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Hi, I’m Devin Brinkley, an MBA-trained marketing and brand-ops leader based in Swan Point, Maryland. I bring over 10 years of experience spanning brand strategy, operational optimization, and communications management, with a track record in healthcare and professional services. My approach is data-driven and collaborative, focused on building scalable systems and delivering measurable growth. I excel at leading cross-functional teams and vendors to hit market-share and revenue goals, crafting multi-channel campaigns and processes (including AI-powered SOPs) that boost efficiency and visibility. I’m passionate about turning insights into compelling brand stories and practical actions that move the needle for clients and organizations alike.…Hi, I’m Devin Brinkley, an MBA-trained marketing and brand-ops leader based in Swan Point, Maryland. I bring over 10 years of experience spanning brand strategy, operational optimization, and communications management, with a track record in healthcare and professional services. My approach is data-driven and collaborative, focused on building scalable systems and delivering measurable growth. I excel at leading cross-functional teams and vendors to hit market-share and revenue goals, crafting multi-channel campaigns and processes (including AI-powered SOPs) that boost efficiency and visibility. I’m passionate about turning insights into compelling brand stories and practical actions that move the needle for clients and organizations alike.

Devin Brinkley

Creative Director, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Devin Brinkley, an MBA-trained marketing and brand-ops leader based in Swan Point, Maryland. I bring over 10 years of experience spanning brand strategy, operational optimization, and communications management, with a track record in healthcare and professional services. My approach is data-driven and collaborative, focused on building scalable systems and delivering measurable growth. I excel at leading cross-functional teams and vendors to hit market-share and revenue goals, crafting multi-channel campaigns and processes (including AI-powered SOPs) that boost efficiency and visibility. I’m passionate about turning insights into compelling brand stories and practical actions that move the needle for clients and organizations alike.…Hi, I’m Devin Brinkley, an MBA-trained marketing and brand-ops leader based in Swan Point, Maryland. I bring over 10 years of experience spanning brand strategy, operational optimization, and communications management, with a track record in healthcare and professional services. My approach is data-driven and collaborative, focused on building scalable systems and delivering measurable growth. I excel at leading cross-functional teams and vendors to hit market-share and revenue goals, crafting multi-channel campaigns and processes (including AI-powered SOPs) that boost efficiency and visibility. I’m passionate about turning insights into compelling brand stories and practical actions that move the needle for clients and organizations alike.

Available to hire

Hi, I’m Devin Brinkley, an MBA-trained marketing and brand-ops leader based in Swan Point, Maryland. I bring over 10 years of experience spanning brand strategy, operational optimization, and communications management, with a track record in healthcare and professional services. My approach is data-driven and collaborative, focused on building scalable systems and delivering measurable growth.

I excel at leading cross-functional teams and vendors to hit market-share and revenue goals, crafting multi-channel campaigns and processes (including AI-powered SOPs) that boost efficiency and visibility. I’m passionate about turning insights into compelling brand stories and practical actions that move the needle for clients and organizations alike.

Skills

Branding

Data Visualization

Experience Level

Branding

Expert

Data Visualization

Expert

Language

English

Fluent

Work Experience

Founder & Head of Brand Strategy & Operations at Creative Gravity Social Media

February 1, 2020 - Present

Directed data-backed content strategy for 50+ mission-aligned brands, driving up to 150% web traffic growth and a 40% engagement lift, resulting in over $1M in direct client revenue. Executed a 40% reduction in manual workloads and 30% improvement in delivery speed by revamping backend operations and introducing AI-powered SOPs. Recruited, built, and managed a diverse creative team (designers, copywriters, VAs), overseeing performance metrics, implementing asynchronous collaboration systems, and ensuring values-aligned execution across all projects. Developed and scaled service offerings, increasing average client lifetime value (LTV) by 3x while reducing client onboarding friction by 50% through process refinement.

Digital Strategy Consultant at Heartfold Healing

July 1, 2025 - October 1, 2025

Directed comprehensive social media strategy and digital marketing campaigns across primary platforms to support rapid market entry; developed targeted lead-generation funnels and initiated visibility campaigns, including strategic press and podcast outreach. Advised executive leadership on scalable internal systems architecture and coordinated logistics for a national product launch initiative.

Marketing & Operations Manager at MedStar Health Institute for Quality & Safety

July 1, 2018 - March 31, 2022

Managed an operational budget exceeding $1M annually, implementing efficiency metrics that yielded $150K in documented cost savings per year and improved vendor management workflows; increased institutional brand visibility by over 40% and boosted program participation by 45% through integrated multi-channel campaigns; led a digital engagement strategy that tripled LinkedIn audience growth and improved web traffic; ensured marketing materials adhered to internal quality and safety standards.

Business & Program Manager at MedStar Health Institute for Quality & Safety

June 1, 2017 - July 31, 2018

Streamlined interdepartmental communications and supervised milestone-driven programs; onboarded clinical and administrative stakeholders to meet project milestones; aligned operations with strategic goals and regulatory requirements.

Project Manager & Administrative Coordinator at MedStar Health Institute for Quality & Safety

April 1, 2015 - June 30, 2017

Acted as operational liaison; streamlined cross-departmental communications and scheduling for critical project milestones; developed and delivered onboarding curricula for new personnel to ensure rapid integration into established workflows.

Digital Strategy Consultant at Hartfield Healing

July 1, 2025 - October 1, 2025

Directed comprehensive social media strategy and digital marketing campaigns across primary platforms to support rapid market entry. Developed targeted lead-gen funnels and initiated visibility campaigns, advising on scalable internal systems for a national product launch.