January 1, 2013 - January 1, 2013Managed marketing activities for ITC Business Solutions; supported growth and client acquisition.
Marketing Intern at National Express
January 1, 2012 - January 1, 2012Gained early exposure to marketing functions within a large transit organization.
Marketing Intern at Marketing Birmingham / Marketing Birmingham
January 1, 2012 - January 1, 2012Gained foundational experience in city-wide marketing initiatives through a competitive internship.
University Lecturer – Marketing & Business at Nottingham Trent University
September 1, 2022 - PresentLectures and seminars for Marketing and Business courses across A Level & BTEC; lecturing in Fundamentals of Marketing, Principles of Marketing, Digital Customer Experience, and more. Advises and mentors students on academic and career goals.
Business & Marketing Teacher at West Herts College
September 1, 2022 - July 31, 2024Designing and delivering National Business and Marketing courses; developing lesson plans; mentoring and supporting students for exams, assignments and career opportunities.
Marketing Manager at Franchise Brands / Metro Rod
January 1, 2018 - July 1, 2019Managing and training 41 franchisees on marketing and sales structure; delivering digital marketing, brand marketing, local marketing and training on website usage and SEO.
Brand Management at Reckitt Benckiser – Dettol
June 1, 2016 - December 1, 2017Responsible for a £26M P&L portfolio, leading NPD projects with R&D, Sales, Finance & Supply; managing £4.4m media budget and delivering sales uplifts of 130%–350%.
National Accounts at Wilkinson/Emerging Channels
January 1, 2015 - January 1, 2016Built client relationships with buyers, managed Healthcare & Personal Care P&L (£13m) and 180+ SKUs; implemented optimized promotion plans and strategy.
Territory Manager at Birmingham, West Midlands
January 1, 2014 - January 1, 2015Maintained relationships with 130+ independent pharmacies; executed marketing initiatives and sales activities.
Marketing Manager at Da Vinci Creative Textiles
January 1, 2013 - January 1, 2014Marketing leadership and strategy for textiles business.
Marketing Manager at ITC Business Solutions
January 1, 2012 - January 1, 2013Marketing management and campaigns to support business development.
Marketing Intern at Marketing Birmingham
January 1, 2012 - January 1, 2012Early career experience in marketing initiatives.
Marketing Intern at Birmingham City Council - Marketing Birmingham
January 1, 2012 - January 1, 2012Gained experience in marketing campaigns and projects.
Education
BA (Hons) Marketing, Advertising and Public Relations (2:1) at Birmingham City University
January 1, 2011 - January 1, 2014A Levels: English Language & Literature; Media Studies; Drama Studies at City of Leicester College
January 1, 2007 - January 1, 2011GCSEs at City of Leicester College
January 1, 2009 - January 1, 2009BA (Hons) Marketing, Advertising and Public Relations (2:1) at Birmingham City University, Birmingham
January 1, 2011 - January 1, 2014A Levels at City of Leicester College, Leicester
January 1, 2009 - January 1, 2011GCSEs at City of Leicester College, Leicester
January 1, 2007 - January 1, 2009Qualifications
Full UK Driving Licence
January 11, 2030 - February 25, 2026BA (Hons) Marketing, Advertising and Public Relations
January 1, 2011 - January 1, 2014A Levels
January 1, 2009 - January 1, 2011GCSEs
January 1, 2007 - January 1, 2009Industry Experience
Education, Professional Services, Manufacturing, Retail, Travel & Hospitality, Healthcare, Media & Entertainment, Other, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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