I turn complex, scalable systems into measurable outcomes by blending research, analytics, and rapid experimentation. I combine quality-driven thinking with AI-powered workflows to move from insight to validated prototypes quickly, using tools like Figma, Framer, and AI-assisted code to keep engineering overhead low.
As Founding Product Designer at Square (Block) and on cross-functional teams, I drive end-to-end strategy and execution for global clients, strengthening reliability in commerce ecosystems and boosting conversions, engagement, and revenue. I value collaboration, trust, and ongoing craft refinement, aligning business goals with user-centered design and scalable design systems.
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