I’m Devika, a dynamic digital marketing professional with a strong grounding in project management and strategic planning. I led digital transformation initiatives at Sudima Hotels, boosting team productivity by 30% and excel in CRM/PMS systems plus social media management to grow brand presence and customer engagement. I’m passionate about turning insights into innovative marketing strategies that lift visibility and revenue. I thrive on cross-functional collaboration, training teams, and delivering data-driven results. I love shaping compelling brand stories, optimizing processes, and elevating customer experience through practical, measurable campaigns.…

DEVIKA D. GUJARE

I’m Devika, a dynamic digital marketing professional with a strong grounding in project management and strategic planning. I led digital transformation initiatives at Sudima Hotels, boosting team productivity by 30% and excel in CRM/PMS systems plus social media management to grow brand presence and customer engagement. I’m passionate about turning insights into innovative marketing strategies that lift visibility and revenue. I thrive on cross-functional collaboration, training teams, and delivering data-driven results. I love shaping compelling brand stories, optimizing processes, and elevating customer experience through practical, measurable campaigns.…

Available to hire

I’m Devika, a dynamic digital marketing professional with a strong grounding in project management and strategic planning. I led digital transformation initiatives at Sudima Hotels, boosting team productivity by 30% and excel in CRM/PMS systems plus social media management to grow brand presence and customer engagement. I’m passionate about turning insights into innovative marketing strategies that lift visibility and revenue.

I thrive on cross-functional collaboration, training teams, and delivering data-driven results. I love shaping compelling brand stories, optimizing processes, and elevating customer experience through practical, measurable campaigns.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Freelance Digital Marketing Specialist at Infinity Interiors
January 1, 2025 - Present
Creating and editing reels using Filmora, Canva, and Lightroom to enhance brand storytelling. Managing and growing social media presence with consistent, engaging content. Developing visual identity and building brand awareness across Instagram and YouTube. Collaborating on website design and layout to improve user experience and lead generation.
National Cluster Reservations Manager at Sudima Hotels
January 1, 2023 - December 1, 2025
Leading PMS transformation and digital projects; redesigning processes; overseeing corporate rate loading, wholesale allotments, promotions and inventory; collaborating with Revenue, Sales & Digital teams; developing SOPs, training manuals, and reporting.
Reservations Manager at Voco & Holiday Day Inn Express Hotel
May 1, 2022 - January 1, 2023
Managing occupancy and ADR across the hotel portfolio; coordinating with Revenue and Head Office; handling corporate rates, wholesale, and promotions; maintaining brand standards and loyalty programs; guiding group quotes and events.
Client Service Representative at easy2C Calendars & Promotional Products
March 1, 2021 - May 1, 2022
Built sustainable client relationships through proactive communication; documented conversations to track requests and resolutions; processed contracts and orders; provided technical support to Sales; coordinated marketing plans; created daily social media posts and email campaigns; analyzed marketing results and aligned with CEO/Director of Sales.
Reservations Supervisor at Jet Park Auckland Airport Hotel
July 1, 2019 - March 1, 2021
Led Reservations team, managed call volume and tasks; drove call conversions to optimize revenue; conducted department briefings; managed group events and bookings; maintained relationships with corporate and wholesale clients; supported staffing, training and payroll processes.
Auckland Central Reservations & Groups Specialist at Sudima Hotels & Group
February 1, 2017 - June 1, 2019
Handled reservations and group bookings across multiple properties; collaborated with Sales and Revenue teams; ensured accurate rate loading and inventory management; contributed to SOPs and training in a multi-property setup.
Front Office Receptionist & Reservation Associate at Hotel Armitage by Prime Hotels Limited
June 1, 2016 - February 1, 2017
Front desk operations, reservations support, and guest services; contributed to smooth check-ins/outs and effective reservation management.
Reservations Generalist at SKYCITY Management Limited
February 1, 2016 - June 1, 2016
Reservations support and general administrative duties; contributed to guest services and booking processes.

Education

Certification in Digital Marketing at The Career Academy
February 1, 2025 - December 19, 2025
Executive MBA in Human Resource Management at Indian Institute of Business Management
January 11, 2030 - January 1, 2012
Bachelor's in Hospitality Management & Tourism Studies at Anjuman -I-Islam's Institute of Hotel Management
January 11, 2030 - January 1, 2009
Executive MBA in Human Resource Management at Indian Institute of Business Management, India
January 1, 2012 - May 7, 2026
Bachelor's in Hospitality Management & Tourism Studies at Anjuman -I-Islam's Institute of Hotel Management, India
January 1, 2009 - May 7, 2026
Certification in Digital Marketing at Career Academy, Auckland
January 1, 2025 - May 7, 2026

Qualifications

Certification in Digital Marketing
January 11, 2025 - December 1, 2025
Hotel Email Marketing Certification (Revinate)
January 1, 2020 - May 7, 2026

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet
    Instagram Reel Creation
    Instagram Reel Creation, with views in last 30 days and 60 days. video explainervideo videoeditor…
    Social Media Marketing Campaign
    Managed social media campaigns and created engaging content including Instagram reels, posts, and marketing strategies to increase brand visibility and audience engagement. videoeditor filmdirector animator explainervideo video advert campaigns…